Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Google EAT Scores, Content Accuracy, Bing Content Submission API & Much More
Another busy week, I start it off with the monthly Google webmaster report. Google said there is no such thing as an EAT score. Google said you cannot rent experts or specialists to improve your EAT... - Bing Tests Content Submission API Removing Crawling Requirement
Bing announced a pilot, a really early test, for a content submission API. The content submission API takes it a step further than Bing's efforts to have you just submit URLs for crawling and indexing. Instead, this is you feeding Bing not just your URL but also all of its content, HTML, images, etc - so Bing does not need to crawl the page at all. - Google: We Do Not Have An EAT Score
Google's Gary Illyes cleared up one thing that SEOs have been possibly confused about for some time. There is not single score for EAT. There is not EAT score. EAT is not a real thing at Google. EAT is made up of many many algorithms, baby algorithms, that are made up of in the Google core algorithm. - Google: Some But Not All Algorithms May Trigger Spikes In Crawl Rates
Gary Illyes from Google said yesterday that some baby algorithms may trigger a spike in crawl rates. He said some, not all, of these algorithms may do that. Now, in 2016, John Mueller said algorithm updates do not trigger crawl rate spikes or changes. - New Term: Google Baby Algorithms
Gary Illyes from Google threw out a term, he made up, Google does not use it internally I think he said, called "baby algorithms." His point with the term is that when SEOs say EAT, there is no EAT algorithm. But rather there are many algorithms, call them baby algorithms, that look at many signals that may interpret parts of EAT. - Google: Content Accuracy Is A Ranking Factor
Gary Illyes from Google said on stage at PubCon that he would consider content accuracy a ranking factor. He said because of YMYL, he would consider the accuracy of content a ranking factor. This comes a month after Danny Sullivan from Google said Google cannot determine the accuracy of content. - Google Smocks In NYC Office
I guess some Googlers like to get dirty either painting or building things, because Google has several smocks hanging in one of its offices spaces in the NYC offices.
Other Great Search Forum Threads:
- It's pretty common that JavaScript on a page changes something with the page. If you're unsure about what's happening here, I'd recommend checking in with your developers, it's a, John Mueller on Twitter
- Policies like what? The web is pretty dynamic, you/we sometimes have to move quickly to keep up. Where we can & where we believe it helps if sites know about changes ahead of time, we d, John Mueller on Twitter
- I don't think this is new in any way, FWIW. Templated affiliate sites, web directories, online CD stores, FrontPage tutorials, Nokia ringtones, paper maps, pagerank-checkers. Thin, John Mueller on Twitter
- Ignore them, or make fun of them on Twitter., John Mueller on Twitter
- Opening Soon - Create or Wait?, Local Search Forum
Search Engine Land Stories:
- BrightEdge promises ‘self-driving SEO’ with new Autopilot offering
- Which service-area business types perform best in local search?
- Google showing mobile ‘search by photos’ option in selected local verticals
- The pros and cons of paid search automation
- Bing launches content submission pilot
Other Great Search Stories:
Analytics
- How To Find All Your Branded Keywords In Seconds (plus 9 ways to Optimize for them, Orbit Media Studios
- Less is More: Driving Performance by Simplifying Digital Experiences, Cardinal Path Blog
- Taking Action with Google Analytics 360 and Salesforce Integration, Blast
Industry & Business
- Google submits formal campus plan to San Jose, San Jose Spotlight
Links & Promotion Building
- Be a Picky Link Builder, The Upper Ranks
- What is a Backlink? How to Get More Backlinks, Ahrefs
Local & Maps
- Get your business holiday-ready with help from Google, Google Blog
- Google Maps is getting more detailed spoken walking directions, Engadget
- New Google Local Discovery: Search by Photos, Mike Blumenthal
- Voice guidance in Maps, built for people with impaired vision, Google Blog
- Waze Carpool puts Google back into the ride-hailing business, Quartz
Mobile & Voice
- Five tips to unwind with Android TV, Google Blog
- Google makes first official acknowledgement of 'Android 11', 9to5Google
- Over 20% of UK Households Have Smart Speakers while Germany Passes 10% and Ireland Approaches That Milestone, Voicebot
SEO
- Changing Careers for SEO; A Risky Payoff, Search Metrics
- Is JavaScript Affecting Your SEO? Know For Sure With Our Even-Better JavaScript Crawler, Botify
- Q&A with Gary IIlyes - Pubcon Vegas 2019, Marie Haynes Consulting
- Turbulence in the Travel Sector - UK Search Assessment, SISTRIX
- What Does It Mean to Have Good E-A-T?, Path Interactive
- Featured Snippets: What to Know & How to Target - Whiteboard Friday, Moz
- Is Google Blocking Your Site Due to Mixed Content?, Cognitive SEO
PPC
- 6 A/B Tests for PPC You Have to Try, Portent
- Google Ad Grants help a U.K. nonprofit save lives, Google Blog
Other Search
- AMP is joining the OpenJS Foundation incubation program, The AMP Blog
