Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Just when you thought the ranking tools couldn't get any hotter, today, we saw volatility like never before. Google's John Mueller spoke about keyword research and his dislike of fake personas on websites. Google is testing boxed-in favicons in the search results. Google is testing Google News sources suggested for you.
Search Engine Roundtable Stories:
- Did Google Search Volatility Break Rank Tracking Tools?
Some of the Google Search rank-checking tools are so far off their scales that they look broken to me. Did Google's insane volatility break the automated Google Search volatility tracking tools? - Google Search Tests Boxed-In Favicon Design
Google Search is testing boxed-in favicons for snippets. That is, instead of the favicon as is, Google is placing them in a square box. - Google's John Mueller On Keyword Research For SEO
Google's John Mueller was asked if keyword research helps SEO. John immediately replied, "no," but then explained why he said no. It is not the task keyword research that helps with SEO, but understanding what you are writing about and why that kind of helps. - Google: Making Up Fake Online Profiles Is Awkward & Cheap; You Don't Need Multiple Personas
Google's John Mueller seemed to get annoyed the other day around people faking who they are with fake personas. He posted a PSA, public service announcement, on Twitter Monday saying, "PSA making up fake people for your review site is awkward, even with fake Linkedin profiles. Copying YT reviews from others together to make your own is cheap. Submitting it as a ranking question to the office hours, uhm, what do you want us to say?" - Google News Suggested For You - To Find News Sources
Google News seems to be testing a new section in the "for you" section named "Suggested for you." This section shows you news sources that you can follow within Google News. - Google Pinball Arcade Games In Irvine Office
We know Google has its game rooms, many with arcade games; we saw also the pinball games in the Seattle office that got used a lot. But here is a photo from the Google Irvine office with pinball games
Other Great Search Threads:
- Consistently seeing Perspectives break at the end of its SERP. It usually scrolls into Explore, but now just ends with an error message. Sometimes I see a YouTube logo and then it breaks. Seeing this across devices, so not just, Glenn Gabe on Twitter
- Speaking of syndicated content, had a Yahoo News article show up in Discover. Original article on Insider Monkey is being syndicated to Yahoo Finance. Yahoo ranks in Search & Discover. But... the pages are different. The original is a slideshow format acr, Glenn Gabe on Twitter
- When you Google "Barbie," the entire SERP explodes with pink fairy dust. And the SGE answer is the same shade of pink as the rest of the SERP, lol., Lily Ray on Twitter
Search Engine Land Stories:
- How to create SMART SEO goals (with examples)
- Daily Mail ‘set to sue’ Google over Bard copyright issues
- Want to speak at SMX Next? Now’s the time to submit a pitch!
- Tangential SEO: Using Google Bard to identify content ideas fast
- How SEO content helps increase sales
Other Great Search Stories:
Analytics
- Your GA4 Migration: 10 Things You DON’T Want to Miss, Moz
- 13 enterprise-capable GA4 alternatives, MarTech
- Lost in GA4 Reporting Options? We've Got You, CMSWire
Industry & Business
- Alphabet shares soar after it expands AI chatbot internationally, Reuters
- Disney approaches Indian court in Google in-app billing dispute - source, Reuters
- Meta Platforms vs. Alphabet: Which big tech stock is a better buy?, MarketWatch
Links & Content Marketing
- 8 Types of Bad Links to Avoid, Ahrefs
- Google And AI Have Raised The Bar For Quality Content, Forbes
- Why AI’s Jump to Conclusions Might Be Perfect for Your B2B Brand, Content Marketing Institute
Local & Maps
- Android Auto Google Maps bug causes navigation to continue, 9to5Google
- Twitter User Discovers Scam Numbers Listed for Airlines on Google, Insider
Mobile & Voice
- For Apple's bilingual users like me, Siri is a letdown on iPhone, Mac, iPad and more, iMore
- How to have Siri read articles to you on the iPhone, Tom's Guide
- How to Switch Your Power Button From Google Assistant to Power Menu, Droid Life
SEO
- Brand Awareness & SEO: A Marketer’s Guide to Driving Business Visibility Through Organic Search Strategies , Lumar
- How to use Microsites 2.0 to grow your organic traffic, Kevin Indig
- UK IndexWatch Q2 2023: Search Winners & Losers, SISTRIX
- Why Do I Need SEO?, Koozai
PPC
- An update on TCF v2.2, Google AdSense Help
- Announcing New Reporting Script for Performance Max, Google Ads Developer Blog
- Display & Video 360 API v1 will sunset on September 14, 2023, Google Ads Developer Blog
- Google Advertiser Verification: 5 Key Reasons to Verify Your Account Early, WordStream
- How to Find Trending Keywords Using Keyword Research Tool?, PPC Expo
Search Features
Other Search
Feedback:
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