Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google confirmed that core updates can impact how often the people also ask results show up for some queries. Google added math solvers rich results to the search appearance filter in the Search Console performance report. Google SeekToAction markup for key moment videos in Google Search is now official. Google Posts seem to work for the hotel listings. Google AdSense launched new faster AdSense code.
Search Engine Roundtable Stories:
- Google: Core Updates Can Impact People Also Ask (PAA) Results
Google's John Mueller was asked if a core update can have the people also ask (PAA) results show up more or less often. John said yes, it can, just like it can with rich results and featured snippets. - Google Math Solvers Rich Results Added To Performance Report Search Appearance Filters
Google has added yet another filter options to the Google Search Console performance report. This is under the "search appearance" filters that list over a dozen specific search result types or features. You can now see "Math Solvers" which is a newish rich result that help people solve math problems in Google Search. - Google Posts Now Work For Hotels & Hospitality Listings In Google
Nevena Ivanova shared a screenshot of her seeing that Google Posts are now working for her hospitality clients. Google Posts work on most Google My Business listings but hotel and hospitality is a different beast. I don't think it works for all hospitality Google listings yet but it is working for one of hers. - Google Search Key Moments Videos Support SeekToAction Markup
Google now officially supports SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search. - New Faster Google AdSense Embed Code
Google has announced that is launched a new version of its AdSense code that improves ad performance. I assume that means it performs better with the page experience update and core web vitals metrics. - Google London Magic Turntable Driveway
Here is a recent photo and video of a truck at the Google London offices on this "magic roundabout" - it looks like a turn table that turns the truck in the right direction. The road itself rotates th
Other Great Search Threads:
- Blindly deleting the file sounds as bad as blindly adding to the file :). Be thoughtful when making bigger changes., John Mueller on Twitter
- FWIW if you have the list of URLs already, just put them in a text file. No need to use the XML sitemap format if you're doing a one-off sitemap. Here's more on the text file type: https://t.co/NCZ8pUEiYj (i, John Mueller on Twitter
- I had to look this up. I gather it's something Gmail provides. Gmail has nothing to do with Google Search. So no, we wouldn't use this, especially as we wouldn't have that type of information for all sites., Danny Sullivan on Twitter
- I think it just doesn't matter either way. I'd be more worried about "multiple domains" part (which sounds a lot like doorway sites) than anything else., John Mueller on Twitter
- New Internet Speed Record: 319 Terabits Per Second, WebmasterWorld
- When the new GMB dashboard launched in Nov 2020 a click on the pencil icon took you through to the 'info' tab on the listing itself. Now it opens an editable pop out in the listings dash itself - a mu, Claire Carlile on Twitter
- If they're blocked from indexing, we wouldn't use them. Robotted is a bit of a weird case since they could be indexed, but usually they're not, so I wouldn't worry about it. People often do this fo, John Mueller on Twitter
- Luckily GA4 removes bounce rate, so that's one less thing to worry about :). There are multiple strategies for out of stock products, sometimes you change them over time (keep for a while, then noindex or m, John Mueller on Twitter
- We try to figure out what's on the same server, usually that's per hostname. Most sites don't have to worry about any limitations there, and the limitations are so that we don't "break" your se, John Mueller on Twitter
Search Engine Land Stories:
- Brands today are thinking like seasoned news publishers. Here’s why.
- Google Search Console performance report adds Math Solvers as search appearance filter
- Level up your customer experience by building a winning martech stack
- Answer MarTech’s survey on attending or exhibiting at in-person events
- Actionable conversion optimization tactics — just $99
- Google officially launches SeekToAction for key moments for videos in search
- Google News inclusion is automated, sorry publishers; Monday’s daily brief
Other Great Search Stories:
Analytics
- Understanding Google Analytics 4 Exploration Reports, Data Driven U
- Bing Webmaster-Clarity Series #2: Rage clicks – what do they tell you about user behavior?, Bing Webmaster Blog
Industry & Business
Links & Content Marketing
Local & Maps
- How to Create Your Local Business USP with QUAAAC UGC, Moz
- How to Succeed With Google Posts: What We Learned From Analyzing Over 1,000 Google Posts, Sterling Sky
Mobile & Voice
- Android TV gets new Google TV features, Engadget
- Meet On Glass Shows How There's Still A Place For Google's AR Glasses, Screen Rant
- Volley Launches Magic Word Google Assistant Puzzle Game, Voicebot
SEO
- How to Optimize Your Website for Multilingual SEO, OnCrawl
- How to Write SEO Blog Articles Faster - 6 Actionable Hacks, SEM Rush
- Ready for it? Olympics 2021 SEO best practices, WTF is SEO?
- What is User Intent? How to optimize for it like a pro, Kevin Indig
PPC
- Does Google Ads Quality Score Still Matter in 2021?, WordStream
- Rewriting Keywords at Google for Paid Search, Go Fish Digital
- The Ad Tests You Need to Be Doing, Clix Marketing PPC Blog
Feedback:
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