Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's Gary Illyes described how Google ranks its own search features (images, videos, news, featured snippets) in the main search results - auctions and click data is involved. Martin Splitt from Google spoke about Web Workers and WebAssembly in regards to Google Search. Google can crawl non-HTTPS URLs, kind of basic. Sadly, we lost another member of our community, Erik Stafford. I also posted the weekly video, sorry for the static. Have a good and safe weekend.
Search Engine Roundtable Stories:
- How Google Ranks News, Videos, Images, Featured Snippets & Other Features
Google's Gary Illyes described in the latest podcast how Google ranks features or universal results in the overall Google search results user interface. In short, each feature (i.e. news, videos, images, featured snippets, etc) bids for a desired position in the result, they request position X and bid for it. Google's overall search engine that decides where it should go based on several factors. - Search News Buzz Video Recap: Google Link Spam Update, How Google Ranks Features & Alphabet / Microsoft Revenues
I am sorry for the random static issues, I kept touching the wireless mic by accident. On Monday, Google pushed out a new algorithm update the company called the link spam update... - Yes, Google Crawls Non-HTTPS URLs
We know Google said that Google can index and rank non-HTTPS URLs and content. And yes, that means Google can also crawl non HTTPS URLs. Google's John Mueller actually confirmed on Twitter that yes, Google does crawl non HTTPS URLs. - Google On Web Workers / WebAssembly & Google Search
Another super interesting and totally geeky aspect to the latest Search Off The Record podcast was Martin Splitt of Google giving a master class on Web Workers and WebAssembly. Specifically how they work and how Google Search thinks about them. - Industry Mourns The Loss Of Erik Stafford - A Brilliant Mind & Personality
It is beyond words to have to write about the loss of Erik Stafford, who passed away suddenly this past week. Erik was only 48 years old, and leaves behind a wife and children. To many, he was not just a brilliant marketer and creative director but also a really good and caring friend. - Google Light Up Wall
Google does fun things with some of their walls and here is one that has these dots/holes or maybe pixels that glow and light up. If you zoom out on the photo, you will see it makes up the Google logo
Other Great Search Threads:
- I wouldn't expect anything special from the link from the search results... Regarding videos in general, our recommendation is to have at most 1 primary video per page, but you can put the same video on multi, John Mueller on Twitter
- Facebook Q2 2021 Up 56pct to $29.08 bln, WebmasterWorld
- I don't think that should happen, afaik it's either just based on the account, or account+domain. We need to regularly reverify for confirmation so it shouldn't have a time component., John Mueller on Twitter
- People talk about "the algorithm" as a singular thing with a particular behavior. We have a strong tendency to model a system with complex behavior as something singular that acts with intentionality. But to make these system, Lea Kissner on Twitter
- Personal News! Tomorrow is my last day at @Moz! It's been a wild couple of years, with some wins and some frustrations, all against the backdrop of a pandemic. I've met some great people, and am proud to have been a steward of, Rob Ousbey on Twitter
- Google Security Update to Drive, WebmasterWorld
- How long for Google to Index a New Website, WebmasterWorld
Search Engine Land Stories:
- Display & Video 360 gets new frequency and reach metrics
- Twitter pilots a new product carousel that can appear in profiles; Thursday’s daily brief
- Google now limits one ClaimReview element per page
Other Great Search Stories:
Analytics
- Everything You Need to Know About Machine Learning in Google Analytics 4, Data Driven U
- GA4 New Advertising Report Features, Seer Interactive
- Google Analytics 4: A Definitive Guide, CXL
- Google Optimize | User Testing | UX & Conversion Rate Optimisation, GlowMetrics
- Data Visualisation in SEO: Why it’s important and how to use it to prove SEO’s value, DeepCrawl
Industry & Business
- Google interns take on 2021, Google Blog
- Google says Microsoft balking at turning over documents in antitrust fight, Reuters
Links & Content Marketing
- 4 Ways to Outsource Your Blog Writing - All You Need to Know, Semrush
- When trends change: 360 degree Content Marketing Performance Analysis, SISTRIX
Local & Maps
Mobile & Voice
- Facebook’s next product will be its long-awaited Ray-Ban smart glasses, TechCrunch
- Google Home app redesigns Chromecast device settings, 9to5Google
- Siri accused of anti-China bias after inaccurate Olympic medal tally, AppleInsider
SEO
- Crawler Hints: How Cloudflare Is Reducing The Environmental Impact Of Web Searches, Cloudflare
- Enterprise SEO Platform vs. Rank Tracker Enterprise SEO Platform vs. Rank Tracker, Conductor
- Squarespace SEO: 6 Tips to Optimize Your Site, Semrush
- The mermaid is taking over Google search in Norway, ALEXSKRA
- What does Google Search Console do? A beginner’s guide, Compass Digital Strategies
PPC
- Google Apps Script & Google Ads scripts now support Content API v2.1 by default, Google Ads Developer Blog
- Helping site owners manage consent in AdSense, Google Blog
- Key Media Insights from Merkle’s 2021 Q2 Digital Marketing Report, Merkle
- New reach and frequency metrics in Display & Video 360, Google Blog
- Audience Explorer unlocks first-party data insights, Google Blog
- Reach back-to-school shoppers online and in-store, Google Ads Help
Other Search
Feedback:
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