Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console disabled the validate fix feature as it upgrades some of its classifications over the next few days. Google's John Mueller said it probably makes sense to update your internal links from HTTP to HTTPS when you do a site migration. Google is working on deduplicating multiple ad listings in Local Service Ads. Rumble may gain access to some parts of Google's secret algorithm. Google's John Mueller has a beautiful SEO rant that I think we should all take to heart.
Search Engine Roundtable Stories:
- Google Search Console Validate Fix For Coverage Report Not Working Right Now
Yesterday afternoon Google temporarily disabled the ability to validate fixes for issues in the coverage report. This is related to some "minor updates" the Google Search Console is adding to those coverage reports over "the next few days." - John Mueller Beautiful SEO Rant On Doing Versus Reading
I know some of you may not like it and may think I am some sort of suck-up for covering this but there is so much truth and beauty to John Mueller's recent SEO rant. He said, "maybe you should stop reading SEO blogs and instead do something useful for your site & its users?" - Legal Ruling May Allow Rumble To See Some Of Google's Secret Ranking Algorithms
Glenn Greenwald reported that a "federal district court in California on Friday denied Google's motion to dismiss a lawsuit alleging that the Silicon Valley giant is violating federal antitrust laws by preventing fair competition against its YouTube video platform." This may result in Rumble being able to see parts of Google's secret search ranking algorithm. - Google Continues To Work On Deduplicating Multiple Ad Listings After LSAs Example
Joy Hawkins pointed out an example of Google Local Service Ads showing duplicate listings for the same law firm for the same query. Google has policies against that and asked if those policies are effective, to which Google's Ad Liaison said yes, and they continue to work to improve with those efforts. - Google: Update Internal Links From HTTP To HTTPS But...
If you are on an HTTP site and you decide to migrate the site to HTTPS, it is common practice to update all of your internal links from the HTTP URL format to the HTTPS URL format. Google's John Mueller was asked about this on Reddit and he said "I'd always try to fix internal links, it just makes things cleaner, and is under your own control. I doubt it would have any visible effect though." - Rare Google Dublin Rooftop Outdoors Lunch
I don't think I've seen any Googlers eating lunch on the rooftop of the Google Dublin office. I think that is what this is a photo of on Instagram. It was tagged as at Google Dublin and she wrote "Sun
Other Great Search Threads:
- Google app / iPhone no longer displaying full screen, Google Search Community
- On July 30, our SERP feature tracker stopped tracking Discover more places. https://t.co/TA7MrHY6WZ @rustybrick But, our SERP team noticed... The Discover More Places feature was replaced by Find Places Through Photos, Shay Harel on Twitter
- Google saw a 5 point decline in customer satisfaction vs. last year according to the ACSI. But this likely won't impact market share., Greg Sterling on Twitter
- Looking for a new SEO job/need to hire an SEO? Absolutely impressed with https://t.co/sWuYnitUlm - run by folks who actually know the industry Remote jobs Salary listed Entry+Junior+Mid+Senior+Expert levels, Cyrus Shepard on Twitter
Search Engine Land Stories:
- 6 reasons why it makes sense to outsource SEO
- Tips for how to post effectively on LinkedIn from SEO Sara Taher
- You can change cookie expiration and update settings in GA4
- Google begins testing FLEDGE API on AdSense
- Google temporarily disables the validate fix feature in Search Console
- Why and how to delete content in bulk for SEO
- Site taxonomy for SEO: A straightforward guide
Other Great Search Stories:
Analytics
- How to Set up Google Analytics 4 (GA4): Full Guide, Go Inflow
- Understanding Business Dashboard Types: How Can Strategic, Analytical, Operational and Tactical Dashboards Contribute to Your Company’s Success?, Databox Blog
- Google Analytics 4 vs Universal Analytics, Local SEO Guide
- New Google Analytics 4 privacy controls help banks remain compliant, ABA Banking Journal
Industry & Business
- Botify and Mirakl Partner to Accelerate Organic Growth for Marketplaces, Botify
- Google turns up big in Chicago’s search for a benefactor, Chicago Sun-Times
- Google, Apple Back Affirmative Action in Harvard Case, Bloomberg
- Layoffs From SEO Teams, Others Cited In Twitter, LinkedIn Posts, MediaPost
Links & Content Marketing
- How B2B Marketers Can Benefit From Working With More Diverse Influencers, Online Marketing Blog
- What Is Digital PR? 7 Steps for Creating a Winning Campaign, Siege Media
- How To Do A Competitor Backlink Analysis, Koozai
- How To Write an Exceptional White Paper for Your B2B Brand, Content Marketing Institute
Local & Maps
- Local Pack Headers: Curious, Overlooked Clues to the Mind of Google, Moz
- Location Data RIP?, TikTok v. Google (Again), Creepy Connected Cars, Near Media
Mobile & Voice
SEO
- 2022 Update for Google Quality Rater Guidelines - Big YMYL Updates, The SEM Post
- Alt Text: What Is It and Why Does It Matter for SEO?, I Love SEO
- Split Test: Removing Duplicate Title Tags (HTML Element), Semrush
- The July 2022 QRG update - what SEOs can learn about quality raters, YMYL and search, Marie Haynes
- How to Create SEO SOPs to Scale Organic Traffic, Ahrefs
- How to Sell SEO: Improve Your Pitch to Close More Sales, Ahrefs
PPC
- Dominate Paid SERP with 3 Competitive Metrics, PPC Hero
- Read how Launch became our Celebrated Partner, Microsoft Advertising
- Why You Should Leverage PPC Brand Campaigns?, PPC Expo
Search Features
- Sometimes Google Isn't Family Friendly, Bill Hartzer
- Desktop vs. mobile search results in e-commerce, Kevin Indig
Feedback:
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