Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We are finally starting to see fluctuations due to the Google Product Reviews update, they started Friday afternoon and continued through the weekend. Google is testing "perspectives" in the search results. Google is testing business profiles management with expandable menus. Google Search does not really care how many Facebook tracking links you have on your page. And being in close contact with Google does not benefit you.
Search Engine Roundtable Stories:
- July 2022 Google Product Reviews Update Kicked In Friday Afternoon
On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn't see it impact the Google search results until a couple of days later on Friday afternoon, July 29th. - Google Perspectives Search Results
Google seems to be testing a new search box and feature titled "perspectives." Perspectives seem to give searchers answers to a more broad and maybe philosophical type of query. - Google Business Profile Tests Expandable Menu In Web Search
Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface. - Google Doesn't Care How Many Facebook Tracking Links Are In GTM
It seems Google does not care how many Facebook tracking links you have in your Google Tag Manager, especially for Google Search reasons. John Mueller was asked about this and said "I'm not aware of anyone at Google, much less in Search, caring about that." - Being In Close Contact With Google Doesn't Benefit You Or Me
Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth - you just won't benefit from that. - Holding A Google NYC Manhole
We have seen two Google manholes before, one in NYC and I think the other in Mountain View, California, but I am not sure about that. Well, here is an other one from NYC but an individual actually hol
Other Great Search Threads:
- Unlikely. I'd recommend making things that others want to share, not that you have to manually link to yourself., John Mueller on Twitter
- And, Google Ads is using new terminology for audiences too (details here: https://t.co/qNPd99vfTz). Notice they call remarketing "your data" but they do not call custom audiences "your data" even though they are generate, Julie F Bacchini on Twitter
- Interesting how Google is almost blending in the Google Shopping experience into what almost looks like organic for Walmart, Ryan Mews on Twitter
- Now seeing Google use Top Budget Picks Under [$ average for entity] in mobile search results. On top of this, seeing more testing around product review attributes + average pricing below the products. Query was, Brian Freiesleben on Twitter
- We underestimate the marginal Search TAC Apple makes every time there is an iOS update that re-configures the app icons layout., Vamsee Jasti on Twitter
- Which of these 3rd party traffic estimates do you trust most?, Rand Fishkin on Twitter
- This is a gift to the entire #SEO community. There are so very few moments when you find yourself in possession of something that has value for the world. This is that moment. I hereby authorize full use of https://t., Erin Sparks on Twitter
Search Engine Land Stories:
- The latest jobs in search marketing
- 21 PPC lessons learned in the age of machine learning automation
Other Great Search Stories:
Analytics
Industry & Business
- Google CEO to employees: Productivity and focus must improve, CNBC
- The GOP went to war against Google over spam — and may win, Washington Post
- Use of SEO to improperly display trademarks in search results violates Fair Trade Act - Commentary, Lexology
Links & Content Marketing
- Negative SEO Disavow Lists, Michael Cottam
- 11+ Things To Do To Make Your LinkedIn Newsletter a Big Success, Content Marketing Institute
- How To Compare Backlink Profiles In Ahrefs, Koozai
- Your New Look Majestic for 2022 is Live, Majestic Blog
Local & Maps
- Making Google Maps more helpful in India with local partnerships, Google Blog
- New Google Business Profile in Search & Maps, Online Ownership
Mobile & Voice
- How to Use the FAQ Feature in Google Business Profiles, Hill Web Creations
- 7 settings you should disable or adjust on Google Assistant, Digital Trends
- The Google Pixel’s squeeze for assistant was a button without a button, The Verge
SEO
- How to use emojis in your page title and meta description, Yoast
- SEO Split Test: Do CTAs in Title Tags Help Search Results?, Semrush
- How to Optimize for Featured Snippets and Position Zero, BrightEdge
- State of e-commerce SERP Features (based on 20K keywords), Kevin Indig
PPC
- Apple testing new App Store ad placements very soon, AppleInsider
- Chrome's FLEDGE API testing to start soon on AdSense, Google AdSense Help
- How Can You Utilize Google Ads for Photographers?, PPC Expo
Search Features
- Time's up for Google Search's built-in timer, Android Police
Feedback:
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