Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads is moving away from last-click, instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions. Google said it does not use the Wikipedia WikiProject spam reports system for Google Search. Google has posted a ton of detailed e-commerce SEO related help documentation - you must check it out. Google is showing brands sometimes for the headers of local packs. Google My Business has a new attribute for Latino-owned businesses.
Search Engine Roundtable Stories:
- Google Ads Moves From Last Click To Data Driven Attribution (DDA) For Conversion Actions
Google announced yesterday that Google Ads is moving away from last-click. Instead the data-driven attribution (DDA) will soon be the default attribution model for all new Google Ads conversion actions, Google said. In addition, Google is removing the data requirements & adding support for all conversion action types to be able to use DDA. - New Google Help Docs: Best Practices For Ecommerce In Google Search
Google has added a multipage set of new help documentation around e-commerce best practices for Google Search. The docs include how to build the best possible e-commerce site for your users and Google Search. - Google Doesn't Use The Wikipedia WikiProject Spam Reports For Search Spam
Did you know that Wikipedia has a WikiProject Spam section where it publishes all its link spam reports for all to see? That is basically a list of all those who do link drops on Wikipedia. Long story short, Google Search does not use this list for its link spam detection methodologies. - Google Local Pack Header Can Show Brands Over Keyword Search
Colan Nielsen noticed the other day that for some local keyword searches, Google will change the local pack header in the keyword spot to a brand name. Colan shared an example, I can replicate it, and said "Google is listing the specific business it thinks I am looking for." - Google My Business Adds Latino-Owned Attribute
Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it in Google Search and Google Maps. - Google Bike Analytics Chart On Physical Wall
Here is an interesting sign or chart changing on one of the walls in the Google Boulder, Colorado office. It has these small bikes riding up the wall towards this analytics chart. - Programming Note: Offline For Simchat Torah
I will be offline completely for the holiday of Simchas Torah on September 28th and September 29th, Tuesday and Wednesday. Any stories published here will be scheduled and written beforehand and not posted live. This is the last set of days I am completely offline for a while, so thanks for dealing with me this past month...
Other Great Search Threads:
- Important to understand (& can be confusing). *For the most part*, GSC shows data for the canonical url, but it can show for the *displayed url*. That's why GMB urls w/utm parameters do show up in GSC, but other urls with para, Glenn Gabe on Twitter
- On a practical level, Google likely crawls the site from the US, so only the content which US-based users would see would be available for indexing. If you redirect those users elsewhere, that redirect will be used for, John Mueller on Twitter
- Roughly said, indexing doesn't care about ranking. If things disappear, they get dropped from indexing when we try to recrawl / reprocess them. This is no different for something "top-ranking" or not (and, John Mueller on Twitter
- Seems like something you'd want to fix, especially if the content is being loaded with JS (why else hide it?). It can happen that we just index your pages like that, with no visible / indexable conte, John Mueller on Twitter
- The nice part about search is that there are so many factors taken into account. Site do things badly in many ways, often just because they don't know, or because they get advice from old/bad, John Mueller on Twitter
Search Engine Land Stories:
- Facebook changes business ad options in reaction to iOS updates
- Data, data, data, data rockin’ everywhere; Friday’s daily brief
Other Great Search Stories:
Analytics
- How Conversion Rate Optimization Can Lower Customer Acquisition Costs, CMSWire
- 6 Key Differences Between Data Analysis and Reporting, Databox Blog
Industry & Business
- Google CEO sought to keep Incognito mode issues out of spotlight, lawsuit alleges, Reuters
- Google lowers its cloud marketplace revenue share to 3% from 20%, CNBC
- Google Search app gains Personal results setting on Android, 9to5Google
Links & Content Marketing
Local & Maps
- Material You styling is en route to Google Maps, Android Police
Mobile & Voice
- Hey Google, get ready for a Material You refresh for Assistant, Android Police
- How to use Google Assistant's Reminders hub for your to-do list, CNET
- iOS 15 Breaks Siri AirPods Pro Controls, Fix Coming in iOS 15.1, MacRumors
SEO
- How to Use Google Search Console, Business 2 Community
- Beyond Google & Bing: The Other ‘Search Engines’ You Should Be Optimising For, Blue Array SEO
PPC
- 13 questions to ask your next PPC agency, Vertical Leap
- 3 resources to make you an advertising pro, Microsoft Advertising
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.
