Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads issues credit notices of millions of dollars to individual advertiser by mistake, it was another bug. Google will now show your photos in your Local Service Ads, and they may help your ad rank do better. Google Ads API version 17.1 is now out. Google Search is testing snippet labels with "you may like." Google is testing more video in short videos.
Search Engine Roundtable Stories:
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Google Ads Million Dollar Credits Bug For Local Service Ads
Google notified some advertisers last night that they are expected to receive $16 million dollars and $6 million dollars in credits. I am sure others got similar astronomical credit notices. Don't retire anytime soon, it is a bug, and Google will fix the amount if they have not done so already. -
Google Local Service Ads To Show Photos & They Improve Ad Rank
Google will begin showing photos in your Local Service Ads that come from your Local Service Ads profile. Ginny Marvin, Google's Ads Liaison, wrote on X yesterday, "Starting today, we'll begin selecting photos from your LSA profile to show in your ads." -
Google Search Snippets You May Like Label
Google is testing a new label for its search results snippets, this one is named "you may like." I am not sure how Google knows you may like this search result snippet, unless this is a variation of how Google names the "you visit often" label? -
Google Ads API Version 17.1 Now Available
Google Ads has released an update it the Google Ads API, version 17.1. Version 17.1 includes shareable ad previews, removing specified automatically created assets linked to Responsive Search Ads, retrieving offline conversion diagnostics, offline diagnostics report metrics, standard bidding strategies for video campaigns, and more. -
Google Tests More Videos To Short Videos Tab Instead Of Loading More Videos Below
Google is testing sending the searcher to the short videos tab after clicking on the more videos button, instead of dynamically loading videos underneath the videos you are currently looking at in the search results. -
Balloon Art Taxi Cab At Google Office
Here is a photo from one of the office at the Google New York City office from Family fun day there. Here they have a taxi cab made up of balloon art. That seems to require a lot of balloons.
Other Great Search Threads:
- Meanwhile, Google Ads fully restored reporting - what a huge mess - story continuous, Barry Schwartz on X
- For most of the websites, the technical SEO issues could be identified, communicated, and solved using this simple workflow. I've oversimplified it, and you could make small detours based on the nuances of your website. What more wou, Mihir Naik on X
- Do it in the server configuration for your nginx. There's plenty of documentation for it., Martin Splitt on X
- I this Google Discover feature new? Google "saving" us from a click, Mitch on X
Search Engine Land Stories:
- Google enhances Local Services Ads with auto-selected photos
- Google enhances budget control for Local Service Ads
- Optimizing for Amazon branded search: Best practices to boost visibility
- Maximizing Performance Max: Strategies for ecommerce success
Other Great Search Stories:
Analytics
Industry & Business
- 4 Implications of Google’s Landmark Antitrust Loss, AdWeek
- A judge has branded Google a monopolist, but AI may bring about quicker change in internet search, AP News
- Google's antitrust ruling bears resemblance to Microsoft monopoly case, CNBC
- Google's Search Monopoly Poses Few Options for Judge in Antitrust Case, Bloomberg
- Microsoft, Google, Apple, Meta Targeted in U.K. Creators' AI Crackdown, Variety
Links & Content Marketing
- Ranking B2B's Top 3 Content Formats For Buyer Engagement, Demand Gen Report
Local & Maps
- Google Business Profile: Intro + Tips for Improving Your Local SEO, RicketyRoo
- How to Add or Claim Your Yell.com Listing, BrightLocal
Mobile & Voice
- Meta in Talks With Indian Tech Giant Jio Over Possible VR Deal, The Information
- Google’s Gemini-Assistant identity crisis, Computerworld
SEO
- How to Create Unique Content for Better SEO, TopRank
- Sources in AI Overviews: July 2024 Study by SE Ranking, SE Ranking
- The Default Blocklist: Why Google Trusts Big Brands (But Not You), Ahrefs
- What Is SEO A/B Testing? Split Tests for Optimizing Performance, RicketyRoo
- Playing the Long Game as the Best SEO Strategy, DesignRush
PPC
- Assigning values for bidding to generate leads, Google Ads on YouTube
- Ultimate Guide to Google AdSense (2024 Updated), Semrush
- Updates to Google Ads Search Query Matching in 2024: What to Know, WordStream
- Sources: Google and Meta ran a pilot program in the US in May 2024 to target Instagram ads to teenagers on YouTube, which prohibits targeting ads to under-18s (Financial Times), Techmeme
Other Search
- Bing Wallpaper has begun pestering people to sideload the Bing extension onto Chrome, XDA Developers
- The end of Patreon? Google is implementing micro-payments into Chrome, gHacks Tech News
- Why are so many car YouTubers quitting?, The Verge
Feedback:
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