Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google launched a new link spam algorithm update, reminded us about the nofollow attributes and warned us to use them. So far, I am not seeing too much around this update outside of what rolled out over the weekend, which may be unrelated to this link spam update. Google's John Mueller said the old speed updates were likely replaced by the page experience update. Bing is testing an image button in the snippet to load images in a carousel format from that site. Google has AR based olympics athletes in Search and Discover. Google published its timeline for the Privacy Sandbox.
Search Engine Roundtable Stories:
- Google Link Spam Update Is Here
Google said it began rolling out a new algorithm update for Google Search named the link spam update. This update "is even more effective at identifying and nullifying link spam more broadly, across multiple languages," Google wrote. It will roll out from yesterday, July 26th, over a two week period or so. - Assume The Google Page Experience Update Replaced The Old Google Speed Update
Google has launched numerous search algorithms around speed in the past. The question some folks have is does Google still use those old ones or does the new Page Experience Update replace those. John Mueller of Google said he would assume the Page Experience Update replaced the old ones. - Bing Search With Images From This Search Result Button
Bing has a search feature that lets searchers see relevant images from a search result for a specific query. There is an "images" button next to the search result snippet, that when you click on it, it pops up a carousel of relevant images from that site. - Olympic Athletes In 3D & AR In Google Search
Google now has some of the more well known Olympic athletes in 3D and AR (augmented reality) in Google Search. You can easily access it by going to Google.com on mobile or in the Google App and scrolling down until you find the "athletes in 3d" section. - Google Publishes The Privacy Sandbox Timeline
On Friday, Google published a detailed timeline for the rollout of its Privacy Sandbox. Google said this "timeline reflects when we expect new technologies will be ready to support key use cases, so that Chrome can responsibly phase out third-party cookies." - GooglePlex Back To Work Signage
When I showed you that Peter the Greeter was back at Google, some of you may have noticed the big Google logo signage on the GooglePlex was different. It might be a custom back to work Google Doodle f
Other Great Search Threads:
- E.U. Gives Google 2 Months to Improve Hotel, Flight SERPs, WebmasterWorld
- Anchor ads coming to Desktops, WebmasterWorld
- Interesting addition to Google's Local Business structured data doc: https://t.co/Qa2Kzep67o New requirement for priceRange states that it must be <100 characters to be used in search features. Can think of a few large sites, Brodie Clark on Twitter
- Need Any Advice Reporting Impersonation In Google Ads, Local Search Forum
- Take the State of Technical SEO Survey - https://t.co/r7zRfzmK0M from @techseowomen & @airadigital, Screaming Frog on Twitter
Search Engine Land Stories:
- Is your organization failing to build authentic customer experiences?
- Lowest SMX Convert rates expire Saturday
- Google Search link spam update rolling out now
- The keys to ranking well on YouTube and your thoughts on the new Ads policies; Monday’s daily brief
Other Great Search Stories:
Analytics
- Bing Webmaster-Clarity Series #4: Purchase funnel – streamline with Clarity, Bing Webmaster Blog
Industry & Business
Links & Content Marketing
- How to Choose the Right Link Building Services, Semrush
- How to Turn Influencers Into a Powerful Content Force, Content Marketing Institute
Local & Maps
- Do Google Posts Impact Ranking?, Sterling Sky
- New Navigation App Launches on Android Auto, More Than a Google Maps Alternative, AutoEvolution
Mobile & Voice
SEO
- 6 Timeless SEO Tips Content Marketers Can Do Now, Online Marketing Blog
- How to Use SERP Features to Inform Your Content Strategy, Moz
- Offense vs. defense SEO, Kevin Indig
- Should Marketers Examine Server-Side Rendering?, OnCrawl
- We saw bonkers search traffic – where's it from (and why)?, WTF is SEO?
- What Are Sitelinks?, BruceClay
- Why Now is a Great Time to Begin (or Pivot) in Your SEO Career, Matt Tutt
- How To Compare Crawls, Screaming Frog
- Thoughts on Google's Algorithmic News Inclusion Process, SEO for Google News
- YouTube SEO Study, Semrush
PPC
- 8 Common PPC Mistakes to Avoid, Wellspring Digital
- Back to school trends 2021, Microsoft Advertising
- Reach TV and audio streamers with Display & Video 360, Google Blog
- Connecting with audiences across work and life, Microsoft Advertising
Other Search
Feedback:
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