Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is putting in safety measures for kids under 18 around Google Ads and Google Search. Google said it is not worried about people spamming the author structured data. Google shared insights into Search Console Insights reporting. Google wants to know what more custom ad metrics you want and more...
Search Engine Roundtable Stories:
- Google To Restrict Ad Targeting On Children & Enable SafeSearch In Search & Assistant
Google listed a boat load of changes it is making around children and search and ads. Google Ads will restrict ad targeting of children 18 or under by age, gender, or interests. Google Search and Assistant will automatically enable SafeSearch for children 18 or under. - Google Shares Data Handling Details On Search Console Insights Reporting
Daniel Waisberg and Maya Mamo from the Google Search Console team published a blog post named Google Search Console Insights behind the curtains. This document, according to Daniel Waisberg, has new details on how Google "handles the data was not out there" before. - Google Not Yet Worried About Faking Author Details In Structured Data
Google recently started to support author.url and other author properties that let you communicate to Google which author wrote an article on your site. I asked John Mueller of Google if he is worried if people will fake author details and spam it, to try to possibly boost any rankings they may get from this. John said no, he is not worried right now. - Do You Want More Custom Column Metrics In Google Ads?
Ginny Marvin from Google asked that if you want additional custom column metrics in your Google Ads report, that you let her know on the AdsLiaison account on Twitter. Ginny wrote "Is there a Custom Column metric you'd like to see added? The team is working on an update and open to suggestions." - Google Community News Summit On August 17th & 18th
Google is holding its inaugural Google News Initiative for the North American Community News Summit on August 17th and 18th. Danny Sullivan, the public liaison for Search at Google, will answer selected questions during the Summit and you can submit your questions over here. - Googler & Doogler First Day Back At Google Germany Office
Here is a photo of a Googler and her dog, a Doogler, on their way to the Google Germany office for the first time together. I think this is the first time this Doogler has been to the office, even bef
Other Great Search Threads:
- A great Page Experience is essential In the latest Getting Started with Page Experience video, learn how… 1️⃣ Mobile friendliness 2️⃣ HTTPS usage 3️⃣ Lack of intrusive interstitials …all contribu, Google Search Central on Twitter
- I doubt it. It's optimizing for the current algorith, rather than for the user. It triggers even more theoretical nit-picking & back-forths rather than practically improving the web. If there are technical rec's,, John Mueller on Twitter
- Checking my site, it shows embedded resources there too. It doesn't show external embedded resources though (eg if you embed jquery from a flakey CDN rather than hosting it yourself). It doesn't aggr, John Mueller on Twitter
- I'd try to keep the URLs stable, and adjust the other parts to match. If you had trailing-/ URLs before, I'd try to get those back. Once you pick the URL format you want, make sure everything else is aligned, John Mueller on Twitter
- New API "Google Identity Services" With "One Tap", WebmasterWorld
Search Engine Land Stories:
- Top social media monitoring capabilities for brands
- Instagram is adding more e-commerce support with ads in the Shop tab
- Hear me out: FLoC, but as a matchmaking service; Tuesday’s daily brief
- Google Ads will soon block ad targeting based on age, gender or interests of people under 18
- Google adds author URL property to uniquely identify authors of articles
- Google’s legacy structured data testing tool is now gone
Other Great Search Stories:
Analytics
- Concerned over huge surge in earnings, WebmasterWorld
- Enabling Optional Dimensions in Google Data Studio, ClickInsight
- Raise more money crowdfunding with Google Analytics, IFundWomen
Industry & Business
- Criminal justice reform: Google should fix its search results, Fortune
- Semrush Announces Second Quarter 2021 Financial Results, Semrush
Links & Content Marketing
- Clean up your old content with our new SEO workout!, Yoast
- How to Write Copy that Generates Results [Semrush Research], Semrush
- Using Personas to Build Your eCommerce Content Strategy, iPullRank
Local & Maps
- Don’t Trust Google Maps and Waze, Colorado Officials Say, AutoEvolution
- First Party: Four Ways Businesses Should Respond to Apple and Google's Latest Privacy Moves, Near Media
Mobile & Voice
- Google tweaks Assistant on Android with shorter panel, Lens, 9to5Google
- Sonos Surveys Users About Potential Voice Assistant, Voicebot
SEO
- Google Search Ramps Up Penalties for Slow, Annoying Websites, Wall Street Journal
- Keyword research for SEO: How to do it right, a step by step guide, Bitvero
- Shopify Structured Data Guide: Shopify Schema Markup, Go Fish Digital
- How to Migrate WordPress Site to Gatsby without Losing SEO Quality, RankRanger
- How To Perform Deeper Keyword Analysis On Ranking Pages Using Google Search Console, Koozai
PPC
- How to Fix Disapproved Google Ads, Step by Step, Search Engine Journal
- Smart Shopping: Optimise your shopping ads, Microsoft Advertising
Other Search
- How local news in Italy is using News Showcase, Google Blog
- TikTok overtakes Facebook as world's most downloaded app, Nikkei Asia
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
