Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Disavow Tool Hurts Too Many Sites
Google hasn't been a huge fan of folks using the disavow link tool but the tool remains because it may help some sites that simply have a lot of bad links pointing to it. Gary Illyes of Google said at PubCon that if it was up to him, he would do away... - Google: Only Invest In Link Audits If There Was Shady SEO
Google's Gary Illyes said you really only need to invest in a link audit if you had some shady SEO done on your site in the past. He said otherwise, if you are just looking for better rankings, there is no need for a link audit to be... - Google: Changing The Destination URL Of A Link Changes Relevance & Value Of That Link
It appears that Gary Illyes from Google said that if you have a link on a page and that link points to page A, but then you change that same link to point to page B - the value and relevance of that link changes... - Google Changed Nofollow Link Rule To Better Understand The Web
The reason Google changed the nofollow link from a directive to a hint is to give the search engine more flexibility to understand the web. Prior, Google was unable to look at those links at all, it was a directive. Now that it is a hint, Google can use those links... - Google Search Doesn't Recognize Authors But Rather Entities
Gary Illyes from Google was asked if Google search tracks or recognizes authors. He said for Google Search it is more about entities, not authors. But for Google News and Google Scholar... - GooglePlex Castellers
Here are castellers, a human built tower, at the GooglePlex, the Google headquarters in Mountain View, California. This was posted by Castellers de Vilafranca on Instagram. Pretty wild... - Programming Note: Offline For Sukkot
This is just a quick note that I will be offline for the Jewish holiday of Sukkot. All stories, social media posts, etc were all pre-written and scheduled to be posted. I'll be back with...
Other Great Search Forum Threads:
- If you're pairing amp to an existing page, then the content must be the same., John Mueller on Twitter
- Interesting. Competitors show up on a "people also search for" tab that shows on a brand knowledge panel on mobile. Is this new @mblumenthal @Suzzicks @rustybrick ? https://t.co/6HSY4qK2Ek, Joy Hawkins on Twitter
Search Engine Land Stories:
- How advertising rates vary by category on Amazon
- Are small errors like worldwide targeting draining your budget? This Google Ads script can help
Other Great Search Stories:
Analytics
- Google Data Studio - Usage of emojis as quick win for picture dimension, Mehdi Oudjida's analytics blog
Industry & Business
- Google defends contributions to climate change-denying think tanks, The Verge
- Google San Jose HQ plans expanded, CNBC
Links & Promotion Building
- Affiliate Link Building: How to Do It the Right Way, Search Engine Journal
Local & Maps
Mobile & Voice
SEO
- 3 Simple Ways to Use GSC to Boost Keyword Rankings, Seer Interactive
- The September 2019 Google Core Algorithm Update – Case studies, health and medical volatility, Discover impact, "baby algorithms", and the "kitchen sink", GSQI
PPC
- The new Google Shopping experience, Vertical Leap
- Council Post: How To Get The Most Out Of Your PPC Campaigns In 2019, Forbes
Note: This story was pre-written before the Sukkot holiday. I am currently offline for the holiday and unable to respond to comments on this site, social, media or other platforms.
