Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads is testing expandable and collapsible carousel ads. Bing Search is also stealing from recipe bloggers and was called out for it. Google Ads will remove data older than 11 years. Google Ads announced new penalties for agencies, they are serious. Google Search is testing off-centered and angled design elements on mobile search.
Search Engine Roundtable Stories:
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Google Ads Tests Expandable & Collapsible Carousel Ads & Refinements
Google is testing a new search ad format that lets you expand and collapse the sponsored search ads. When you expand the ads, it then shows a carousel of search ads. Google is also testing search refinements under search ads. -
Bing Search Recipes Cheat Publishers?
The other day I wrote about a Google test named Quick view for recipes that gave the searcher no reason, whatsoever, to click over the the publishers site. But then I was notified that Bing has something just as bad and it is fully live, it is not a test. -
Google Ads To Release New Penalties For Agencies & Third Parties
Google is updated its Google Ads third-party policy to add new penalties for third parties, such as PPC agencies, "that enable significant or sustained policy violations." These new penalties include removal from programs, such as Google Partners, and account suspension. -
Google Ads To Remove Data Older Than 11 Years Ago
Google will be updating its Google Ads data retention policy on November 13, 2024 to only store data 11 years old or newer. Anything older than 11 years of data will be removed from Google's servers. Google says if you want to hold on to the old data, make sure to download it before November 13th. -
Google Search Tests Angled & Off-Centered Design Elements
Google is testing angled or off-centered design elements within the search results. The search box seems angled, the favicons seem twisted, the box elements throughout seem tilted - it just seems like an interesting test that should never see the day of light. -
Arab Googler Conference
Here is a video I found online of a recent event Google hosted at one of the offices named the 2024 Arab Googler Conference. The video shows there were speakers, presentations, food and gifts.
Other Great Search Threads:
- How many of your SEO recommendations get shipped?, Kevin_Indig on X
- Google immediately denies edits for UPS Store/PO Box style listings, Local Search Forum
- Thinking about why Google can't/doesn't want to disclose all Search Terms. Its like buying a product but never seeing it. Is it because of Privacy reasons (lack of data, cookie consent on Google. com) or because Google doesn't want, Thomas Eccel on X
- This is why, when we (eBay) met with Demand Media, where they proposed a content farm on one of our subdomains with rented content, we politely said no, ended the meeting, Dennis Goedegebuure on X
- Where does OpenAI go from here?, WebmasterWorld
Search Engine Land Stories:
- 5 things that led to an Google HCU recovery (and 3 that didn’t)
- AI SEO: How to be visible in Google AI Overviews, chatbots, LLMs
- Microsoft working on simplifying Bing
Other Great Search Stories:
Analytics
- Handy Chrome Extensions for Google Analytics, Practical Ecommerce
- How to use Microsoft Clarity for deeper website analytics, MarTech
Industry & Business
- Google Seeks Pause in Play Store Antitrust Ruling, Pymnts
- How to get a job at Google, according to the CEO, Fortune
- Why OpenAI Is at War With a Guy Named Guy, Bloomberg
Links & Content Marketing
- Adobe Introduces New Global Initiative Aimed at Helping 30 Million Next-Generation Learners Develop AI Literacy, Content Creation and Digital Marketing Skills by 2030, Adobe
- How Content Curation Helps Grow Your Social Presence, Shopify
- The 50 Best Bootstrapped Backlink Builders in 2024, Ahrefs
Local & Maps
- Android Automotive fully lands on motorcycles – with built-in Google Maps and flash touchscreen displays, TechRadar
- iOS 18: Use New Library and Notes Features in Apple Maps, MacRumors
Mobile & Voice
- Code references to new Apple Intelligence features appear as Apple prepares iOS 18.2 beta, 9to5Mac
- Google Lens vs. Apple Visual Intelligence: Has Google Already Won? - Video, CNET
- Google may be upgrading Assistant actions into Gemini-powered Extensions, Android Central
- Siri and Google Assistant pose threat to embedded voice assistants, Automotive News
SEO
- How SEO Can Capture Demand You Create Elsewhere, Ahrefs
- How to Secure SEO Budget from C-Level Executives, Codefixer
- Information Gain in SEO: What It is, Why It Matters & Everything Else You Need to Know, Digitaloft
- Yoast SEO: A Beginner’s Guide to the WordPress Plugin, Semrush
PPC
- A preview of the Ad Selection API arrives in Microsoft Edge, Microsoft Advertising
- How to safely use Broad Match keywords, PPC Hero
Search Features
Feedback:
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