Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Search Ranking Volatility Continues But Is There A Google Update?
The tracking tools are still going insane, some are higher today than they were yesterday or the day before. I am even seeing tools in the local space show bigger fluctuations now. But the chatter, again, seems mostly around the tools and not about their own rankings or client rankings going up or down. - GoogleBot To Crawl Some Sites Over HTTP/2 But There Is No Ranking Benefit
Google announced that starting in November 2020 it may begin to crawl some sites over HTTP/2. Google wrote "today we're announcing that starting mid November 2020, Googlebot will support crawling over HTTP/2 for select sites." - Google Shopping Nearby Product Inventory & Shopping Options Updated
Google announced yesterday is made some updates to its Google Shopping options for nearby queries. The goal is to make you feel safer when buying from local stores. Google will let you filter the results to show nearby shops and then it clearly shows you the hours, locations and inventory before you go to the store. - Google AdSense New First-Party Cookies Setting
Google AdSense has a new feature to enable you to now choose whether Google can use first-party cookies on your site. Google said it may use first-party cookies when third-party cookies are not available. - Google My Business Photo Insights Reporting Delayed
If you login to your Google My Business account, click on your insights and check your photo views analytics, you will see that it is stuck at August 31st. No new data is shown in that report after August 31, 2020. This seems like a widespread issue across all Google My Business accounts. - Playing The Sax At Google Zurich
Back in December, when people were allowed to go to work in a Google office, Google did events there to cheer up the employees. Well, here is a photo of Roberto Petroli playing the sax with his trio
Other Great Search Forum Threads:
- I wouldn't worry about those links from pins. If that's where your audience spends a lot of their time, and where you can be visible to them (and perhaps get traffic from), then that sounds like a reasonable, John Mueller on Twitter
- Looks like the snippet is picking up only part of the Nevada government ballot summary. That's going to be outside our policies, so will pass it on for removal., Danny Sullivan on Twitter
- Scale your contextual advertising more effectively with YouTube dynamic lineups, Google Ads Help
- It's not that we always use first Wikipedia title. We try to understand best from references across the web. Eventually we might be able to handle more than one title. BTW artists who claim their panels can s, Danny Sullivan on Twitter
- That thread has nothing about nofollow / "follow" link ratios, and nothing about "genuine" traffic. It was purely a question of whether links from social media (Pinterest) are problematic. They aren't., John Mueller on Twitter
Search Engine Land Stories:
- GoogleBot to soon crawl over HTTP/2
- Facebook Business Suite is a new cross-app management tool for SMBs
- How much does Google’s new search term filtering affect ad spend transparency? Here’s how to find out
- How would an SEO agency be built today? Part 2: Current business model(s)
Other Great Search Stories:
Analytics
- How To Export a Part of Google Tag Manager Container, Analytics Mania
- How to Set Up Campaign/Marketing Tracking with Google Analytics, Tony Herman
Industry & Business
Links & Content Marketing
- The Essential Guide to Content Creation, SEM Rush
- 8 Types of Interactive Content and Engaging Examples, SEM Rush
Local & Maps
- Google Maps now works with Surface Duo's dual screens, Android Central
- Waze adds lane guidance, one of Google Maps’ best features, The Verge
Mobile & Voice
- Google app for iOS can now read articles aloud with a tap, 9to5Google
- Google Assistant birthday reminders are already popping-up for some users, 9to5Google
- Apple AR research encompasses so much more than entertainment, Appleinsider
SEO
- How to use Text Summarization to generate meta description at scale, iPullRank
- How to get great looking Google results, Yoast
- SEO Growth by Acquisition: What Is It & How Can You Do It Well?, Botify
- Why and How to do a Parity Audit, DeepCrawl
PPC
- 5 Common Google Ads Mistakes You Can Fix Today, Go Fish Digital
- Adapt Your PPC Messaging to the Current Shifting Consumer Behavior, Adalysis
- Build your brand with YouTube: New ways to drive reach and engage your audience at scale, Google Blog
- Grow your brand with new Google Marketing Platform tools, Google Blog
- Beginner PPC Optimization Tips for Ecom Brands, PPC Hero
- Supporting marketers in automated search strategies., Microsoft Advertising
Search Features
- Answer: Your everyday fact-checking? What do you do?, SearchReSearch
- DuckDuckGo can now be set as default iOS 14 web browser, Appleinsider
