Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Some are asking if the Google September core update is rolling out more slowly in other countries. Google's Danny Sullivan reaffirmed that Google now tries to not overlap search algorithm updates. Google will update the new HTTPS report in Search Console to make some errors less confusing and scary. Google is testing double people also ask results. Google Ads is rolling out the self-upgrade tool for local campaigns to Performance Max.
Search Engine Roundtable Stories:
- Google September Core Update Slower To Roll Out In Some Countries?
Some folks in the SEO community have been asking if the last core update, the September 2022 core update, has been slower to roll out in some specific countries than in other countries. John Mueller of Google replied with his "it depends" response. - Google Tries Hard To Not Overlap Different Search Ranking Algorithm Updates
A lot of folks were thinking that Google in order to bolster the helpful content update rolled out a core update right after the helpful content update was done. As we covered before, that is not the case. It was just that Google had a core update ready to go and now that Google tries not to overlap updates while other updates are rolling out, it waited to push that forward after the helpful content update was done. - Confusion: Google Search Console's HTTPS Is Invalid And Might Prevent Indexing
Last week, Google rolled out a new Search Console report for HTTPS, and with that came a lot of confusion around a specific error. The error was "HTTPS is invalid and might prevent it from being indexed." This shows in the URL inspection tool, which was part of this upgrade. - Google Ads Self-Upgrade Tool Now Rolling Out For Local Campaigns To Performance Max
Google announced on Friday that it has begun rolling out the self-upgrade tool for Local campaigns to Performance Max. We knew this was coming, as we reported last August and now the tool has begun to roll out to help you along with the upgrade process. - Google Tests Two People Also Ask Results In One Question
Google is testing showing two people also ask featured snippets in a single question expansion. This acts similar to the multifaceted featured snippets and the new featured snippet design we saw earlier but now within the people also ask box. - Vlog #189: Christine Zirnheld, aka Shep On Google Ads Performance Max Campaigns
In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O'Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases... - Balance Beam At Google Office
Here is a photo from the Google office in Zurich of a balance beam. Yea, they have a balance beam available for workers to make sure they are truly balanced. Work life balance - etc.
Other Great Search Threads:
- Apologies for the scare and inconvenience. I just checked with the team and they're aware and working to address this reporting issue., AdsLiaison on Twitter
- Now that we are 5 days into the rollout of the Sep 2022 broad core update, I wanted to share some of the biggest surges and drops I'm seeing. And some are just interesting finds... First up, you might want to look up *reviews, Glenn Gabe on Twitter
- I was going to do something fun this weekend but then I saw my GMC report and cancelled plans., Scott Clark on Twitter
- SEO is like a game of chess., John Mueller on Twitter
- This is frustrating for me too. I love highlighting the great work folks do, but when it's a bad take (even well-meaning), I usually just stay quiet. Happy to g, John Mueller on Twitter
Search Engine Land Stories:
- Here’s how Google’s helpful content update is going to make AI better
- The by-no-means-definitive keyword size showdown: GSC vs. Ahrefs vs. Semrush vs. Moz
- The latest jobs in search marketing
- Search advertising is thriving amid economic uncertainty, new report confirms
- How to approach B2B advertising during a challenging Q4
Other Great Search Stories:
Analytics
- Google analytics aids the search for Brisbane’s market-defying suburbs, Real Estate Business
Industry & Business
- When the war in Ukraine started, these Googlers pitched in, Google Blog
- Google loses appeal against record $4 billion EU fine, CNN
- Google mistakenly sent an engineer almost $250,000, CNN
- Google Public Sector CEO: open-source chips likely to be ‘hundreds of times’ cheaper for researchers, FedScoop
Links & Content Marketing
- The Secrets of Creating Inspired B2B Content Experiences, Revealed, Online Marketing Blog
- Content Marketing World is leaving Cleveland for a fresh experience next year in Washington, D.C., Cleveland
- Content marketing: What it is and why marketers should care, MarTech
Local & Maps
- What Is Google Business Profile and How to Optimize Your Profile in Google with Ben Fisher, Internet Marketing Ninjas Blog
- Three New-Generation Google Maps Features You Probably Don’t Know Exist, AutoEvolution
Mobile & Voice
- Enterprise Tech Developer Debuts Google Assistant Voice Commands for Payroll, Voicebot
- Google's Nest Hub Max may soon let you create custom quick phrases, Android Central
- Leaked Google Assistant update spells the end for “Hey Google”, TechRadar
SEO
- How to Learn Search Engine Optimization, BruceClay
- How To Optimize Images for the Web, Content Marketing Institute
PPC
- 4 Important Changes to Google Ads Extensions: What You Need to Know, WordStream
- Performance Branding is the key to marketing effectiveness, Hallam
Feedback:
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