Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: YMYL Sites Should Have An Expert To Write The Content
Google's John Mueller talked about YMYL, specific to the health space, and mentioned that it is if you are writing about a topic on health that you are not an expert on then you are starting off already on a "shaky foundation." - Google Figures Out What Users Want & Like Based On Comparing Your Content To Others?
One of the questions I hear a lot is how does Google know if a web site is something that a user/searcher will like if it doesn't look directly at user behavior signals. So I asked John Mueller of Google if he was a search algorithm, what specific signals would he look at to figure out if a site would lead to a good user experience. His answer was pretty interesting. - Google Local Knowledge Panel Adds Get A Quote Button
Google has now added to some business local knowledge panel a call to action to "get a quote" or "request a quote." So when you search for the company name, in the right panel or at the top of the mobile results, you get that call to action button. - Google Tests New Tabs For Branded Local Pack & More Carousels
Google is testing more local pack designs and features in search. Sergey Alakov and Mordy Oberstein are noticing Google adding more tabs to the branded local pack. And now Mike Blumenthal is also seeing the carousel/scrollable local pack design that Google has been testing for a while. - The Google Search Console Team Busy With New Features & Migrating Old
I asked John Mueller of Google yesterday if we can have an update on anything new coming from the Google Search Console team. He wouldn't give specifics but he did say the team is "working on a lot of stuff" and we should see stuff happening soon. He said this includes both new features and also migrating old features. - Rolling A Mural At The GooglePlex
Here is Heather Day, an artist, rolling out a mural at the GooglePlex, the main Google headquarters in Mountain View, California. We have seen numerous rumors at Google in the past, but here is
Other Great Search Forum Threads:
- Crawled - Currently Not Indexed, WebmasterWorld
- I'm not going to dig too much into the details of this particular case, but companies (& names) come & go all the time, these things generally settle down in a reasonable state over time. That said, KGs aren't always shown any, John Mueller on Twitter
- I wouldn't worry about it.…, John Mueller on Twitter
- To Break Google’s Monopoly on Search, Make Its Index Public, WebmasterWorld
- U.S. Justice Dept To Investigate Practices of Market-Leading Online Platforms, WebmasterWorld
- Yuk ikut acara Webmaster Conference Bali, 6 Aug 2019, dan belajar tentang update terbaru di Google Search untuk mengoptimalkan situs dan konten kamu🔍 Yuk, daftar di (link: https://t.co/Qn7IkrJpXP) https://t.co/CmKuKyE, Google Indonesia on Twitter
Search Engine Land Stories:
- Merkle: Google ad growth slowed, Microsoft gained with Yahoo in Q2
- 5 tactics that encourage customer reviews
- Study: 48% of consumers use voice assistants for general web search
Other Great Search Stories:
Analytics
- ‘Social media buzz & Google Analytics can’t be only measures of success for ad campaigns’, Exchange4media
- Google analytics suggest a surprising winner of the first Democrat debate, TheBlaze
Industry & Business
- Expect Strong Earnings Results for Google Stock, InvestorPlace
Links & Promotion Building
- New Domains Now Available in Site Explorer Preview, Majestic Blog
- This 1 Link Building Tip Will Increase Success Rate, Search Engine Journal
Local & Maps
- Google Updates As Yet Unannounced Scroll Pack with Stronger CTA, Mike Blumenthal
- How to Show Up In Google Maps: An Optimization Checklist, Jeff Bullas
Mobile & Voice
- Turn up the bass with Android TV soundbars, Google Blog
- Apple's Siri is the first of four targets over voice recognition technology, Apple Insider
- Google begins rolling out G Suite integration with Google Assistant, XDA Developers
- Google is making Assistant less chatty when turning off the lights, The Verge
- Sonos explores inner workings of music to mark Google Assistant launch, Campaign Live
SEO
- Search Engine Optimisation 101 - a Beginners Guide, Majestic Blog
- What is a Ranking Factor?, Distilled
- Google’s E-A-T Update and What This Means for Your SEO, Performance IN
- The Ultimate Guide to SEO Meta Tags, Moz
PPC
- Apple Dominates App Store Search Results, Thwarting Competitors, Wall Street Journal
- Merkle Q2 2019 Digital Marketing Report Released, Merkle
- The All New Reimaged Adalysis Dashboard & User Interface, Adalysis
- Which Google AdWords Position Is Best for Conversions, Hallam Internet
Search Features
- Project Strobe: Updates to Our User Data Policy, Chromium Blog
- Google for Nigeria: making our products more helpful to more people, Google Blog
- Google Photos passes the 1 billion users mark, The Verge
Other Search
