Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Sites Rank Well For A Short Period Of Time
Google's John Mueller said it is normal for a site to rank well for a short period of time for a specific query. He said on Twitter "It can happen that a site ranks or a short period of time for a query." It can happen a lot. - Google: Says Dates On Articles Makes It Easier To Recognize High-Quality Evergreen Content
Google's John Mueller again is saying that putting dates on content and articles is a good thing for the quality of a piece of content on the web. John said on Twitter the other day "Better for me is to know what the date was, that makes it easier to recognize high-quality evergreen content." - Google: You Should Document If A Doctor Reviewed Your Medical Content
Google's John Mueller was asked how should a web site document that its medical and health content was reviewed by a doctor or expert on the topic. John said you can use text, link to the doctor's profile and add other elements to the page to communicate this. - Google: There Is No Sandbox
I love it how the name "Google Sandbox" which originated back in 2004 or so, is still around today. So much so that Google year after year has to say there is no Google Sandbox. In short, back in 2004, SEOs noticed that new sites took a while to start to rank well - thus we called it the Google Sandbox, because you had to wait your time to rank well. - Google Ads To Drop Accelerated Delivery On September 17th
Google Ads announced that they are doing away with accelerated delivery starting on September 17, 2019. Google said "Starting September 17, 2019, Standard delivery will be the only ad delivery method for Search campaigns, Shopping campaigns, and shared budgets. Accelerated delivery will no longer be available." - Congratulations! Bing Spam Fighter, Frédéric Dubut, Gets Married
Frédéric Dubut, who works at Bing in search quality and fighting spam - someone we have gotten to know over the years, recently got married. He shared this photo on Twitter from his wedding day. So
Other Great Search Forum Threads:
- "Watch now", "Watched it?", "Rate now" looks like Google is shifting from being a search engine to being a publisher/community. #google #seo #mobile cc @rustybrick https://t.co/JHhl53t5GG, Valentin Pletzer on Twitter
- Just because a website is not in English doesn't mean it's spam, or that links from it are bad., John Mueller on Twitter
- I was inspired by @randfish post on Zero-Click searches so I decided to check my own queries. I analyzed 20MM unique queries for 16 top authority sites over 12 months. I found the following: 1. Zero-Click queries are about 7.5% o, John Shehata on Twitter
- New organizations are learning about nofollow as they don't want to boost rankings for certain sites they are writing about -> How journalists can avoid amplifying misinformation, given their reporting can improve search rankin, Glenn Gabe on Twitter
- Twitter Inserts Tweets Into User's Feeds of People They're Not Following, WebmasterWorld
Search Engine Land Stories:
- FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts
- Google Ads to remove accelerated ad delivery option next month
- Busting email marketing myths
- Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest
- Why is there so little innovation in local?
- Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land
Other Great Search Stories:
Analytics
Industry & Business
- Google and Gmail are down for thousands of users in the US, Business Insider
- Reputation.com nabs $30M more to help enterprises manage their profiles online, TechCrunch
Links & Promotion Building
- Can You Increase Keyword Rank Without Any Link Building?, Search Engine Journal
Mobile & Voice
- Amazon Wants to Put Alexa in Cars. Google and Apple Are There Already, Bloomberg
- Introducing low light mode in Google Duo, Google Blog
- How to use Google Assistant to watch TV, TechRadar
SEO
PPC
- Close Variants Dilute Match Types - What To Know, PPC Hero
- Optimizing Your Landing Pages for Google Ads Success: In Search SEO Podcast, RankRanger
- Setting up Google Shopping Custom Labels using a supplemental feed, Hallam
Other Search
