Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Ads API Is Now Available To All
Google announced that the Google Ads API is now "generally" available to all advertisers and developers. I believe it launched last year but had some serious issues when trying to replace the Google AdWords API and Google had to revert it. Now it is ready for prime time and fully available. - Dual Stack IPv4/6 Does Not Give You A Google Ranking Boost
Google's John Mueller was asked on Twitter if using a dual stack IPv4/6 setup give you some sort of Google Search or SEO ranking boost with Google. John said no, it does not. John responded saying "No. There's no SEO effect for that. Make your site work well for users." - Bing Gains Voice Search Option On Desktop Search
Bing announced it has added the ability to do voice search queries from the Bing desktop interface. The mobile interface had it for a long time, and Google had it on its desktop search since 2016. Heck Microsoft launched its voice search feature in 2007. But now it is on Bing.com on desktop. - Google Tests More Spacious Search Results Again
Google is testing a search results layout and interface that is more spaced out and has more open white space. Google has tested variations of this over the years but here is a screen shot from Shalom Goodman that he posted on Twitter of this test happening yesterday. - Bing Tests Open Links In New Tab Toggle
Bing Search is testing an open links in new tab toggle feature directly at the top of its search results page. Frank Sandtmann shared this with me via email yesterday and I was able to replicate it. But not everyone is seeing it, so it does seem like a test. - Google Stream At Google Boulder Office
No, this is not a live stream where you need internet - this is a real physical water stream at the Google Boulder office area. This is a really nice photo shared on Instagram.
Other Great Search Forum Threads:
- Fall 2020 (Northern Hemisphere), Google Doodle
- I am now seeing the Google Suggest auto-populate feature that it was tested a few months ago - anyone else seeing it? https://t.co/gSOJqK56jH https://t.co/m5s2uBqb8e, Barry Schwartz on Twitter
- Seeing logos on search results for some brands on the Google Maps app. Very nice. https://t.co/XUQE3783ev, Joy Hawkins on Twitter
- It *is* duplicate content, so hopefully we'd see it as such. Usually this means we filter all but one when searching, which can be fine. However, you're competing with yourself, and it's probably easier (, John Mueller on Twitter
- US Voter Registration Day 2020, Google Doodle
- When nobody ever searches for a keyword except for a rank tracking tool scraping the SERPs every Sunday... https://t.co/5fWGWnhJJd, Eoghan on Twitter
Search Engine Land Stories:
Other Great Search Stories:
Analytics
- Google Analytics Data with R. Objective, Medium
- Setup Scroll Depth tracking with Google Tag Manager, Sander Volbeda
Industry & Business
- Our work to move data portability forward, Google Blog
- Data Leak: Unsecured Server Exposed Bing Mobile App Data, Wizcase
- Exclusive: Ruth Porat On Leading Through Crisis And Google’s Latest Moonshot To Rebuild The U.S. Economy—One Small Business At A Time, Forbes
Links & Content Marketing
- 10 Modern Link Acquisition Tactics That Work, Search Engine Journal
- How Designers and Content Marketers Can Work Together, Siege Media
Local & Maps
- Citymapper might be better than Google Maps. It just came to 17 more cities., Mashable
- Google Maps showing fire boundaries, Kenosha News
Mobile & Voice
SEO
- How to master the art of inhouse SEO, Kevin Indig
- New open source robots.txt projects, Official Google Webmaster Central Blog
- AlertPanel: Be Alerted to Critical SEO Issues Before It’s Too Late, Botify
- How to Turn One Piece of Content into Multiple for SEO, Moz
PPC
- A guide to common AdSense policy questions, Google Blog
- Announcing the Google Ads API is out of beta, Google Ads Developer Blog
- Conducting Holiday Research, Search Metrics
