Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said that you can use internal linking to help Google trust more of your pages over time. Google Merchant Center is enforcing unique product identifiers for free listings. Google said if you get a mobile usability issue notice, you can ignore it if the page passes the live mobile friendly test. Google's John Mueller gave his explanation of passage ranking. Google is testing large sitelinks again, will this design go live soon?
Search Engine Roundtable Stories:
- Google: Smart Internal Linking Can Help Google Trust Your Site More
I found it super interesting to listen to a dialog between a new German startup and Google's John Mueller. The conversation leads to John Mueller - Google Merchant Center Unique Product Identifier Enforcement
Google announced that beginning on September 15, 2021 Google will enforce correct unique product identifiers (UPIs) for your products uploaded to Google Merchant Center, even for free listings. Google said it is "expanding this enforcement and applying it to products listed in free listings." - Google's John Mueller Explains Passage Ranking In More Detail
We've covered the topic of Google passage ranking with tons of articles over the past several months. But in this past Google video hangout with John Mueller, John explained in a nice way what passage ranking is all about. - Google Tests Larger Sitelinks Block Design Again
Google is testing a larger sitelinks layout block design again. Google tested tons and tons of sitelinks formats over the years including this one. It began testing this look again a few months ago but the tests seem to be increasing, maybe we will see this new look rollout soon? - Google: Ignore Mobile Usability Issue Notices If You Pass Live Test
Google's John Mueller said that if your page passes the live mobile usability test - that means you can ignore the Search Console notices of "new mobile usability issues detected for site." So as long as you pass the live mobile friendly test, you are good to go. - Google Fashion Store
It has been a long time since I posted an image of a retail store named Google Fashion. But believe it or not, I did back in 2011 and also in 2015. Well, here is the 2021 version of the Google fashi
Other Great Search Threads:
- I'd argue that as a user I'd rather see that then having very long titles. In this case the cutoff is really close to the end but there's gotta be a cutoff somewhere..or th, John Mueller on Twitter
- It's a part of the challenge :). Just because a page ranks for a query that has search volume, doesn't mean it'll get the clicks. Time to dig in, understand the intent behind the query, and how your page c, John Mueller on Twitter
- It's hard for me to judge the ranking there, but to be quite honest, I find the https://t.co/HRu1tLcR88 website very disappointing. The quality of the writing on there is terrible -- and if folks should trust, John Mueller on Twitter
- Occasionally I find websites that use tracking parameters on internal links (which then canonicalise to the clean URLs). Almost always this is done at the behest of their analytics/BI department. And it's always (ALWAYS), Barry Adams on Twitter
- We only show a sample of links there - it's easy to get over-fixated on links, and there's so much more involved with websites & search., John Mueller on Twitter
- An initiative I've been wanting to put together for a while and finally got round to thinking of it is to build out a "Founders Hub" on the @techseowomen website. This will be similar to our Speakers Hub in its look and feel, Areej AbuAli on Twitter
- Apple Issues Emergency Security Updates to Close a Spyware Flaw, WebmasterWorld
- If you'd like to speak at a future #brightonSEO now is an exceptionally good time to pitch an idea... https://t.co/9cZ7WzEee1 But I'd also really appreciate it if you could encourage your friends and colleagues who might no, kelvin newman on Twitter
- What is the best avg. monthly searches to choose in keyword planner?, WebmasterWorld
Search Engine Land Stories:
- New automation in Facebook Ads?; Monday’s daily brief
- Messy SEO Part 2: The importance of canonicalization
- How much of the market do you really own?
Other Great Search Stories:
Analytics
- Micro Conversions on a Website - What They Are & How to Track, Go Inflow
- Why Don’t Conversions in Google Ads and Google Analytics Match?, Business 2 Community
Industry & Business
- Microsoft creates an R&D hub in Spain focused on Artificial Intelligence models to improve user experience, Microsoft
- SEO Career Path: How to start a Successful SEO Career, Holistic SEO
- Google found guilty of restricting Android forks in South Korea, fined $177 million, The Verge
Links & Content Marketing
- Don't Miss Out On Our Top 15 Content, PR And Link-Building Takeaways From Brighton SEO, Koozai
- User-generated Content: How to Utilize UGC for Your Content Strategy, Semrush
- These 4 Content Marketing Fails Are Fixable: Here’s How, Content Marketing Institute
Local & Maps
- 3 Little Known Facts About the Google My Business Cover Photo, Sterling Sky Inc
- Google Case Study: Improving Account Performance by Auto-Applying Recommendations, Location3 Media
- How to Add Products to Your Google My Business Listing, Illustrated, Moz
Mobile & Voice
- Google offering Assistant users Home Mini 'Special Discount', 9to5Google
- Google is working on a new Assistant weather widget for Android, XDA Developers
SEO
- 112 Takeaways from BrightonSEO, Receptional
- Every SEO concept we’ve covered in 29(!!) issues, WTF is SEO?
- Forget what you know about title tags, Kevin Indig
- Test your javascript rendering with Oncrawl, Oncrawl
- Are Google‘s Core Updates Becoming Less Powerful?, Semrush
- Brand SERP: What is it and How to Optimize?, Holistic SEO
PPC
- A new customer feedback platform, Microsoft Advertising
- Should I Bid on Branded Keywords in Our PPC Campaign?, BruceClay
Search Features
- Google Featured Snippet Bubble Links Now Showing in US Search Results, Brodie Clark Consulting
- Vow about that: It’s wedding season on Search, Google Blog
Other Search
- What's new in Lighthouse 8.4, Chrome Developers
Feedback:
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