Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
I bet you are wondering how Google Search handled the massive Facebook outage in terms of ranking, indexing and crawling Facebook and Instagram URLs - we covered that below. Google Ads is testing trending keyword data in the keyword planner tool. Google is testing large Sitelinks in Google Ads. Google Ads is prohibiting marketing fatty foods and beverages to minors in the EU and UK. Chrome is testing new search features named side by side search and Journeys. Plus I posted the monthly Google webmaster report.
Search Engine Roundtable Stories:
- How Google Search Handled The Facebook Outage
Yesterday, as everyone knows, Facebook was offline for several hours, leading to huge financial loss for the company and its partners and a lot of disruption in your day-to-day lives when it comes to using WhatsApp, Facebook or Instagram to communicate. But how did the outage impact Facebook in Google Search - how does Google Search handle such a big website outage for ranking, indexing and crawling? - October 2021 Google Webmaster Report
This month, we had the big Google Search On event where Google touted how it will be using MUM in more places in Google Search, plus a bunch of other big announcements, so check that out. We also had several unconfirmed Google Search algorithm updates this past month. Google tweaked the title change to show your title tags more often but is it enough? Google said that it is moving away from talking about 200+ ranking signals going forward. - Google Ads Keyword Planner Tool With Trending Data
Google is testing showing trending keyword data on the keyword planner tool. You can see from Arbab Usmani's screenshot on Twitter that Google added two columns; three month percent change and three month trend type to the chart. - Chrome Tests Side By Side Search & Journeys; Browser History With Search
Google's beta version of Chrome is testing two new search features; one is side by side search and the other is Journeys. Journeys is being tested in Chrome Canary on desktop and the side panel on the Chrome OS Dev channel. - Google Ads Bans High Fat Sugar Salt Food & Beverage Targeting Minors In UK & EU
Google Merchant Center posted a new policy that prohibits advertising and promoting High Fat Sugar Salt (HFSS) Food and Beverage (F&B) ads for minors in the United Kingdom and European Union. Again, this is only in the UK and EU and only when targeting minors. - Google Ads With Larger Sitelinks Block Design Also
A few weeks ago we reported that Google was testing a new layout and design for Sitelinks. The Sitelinks were larger and more block like designed. Well, Google is also testing this same design for Google Ads Sitelinks, which I guess makes sense. - LEGOs Hang Gliding At The Google Boulder Office
Here is a recent photo from the Google Boulder office showing tons of LEGO characters hang gliding over some plants. These LEGOs are tied to wooden looking mini hang glides which are held in the air
Other Great Search Threads:
- Favicon changes can take quite some time to be processed (since most sites don't change them regularly). I don't have a fixed schedule for them, but I'd give it a few months before w, John Mueller on Twitter
- ICYMI: The Local Opportunity Finder tool is now available in Spanish! ↓ ¡La herramienta Buscador de Oportunidades Locales ya está disponible en español!, Google Ads on Twitter
- Just because a domain name matches the query doesn't mean it's a bad result., John Mueller on Twitter
- Some Services Offline FB, What'sApp and Instagram, WebmasterWorld
- Starting today: Video action campaigns now extend to reach YouTube CTV viewers. And with the Conversion Lift beta, performance advertisers can measure the impact of these shoppable YouTube ads on driving sales, leads and more, AdsLiaison on Twitter
Search Engine Land Stories:
- Microsoft Advertising: ETA deprecation, auto-generated remarketing lists and Audience Network updates
- Killer paid search tactics that every marketer needs to know
- Winning search marketing teams attend SMX
- Comin’ out of my cage, and I’ve been doing just fine; Monday’s daily brief
Other Great Search Stories:
Analytics
- A Guide For Event-Driven Data Layers: Terms And Context (Post 1), Search Discovery
- Attribution Models, BowTied Opossum
- Google Analytics 4 For New Marketers, Seer Interactive
- Measure goals with Google Tag Manager & Google Analytics, Nebulab
Industry & Business
- Facebook outage causes Google 8.8.8.8 DNS to slow down, 9to5Google
- Top anti-Google investigator quits European Commission, POLITICO
Links & Content Marketing
- Avoid the Pitfalls of Competitive Content Research, Moz
- Use Internal Links to Get a Better Reception from Search Engines and Readers, Content Marketing Institute
Local & Maps
Mobile & Voice
- Android 12 review: it’s mostly about the looks, The Verge
- Happy birthday to Siri, the first and most frustrating voice assistant, AppleInsider
- Siri’s 10-year anniversary is a reminder of Apple’s wasted head start, The Verge
SEO
- 5 news SEO tips, WTF is SEO?
- Yoast SEO 17.3: Easier and more practical SEO workouts, Yoast
PPC
- 8 Recent (Important!) Google Ads Updates You Might Have Missed, WordStream
- A shoppable TV screen with YouTube, Google Blog
- The Fortune 100 Companies That Spend the Most On Paid Search, Semrush
Other Search
- Finding a niche in holistic living, Google Blog
- Google+ trends in aftermath of massive Facebook outage, 9to5Google
Feedback:
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