Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Certifying Content It Still Valid Is Good, But Not Date Update Worthy
Google's John Mueller said it is great to go through old content and make sure it is still valid and accurate. But doing so doesn't mean that you should update the date of the content to the date you reviewed it. If you want to inform the users who are reading the content that the content is still valid, maybe add a note to the content John said. - Google My Business Adds Veteran Led Attribute / Icon
Google has added a new attribute for businesses that are veteran led. It is pretty easy to get the label on your Google My Business listing, you just go to your account, click on the "info" tab and click edit on the "attributes" section. - Google Judges All Content On Your Pages, Be It Written By You Or Others
Google's John Mueller said again that any type of bad content on your site, be it content you write yourself or content published by users - i.e. user generated content, can be used to judge your site. He said the content displayed is what Google uses "for your website's crawling, indexing, and ranking." - Google Posts Tests Without Google Local Knowledge Panel
Normally, you would see Google Posts show up in or near a local knowledge panel when you search for the business by name. Brodie Clark spotted Google testing showing a Google Posts without any local knowledge panel. Was it a bug or a test - I do not know. - Google Dr. Seuss Room
Here is a room at Google's Los Angles office in a Dr. Seuss theme. Many of the conference rooms are named after Dr. Seuss books. This photo was posted Instagram.
Other Great Search Forum Threads:
- #GoogleAdsUpdates Google Display ads continue to evolve to deliver the best possible results for users and advertisers. Text ads can now feature a logo and the assets for your responsive display ads can now fit together more seamle, Google Ads on Twitter
- Meet Minis! Easy to create and share right from #Gboard, these AI-powered personal stickers are made with just a snap of a selfie → https://t.co/d5BBLdt8As… https://t.co/LasLLHyoZb, Google on Twitter
- On Friday we released a video version of our "Optimize Site Speed" tutorial. Covers the Audits panel, the Coverage tab, request blocking, and the Performance panel. Vid: https://t.co/U4DA0eAYRK Doc: https://t.co/PyI8tvvFY4…, Chrome DevTools on Twitter
- Our recent videos now have subtitles in 33 languages! So whether you speak Romanian, Swedish or Hindi - you'll be able to watch the videos with local subtitles. Simply click on the gear icon & select 'Subtitles/CC' on our video, Google AdSense on Twitter
- Tis the season for planning holiday travel! Get prepped with a new tool that shows how flight prices change using #GoogleFlights data, plus more tips and trends → https://t.co/zAjeZA6B5p… https://t.co/6cuaiyVh5P, Google on Twitter
Search Engine Land Stories:
- Don’t take it from us. Here’s what SMX attendees say!
- This SEO nerd says its OK to ask for links
- Survey: 82 percent of smartphone shoppers conduct ‘near me’ searches
- 5 ways to improve ROI on seasonal pages by optimizing your SEO crawl budget
- Google adds new ‘veteran-led’ attribute to Google My Business profile
Other Great Search Stories:
Industry & Business
- Google for India: Building services for every Indian, in their language, Google Blog
- Trump claims Google is suppressing positive news about him and ‘will be addressed’, The Verge
Links & Promotion Building
- Better Online Cannabis Marketing with Link Building, Chicago Tribune
Local & Maps
- Thoughts on Facebook's Local Moves, the Local/Organic SEO Distinction, and More, Tidings
- Google Maps API Price Hike Is Threatening the Future of Some Companies, NDTV Gadgets360.com
- Master Local Search or You Might Vanish From Google Results, The Financial Brand
Mobile & Voice
- 82% of shoppers use mobile phone 'near me' search, Campaign US
- Not just another voice search opinion piece, mumbrella.com.au
- Why voice integration for brands is more important than voice search, SmartBrief
SEO
- 6 Ways GDPR Was a Gift for SEO, Search Engine Journal
- Google: Avoid Including Redirected URLs in Sitemaps, The SEM Post
- Search basics: the difference between URL structure and Information Architecture, Distilled
- How to Conduct a Content Audit for SEO, Siege Media
PPC
- 5 PPC Best Practices to Maximize Your Performance, SEM Rush
- Create more effective ads for today’s consumer, Google Blog
- 7 Quick Tips: Google Ads on a Small Budget, Hallam Internet
Search Features
- Making it easier to identify veteran-led businesses on Google, Google Blog
- Listen to webpages out loud with Google Go, Google Blog
