Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google: Huge Opportunity In Knowing JavaScript For Technical SEO
Google's John Mueller believes that there is a lot of opportunity for a technical SEO to learn JavaScript. He said that there is going to be a lot more JavaScript development over the next couple years than in the previous two decades and having that skillset as a technical SEO gives you a competitive advantage over other SEOs. - Google Again Tests Favicons In Search Results Snippets
Google is once again testing favicons in the search results snippets near the title of the result. We've seen Google test this last year, in 2013, in 2009 and other times. Here is a more recent screen shot from this year from Ric Rodriguez on Twitter. - Google: If It Is Not Documented, It Can Change Over Time
Here is some advice from Google's John Mueller on Reddit. He said, "my go to answer for these kind of questions is if it's not documented it could change over time." The question was on how Google treats 301 versus 308 redirects. - New Google My Business Clear Option For Attributes
Google My Business lets you add attributes to your local business listing but there is no quick way to remove or clear these attributes. That is until today, Google just added a new feature clear out some of the attributes on your business. - Google People Also Search In Local Search Results
It looks like Google also has the "people also search for" feature in the local search finder results as well. If you go to the local results and click on a result and then click back to the results, Google will show you the "people also search for" carousel under that snippet. - Google Ice Cream Brain Freeze Machine
Here is a photo of an ice cream machine at the Google Dublin office that aims to give Googlers brain freezes. The photo was taken by Henri Kuusk and posted on Instagram after experiencing a brain fre
Other Great Search Forum Threads:
- Facebook Rolls Out 3D Photos, WebmasterWorld
- Google pushing out the "more like this" feature to Android devices which shows related content and also competitors products. Such as on the sonesta travel pass rewards program your can see link to Marriott rewards program., David Iwanow on Twitter
- Really nice new hreflang validator: @HreflangChecker - has a very slick UI, spotting not only errors but also providing suggestions in hreflang implementation! Check it out: https://t.co/4zLbYOCalK Great work @taylordanrw and @s, Aleyda Solis on Twitter
- You can get pretty close, I think, especially if you can take into account eh peculiarities you know about on your sites, but I don't think it would be identical (maybe getting close enough is fine though!)… https://t.co/rDro, John Mueller on Twitter
- Now that Google+ has been shuttered, I should air my dirty laundry on how awful the project and exec team was. I'm still pissed about the bait and switch they pulled by telling me I'd be working on Chrome, then putting me on this god, Morgan on Twitter
Search Engine Land Stories:
- Do you still need a PPC tool with the new Google Ads?
- Native ad test in Google Discover feeds gets a new look
Other Great Search Stories:
Analytics
- Apple acquires music analytics startup Asaii, Axios
- Reaching the next level in Data Analytics, Online Behavior
Industry & Business
- Did Uber Steal Google’s Intellectual Property?, The New Yorker
Links & Promotion Building
- Top 12 Huge Link Building Mistakes & How to Avoid Them, Search Engine Journal
Local & Maps
Mobile & Voice
- Palm returns as an ‘ultra-mobile’ smartphone, TechCrunch
SEO
- 'People also search for' mini Organic listings, with some strange results, Brodie's Blog
- Announcing Full-Funnel Testing - testing SEO and CRO at the same time, Distilled
- Google's 20th Anniversary Updates - How They'll Affect SEO, RankRanger
- The Great Google/SEO Communications Conundrum, Search Engine Journal
- WooCommerce SEO Best Practices, Higher Visibility
PPC
- What Happened When We Paused PPC Brand Campaigns, PPC Hero
- Google Shopping Tab: Google in talks with Flipkart, Paytm, other companies to launch its ‘shopping’ tab in India, The Economic Times
- How Much Should I Spend: Aligning PPC Budgets to Goals, PPC Hero
- New Forecast Predicts Increase in Spend on Paid Search & Social Media Marketing, KoMarketing
Search Features
