Daily Search Forum Recap: July 26, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Gemini added related content and verification links. OpenAI launched its search engine called SearchGPT. Google says don't use LLMs for SEO advice. Google has a related image carousel below the image box. Google local has this book online button that leads to call business. And I posted the weekly SEO video recap.

Search Engine Roundtable Stories:

• Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT
  This week, we covered yet again more Google Search ranking volatility. Microsoft is testing its new Bing generative search experience. Reddit blocked Bing and other search engines that won't pay for its content...
• Google Gemini Adds Related Content & Verification Links
  Google pushed out a large update to Gemini (formerly known as Bard) and this update includes more links to both related content and also links to verify the content that Gemini is responding with.
• SearchGPT - OpenAI's AI Search Tool
  OpenAI has announced SearchGPT, its AI search tool that looks and feels a lot like ChatGPT but gives you more sources and answers through links. OpenAI wrote, "We're testing SearchGPT, a temporary prototype of new AI search features that give you fast and timely answers with clear and relevant sources."
• Google's John Mueller: Don't Use LLMs For SEO Advice
  Google's John Mueller said on LinkedIn he does not recommend you use LLMs (AI tools) for SEO advice. He wrote, "please don't use LLMs for SEO advice." "They learn from all the bad SEO information out there," he added.
• Google Search With Related Images Carousel Below Image Box
  Google is testing showing a related images carousel right below an images box in the mobile search results. As you scroll through the search results, you are presented with an images box and if that is not enough for you, Google Search shows you a related images carousel right below that.
• Google Local Book Online CTA For Call Business
  Google seems to be testing a new option for the Book Online call to action option that does not use an online booking service but rather lets you call the business directly. The button says "call business" and then will dial the business from your mobile phone.
• Google Chrome Dinosaur Game Crochet
  Here is the Google Chrome dinosaur game in some sort of crochet art, or tapestry art. I found this on Instagram and this was the person's first crochet or tapestry, not sure the difference.

Other Great Search Threads:

• Google discover test highlight text snippets with also asking to add note on links that visited, Khushal Bherwani on X
• Google asking to add notes, Khushal Bherwani on X
• Google AIO thinks "Psoriasis" is a viral disease that affects plants. This isn't some tiny specific medical case. If AIO gets something this big wrong what does that mean for all the smaller health searches AIO is showing up for? We, Matt Smith on X
• Sound Search is expanding from @YouTube to @YouTubeMusic!  Search for music in a brand new way by humming, singing or playing a song in the background. More info, Neal Mohan on X
• To clarify, the system will prioritize the keyword that is identical to the query. It will not prioritize keywords that aren’t eligible to serve (e.g. the campaign or ad group is paused). However, if you, AdsLiaison on X
• update: despite receiving this email June 12th, our rep confirmed that these 2 accounts aren't required to make the switch., Greg on X

Search Engine Land Stories:

• OpenAI starts testing SearchGPT prototype, here’s what it looks like
• How to manage SEO campaigns during economic downturns
• How to START building a modern digital marketing plan

Other Great Search Stories:

Analytics

• Tinuiti's Experts Weigh In On Google's Third-Party Cookie Decision, Tinuiti
• What Google decision to keep cookies means for the internet, CNBC

Industry & Business

• Apple to Adopt Voluntary AI Safeguards Established by Biden, Bloomberg
• Google’s Shrinking Ad-Tech Business, The Information
• OpenAI to launch ‘SearchGPT’ in challenge to Google, Financial Times (Sub)

Links & Content Marketing

• 10 Link Building Strategies That Work in 2024, Semrush
• What Hiring Managers Look for in Content and Marketing Job Seekers, Content Marketing Institute

Local & Maps

• Android Auto requirements go up, removing Oreo support, 9to5Google
• Everything new with CarPlay in iOS 18, AppleInsider
• Google Maps redesigns Wear OS Tile, adds complications , 9to5Google

Mobile & Voice

• Future HomePods could have fabric covers that are displays, AppleInsider
• Auto-Populate iPhone Home Screen With Your Most Used Apps, MacRumors
• SearchGPT is a prototype of new AI search features, OpenAI

SEO

• Elevating author and publisher entities in SEO, Yoast
• Internationalization & hreflang, Search Off the Record
• Is SEO Dead? Not Local SEO! + How to Do It Right, WordStream
• Click-Through Rate Curve, SEOTesting
• Search Terms: Definition & How to Use Them (with Examples), Semrush

PPC

• Four tips to maximize sales this back-to-school season, Google Ads Help
• How To Add an Existing Google Sheet In Google Merchant Center Next, FeedArmy
• What Is a Good Cost per Click? [Formulas & Tips], Semrush
• Merchant Center Presents "More Found By Google", PPC News Feed

Search Features

• Google Discover now has its own... 'games’, 9to5Google

Other Search

• Anthropic’s crawler is ignoring websites’ anti-AI scraping policies, The Verge
• Google lays out behavior code for Gemini chatbot and its users, Axios
• Google's DeepMind Says Its AI Can Tackle Math Olympiad Problems, Bloomberg
• The Rise in Sports Betting, Receptional
• Yandex researchers develop new methods for compressing large language models, cutting AI deployment costs by up to 8 times, Yandex
• Google kicks off Paris 2024 with Olympic Doodle series, 9to5Google

Feedback:

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