Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Medic Update: Many Are Looking Back To Google's Panda Advice From 2011
With the Google Medic Update from August 1st, the core broad Google algorithm update. Many are not just looking at the quality raters guidelines but also looking back at the advice former head of search Amit Singhal gave around the Google Panda update from May 2011. - Google: Taking Old Content & Relabeling It As New Is A Bad SEO Hack
Google's John Mueller said on Twitter, with the disclaimer of him putting his user hat on (not Google hat), that relabeling old content as new, without any additional changes is a bad SEO hack. He said it is bad for the user, causes frustration when they find out and doesn't give your users the respect they deserve, he said. - Google Adds Troubleshooting Section For Job Posting Structured Data
Google has added to the developer documents around job posting structured data a whole new troubleshooting section. This section gives developers access to more tips on how to properly implement this type of schema. - Last Chance: Share A Story About How Matt Cutts Has Helped You
For the past 113 days, over 16 weeks, there has been a story posted each day at mattcutts.org about how he has helped an individual person. This is your reminder, if you missed the first announcement, that we have about two weeks left of stories and you should submit your story now before the site stops accepting stories. - Google: Avoid Change URLs Unless You Really Have To
For years and years, Google has been telling people to not change URLs unless they have to. Google's John Mueller said it again in a Reddit thread, strongly encouraging the webmaster to avoid changing the URLs on his site. - Google's Blue Pool Table Room
Do you like the color blue and do you like playing pool? Well, then you have to visit Google Dublin and ask to play pool in this room. It is super blue, the pool table is blue and is looks calm and r
Other Great Search Forum Threads:
- Bing Webmaster Tools broken, WebmasterWorld
- Google adds an FAQ for datasets Small addition today to the dataset content ..., Google+
- New Sensitive Categories in AdSense, WebmasterWorld
- You just need a growth hacker to leverage your ICE score and to ideate about your lead magnets…, Gary Illyes on Twitter
- Not yet as big as Pokemon Go, but my latest project launches today. Fun stuff..., Google+ - Brandon Badger
Search Engine Land Stories:
- Google Posts added to local packs for some branded queries
- Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?
- Google launches new expandable featured snippets with more information
- The Google expanded text ad CTR lift that never was
- Google’s political ad transparency report & library offers more accountability around election ads
Other Great Search Stories:
Analytics
- How to Use Google Data Studio to Report on Facebook Campaigns, Social Media Examiner
- Talking Google Analytics dashboards via R, Shiny and Text-to-Speech APIs, Mark Edmondson
- Use Website Analytics For Customer Feedback In E-Commerce, KobeDigital
Industry & Business
- Google Employees Protest Secret Work on Censored Search Engine for China, New York Times
- Google expanding space in Fulton Market, this time with a flagship store, Chicago Tribune
- State of Search 2018: Top Trends Marketers and Agencies Need to Know, SEMPO Blog
Local & Maps
- Google Adds Posts to Local Branded Search Results, Mike Blumenthal
Mobile & Voice
- Google is making Wear OS app quality guidelines mandatory, Android Police
- Google working on native hearing aid support for an upcoming Android release, 9to5Google
SEO
- Communicating Search to the C-Suite: From Rank to Revenue, Search Engine Journal
- What Will SEOs Do When Google Removes Organic Search Traffic?, Majestic Blog
PPC
- Getting Started With Programmatic Display Advertising, Metric Theory
- How LinkedIn Video Ads Are Performing, PPC Hero
- How to Effectively Prepare for Google Responsive Search Ads, KoMarketing
- How To Use Testing To Optimize Your SERP CTR, SEM Rush
- Owned, Earned and Paid Media, Koozai
Search Features
Other Search
