Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google has launched a new design for the mobile search results, with site names and larger favicons and also a new Google Ad label - "Sponsored." Plus more news below - I am offline Monday and Tuesday, so this newsletter was pre-written and pre-scheduled.
Search Engine Roundtable Stories:
- Google Search Officially Rolls Out New Site Name & Favicon Design
Google is officially rolling out the new site name and favicon design, along with the new sponsored ad label, in the mobile search results. Yes, this is something Google has been testing and we saw this coming but now it is official and live in English, French, Japanese, and German regions. - Official: Google Ads Rolls Out Sponsored Label
For months we have been watching Google test a new ads label in search named "Sponsored" in bold black text. Well, now it is officially live in the Google mobile search results, the search company announced. - Google: There Is No Need To Use English URLs For Pages Not In English
Google's John Mueller said that there is no need to use English URLs when your pages are not in English. You can use the language of the page in your URLs, if you want. Or if you prefer, you can use English URLs - it does not matter too much he said. - Google Search Central Live Events Now Back In Person
Google has announced that it is kicking off its in-person SEO, creator, publisher, site owner, etc event named Google Search Central Live. The first in-person event will be in Singapore on November 24, 2022. - Google: Leave Alt Text Empty For Decorative Images & So Does W3C
Google's John Mueller said in the latest Search Off the Record podcast that you should leave decorative alt text on your images empty and blank. Oh, and John later said, the World Wide Web Consortium (W3C) also says you should do that. - Vlog #193: Greg Finn's Contributions To The Search Marketing Community
In part one, I do a lot of bantering with Greg Finn and talk about his history in the space and the growth of his agency, Cypress North. In part two we start to talk about his contributions to the industry, including writing at Search Engine Land and speaking... - Pixel 7 Cake
Here is a cake someone at the Google Japan office made for the launch of the Pixel Pro 7 and Pixel 7. Looks pretty crummy if you ask me. - Programming Note: Offline For Simchat Torah
I will be offline completely for the holiday of Simchas Torah on October 17th and October 18th, Monday and Tuesday. Any stories published here will be scheduled and written beforehand and not posted live...
Other Great Search Threads:
- If you dilute the same content into 5 pages, wouldn't the "value" be the same?, John Mueller on Twitter
- How can I know my search quality guidelines rating?, Reddit
- New to me - you can see auction insights on specific keywords. (Adds the keyword as a filter to your Auction Insights report), Greg on Twitter
- quick clarification on this email no stress, your YouTube payments account & monetization remain active!! we recently created separate YouTube payments accounts in AdSense & are now canceling inactive Adsense accounts fo, TeamYouTube on Twitter
- Can a one bulky page affects loading of other pages?, WebmasterWorld
- If these are URLs that you don't want to have indexed, and if you're not the one that linked to them, I'd just ignore them. Sites get lots of weird & broken links, that's fine.q, John Mueller on Twitter
Search Engine Land Stories:
- Google Ads to discontinue content targeting for YouTube conversion campaigns in 2023
- 4 advanced ways you’re not measuring SEO effectiveness – yet
Other Great Search Stories:
Analytics
- 12 GA4 Expectations You Need To Have As It Replaces Universal Analytics, Search Engine Journal
- All About Google Analytics 4 — Why Retailers Should Make the Move Sooner Rather Than Later, My Total Retail
Industry & Business
Links & Content Marketing
- A Day in the Life of a Content Marketing Manager, Search Engine Journal
- Your 2023 Planning Shouldn’t Be All About That Tech, Content Marketing Institute
Local & Maps
- Apple Maps Currently Experiencing Outage [Update: Fixed], MacRumors
- Offline maps for Apple Watch, 9to5Mac
Mobile & Voice
- Google Assistant now integrates better with Google Contacts, SamMobile
- Microsoft Spreads DALL-E Text-to-Image AI to New Designer and Image Creator Apps, Voicebot
- Nest Wifi Pro won’t have Google Assistant built-in, and I’m actually glad, Chrome Unboxed
SEO
- Botify and Semrush Combine SEO Offerings to Amplify Organic Search Insights and Performance for Enterprise Brands, Business Wire
- Can You Trust Someone To Write SEO Blogs For You?, Forbes
- WooCommerce SEO: The Definitive Guide for Your Online Store, Search Engine Journal
PPC
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti, MediaPost
- How to Build a Keyword Strategy [Free Template], Ahrefs
- Why is my Google AdSense account canceled? Surprise email explained, The Focus
Search Features
- Microsoft Rewards is now available in 230 countries, including India, The Windows Club
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.
