Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released an updated helpful content update - I go deep on this new September 2023 Google helpful content update. Google dropped How-to rich results for desktop search as well. Google said the site name issues massively dropped in the past several weeks. Google Merchant Center has a new attribute. Google Business Profiles has an attribute for nursing rooms. And I posted the search video recap covering the past weeks news, check it out.
Search Engine Roundtable Stories:
- Google September 2023 Helpful Content Update Rolling Out With Improved Classifier
Last night, Google began to roll out an update to the Helpful content system - the Google September 2023 Helpful Content Update. What is new is not the part about finding hidden gems (that will come later) but a new "improved classifier." - Google: Site Name Issues Massively Dropped Since Last Algorithm Update
Danny Sullivan, the Google Search Liaison, said on X that the number of issues and complaints posted in the forums about site names being wrong in Google search has "massively dropped" since the last Google site names update in July. - Google Drops All How-To Rich Results For Desktop (& Mobile) Search
In August, Google announced it would do away with How-to rich results on the mobile search results. Now, Google has decided to completely do away with How-to rich results both on mobile search and also on desktop search. - New Google Merchant Center checkout_link_template Attribute
Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free listings. - Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants
Google has added a couple of new attributes to Google Business Profiles. One is for does the location has a nursing room for mothers to feed their babies and the other is an attribute to specify if the location allows children to enter. - Google Bring Your Pup To Work Day
Google has this event where you bring your dog to work for the day. It seems to be called the annual Bring your pup to work day. I found a photo on Instagram from Camp Bow Wow, a dog camp, at the Goo - Search News Buzz Video Recap: Google Helpful Content Update, Post Google Core Update Tremors, FAQ Rich Results Drop, Search Console Merchant Center Reports & More
We got another official Google ranking update, the September 2023 helpful content update. This week, we had our first post-Google core update tremors and fluctuations. After saying they would a month ago, Google also finally dropped the FAQ-rich results snippets. Google also surprised us by saying How-to rich results...
Other Great Search Threads:
- Before we saw this as grid and now with carousel format with more info as given -: Source and channel logo Views Published time Recreation Here is new and older snap for, Khushal Bherwani on X
- Google dedicated section "Fast pickup or delivery" for #ecommerce businesses on serp. Its comes by the delivery date with provided in snippet., Khushal Bherwani on X
- A few good questions to ask when hiring SEOs (and questions SEOs should be prepared to answer):, Lily Ray on X
- We’ve introduced a new consent mode recommendation in Google Analytics 4. Learn how you can enable behavioral modeling across reporting surfaces!, Google Analytics on X
- When doing a "Nearby" local search on desktop I've not noticed this shaded "blue distance zone" before. It shows a 15 min walk zone from my selected location, I also see it for driving directions. This "might" be another, Andy Simpson on X
Search Engine Land Stories:
- Google September 2023 helpful content system update rolling out
- Amazon sellers can now use AI to write product titles, descriptions and listing details
- Amazon launches new search functions on mobile to rival Google
- TikTok quietly adds Wikipedia snippets to its search results
- Perfecting prompts for SEO content development
- A 6-minute process to diagnose E-E-A-T issues
- Google Search stops showing How-to rich results on desktop
- SEO scalability: We have a problem
- How to use fan-driven marketing to foster brand love
Other Great Search Stories:
Industry & Business
- Google gives a glimpse of its defense in once-in-a-generation antitrust trial, Reuters
- Google reaches $93 million privacy settlement with California, Reuters
- Googlers Told to Avoid Words Like ‘Share’ and ‘Bundle,’ US Says, Bloomberg
- Google alias buys more land near Berkeley County data center, Post And Courier
- Google’s Pichai Joins CEOs in White House Meeting on Immigration, Bloomberg
Links & Content Marketing
- Expert Tips for Using Social Media in Content Marketing, Content Marketing Institute
- Follow Our Content Audit Process for 2023 (Template Included), Ahrefs
Local & Maps
- Multi-location local SEO: A framework for organizational success, Wix SEO Hub
- How to Optimize Your Google Business Name for Better Ranking, Sterling Sky Inc
Mobile & Voice
- Google extends automatic updates for Chromebooks, Google Blog
- iOS 17 enables 'Find My' for Apple TV Siri Remotes, iThinkDiff
SEO
- Capture Product SERP Features with These Ecommerce Insights [Semrush Study], Semrush
- Cross-border SEO for Same-language Sites, Practical Ecommerce
- How to Build Topical Authority (and Why it Matters), Semrush
- Navigating Google News SEO, Amsive
- Schema Value in SEO Beyond Rich Snippets ft Dave Ojeda, iPullRank
- Unlock the Power of Organic Search with Restaurant SEO, Semrush
PPC
- Fake Cisco Webex Google Ads abuse tracking templates to push malware, Bleeping Computer
- X turns to Google for programmatic ads in timeline, Ad Age
Search Features
- SGE is not the answer, STAT Search Analytics
Other Search
- Culture Re-View: How google.com changed the English language, legally, Euronews
- Google Nears Release of Gemini AI to Challenge OpenAI, The Information
Feedback:
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