Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Bing is rolling out its generative search experience while also improving its Deep Search feature. Google warned about JavaScript generated product markup with documentation updates. I posted the big Google Webmaster Report for October (don't miss this one). Bing is testing "sponsored" labels instead of "ad" labels. Google is testing a search location carousel. Note, I am offline Thursday and Friday - so all those stories will be scheduled.
Search Engine Roundtable Stories:
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Bing Generative Search Experience Rolling Out
Microsoft announced it is now rolling out the Bing generative search experience and to more sets of informational queries. Also, Bing updated its Deep Search saying it is faster and powered by GPT-4o and some in-house distilled models. -
Google Warning On JavaScript-Generated Product Markup
Google has updated its developer documentation to warn about sites using JavaScript-generated Product markup and that the search company recommends putting Product markup in the initial HTML for best results. -
Bing Testing Replacing Ad Label With Sponsored Label
Microsoft seems to be testing replacing the hard to see ad label with a longer sponsored label in the Bing Search results. So instead of it saying "ad" next to the search ads, it is testing showing "sponsored" text next to the search ads. -
October 2024 Google Webmaster Report
This month may have been one of the most volatile Google Search ranking months I reported about ever. Google completed its August 2024 core update, and then we had countless unconfirmed ranking updates, tweaks, or volatility - whatever you want to call it. -
Google Search Location Carousel Moves Map On Scroll
Google is testing a dynamic map feature in Google Search that will update the map as you scroll through the location carousel. The location carousel has content like neighborhoods, things to do, transport, airports and more. -
Google Panda Sneaking Up On You
Okay, so maybe this Panda bear at the Google offices in Washington, D.C. is not sneaking up on anyway. It is just some sort of massive bear statue that has been at the office for years.
Other Great Search Threads:
- Google now displays in Google Search the popularity of a movie, but also a new “Trending Movies” section., Radu Oncescu on X
- There’s no concept of “punishment” in the algorithm. Your next video or Short could end up being the most popular in history so it’s in no one’s best interest to artificially limit reach — everyone wants every v, YouTube Liaison on X
- What to do about Internal Site Search Spam?, Google Search Central Community
Search Engine Land Stories:
- How to create a roadmap for your PPC clients
- How to use Google Trends to analyze your competitors’ brand engagement
Other Great Search Stories:
Industry & Business
- AI can boost growth and make Europe more competitive, Google Blog
- Google Adtech Trial: Analysts Argue It Should Be Spun Off As a B Corp, Business Insider
- Google to invest $1 billion in Thailand data center and AI push, CNBC
- How Google tried to unravel the DOJ’s ad tech case, The Verge
- Malaysia plans national cloud policy, AI regulations, Reuters
Links & Content Marketing
- Hiring a content strategy development manager: Best of the MarTechBot, MarTech
- How AI will affect the future of content marketing, TechTarget
- The Marketing Career Path Is Crumbling. What Comes Next?, Content Marketing Institute
Local & Maps
- Google Flights adds deeper integration with Amtrak, 9to5Google
- 50 Ways Local SEOs Can Earn Their Keep, Local Visibility System
Mobile & Voice
- Controlling Apple Vision Pro with your brain is one step closer to reality, AppleInsider
- Meta won't say whether it trains AI on smart glasses photos, TechCrunch
SEO
- Combine semantic & traditional keyword research for better SEO, Wix SEO Hub
- In-House SEO vs SEO Outsourcing - Which is Better?, Codefixer
- New feature! AI-assisted suggestions for Yoast SEO for Shopify, Yoast
- SEO for Technology & SaaS Companies: Do’s & Don’ts, Sitebulb
PPC
- 12 ways Google Ads uses Dark Patterns to manipulate your decision-making for *their* benefit, not yours, PPC Hero
- Download the TCF error report to troubleshoot your certified CMP coverage, Google AdSense Help
- Performance Max updates and other updates for October, Microsoft Advertising
- Surviving a Google breakup: 5 strategies for marketers, Ad Age
Feedback:
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