Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
IndexNow was announced by Microsoft and Yandex as an instant way to get your content indexed by search engines, well, right now with just Bing and Yandex. Google spoke about what it called "centerpiece annotations," the core of your content on the page. Google local tests purple heart labels for women-led businesses or should we call them women-owned businesses because Google dropped the "led" name from the attribute and replaced it with "owned." Google sent out a survey asking if you'd pay a monthly fee to drop the ads from Google Search. Frederic Dubut is leaving Microsoft Bing after 13 years with the company.
Search Engine Roundtable Stories:
- IndexNow - Ping Some Search Engines With URLs For Instant Indexing
Microsoft Bing and Yandex announced a new initiative named IndexNow that lets site owners ping IndexNow's protocol to achieve instant indexing with the participating search engines. The participating search engines right now are only Bing and Yandex; Google is not a part of it, nor are other search engines as of yet. - Google Survey Asks You If You Want Ad Free Search Results For Paid Subscription
Can you imagine Google offering a monthly fee for using Google Search? Can you even imagine an option to remove the search ads in exchange for a monthly fee? I cannot and I'd be shocked if Google would ever launch a subscription model for Google Search without ads. - Google Local Tests Purple Heart Label For Women Led Businesses
Google initially launched the "women-led" label in the local search results in 2018 with a women icon. Google seems to be testing replacing that icon with a purple heart. Saad AK and Colan Nielsen spotted this change and posted screen shots of it on Twitter. - Google Centerpiece Annotation: Primary Content Of Page & Site
Martin Splitt from Google explained the concept of centerpiece annotation, a term used in Google to define the primary content of a page or site. Martin said they are able to understand that a page's primary topic is on A and the rest of the content on that page might not be the primary. So Google will weigh the content differently based on that, Martin said. - Google My Business Attributes Replaced Led With Owned
Previously Google My Business had labeled the business attributes for women owned businesses as "women-led" and veteran owned businesses and "veteran-led." Google now put them all in sync by labeling them as as "owned." So now we have them as Black-owned, Latino-owned, veteran-owned and women-owned. - Frederic Dubut Leaves Microsoft After 8 Years Working On Bing
Frederic Dubut, the PM Lead for the Microsoft Bing Core Ranking team, has announced that after 13 years with Microsoft and over 8 years with the Bing team, he is leaving the company. He said "earlier this month, I closed the chapter on 13+ years at Microsoft." - Google Dublin Sky Bridge - Nice Shot
We've posted numerous photos of the Google Dublin sky bridge before, inside and out, but here is one that caught my eye from Owen Brennan on Instagram. Thought you'd like it to, so I am posting a low
Other Great Search Threads:
- Local Serice Ads Map! Look at the bottom of your profile. You May have one. https://t.co/uGu5u09UdG, Ben Fisher on Twitter
- I doubt it - those numbers are relatively small., John Mueller on Twitter
- Apparently, Google's filter on profanity in reviews doesn't apply to profile names. https://t.co/JFq2PUjRlp, Joy Hawkins on Twitter
- Bing explore Video preview in SERP CC: @rustybrick https://t.co/pO1AtobpU9, Punit on Twitter
- I'd just ignore them, John Mueller on Twitter
- Sold my site, anything I can do with my AdSense account?, WebmasterWorld
Search Engine Land Stories:
- Clarity in an uncertain future: Cookies, privacy, and marketing roadblocks
- Microsoft Advertising’s Health insurance ads are here in time for open enrollment
- IndexNow – new initiative by Microsoft and Yandex to push content to search engines
- How infinite scroll will affect your ad metrics; Monday’s daily brief
Other Great Search Stories:
Analytics
- How to successfully transition to GA4, Cardinal Path
- Google Analytics down or not working for many, Piunika Web
Industry & Business
- Alphabet CEO Sundar Pichai calls for federal tech regulation, investments in cybersecurity, TechCrunch
- Google CEO Sundar Pichai says offices are filling back up, CNBC
- Google faces a fine of up to 20% of Russian revenue this month, Reuters
- WSJ Tech Live Conference Features Interviews With Alphabet CEO Sundar Pichai, CEOs of ViacomCBS and Reddit, Wall Street Journal
- YouTube Sued Over Animal Abuse Videos, Accused of Not Enforcing Ban, New York Times
Links & Content Marketing
- 10 copywriting tips - from experts to experts, Yoast
- How To Build Your Content Marketing Team From Scratch, Forbes
- Inside Mailchimp’s push to bring AI to content marketing, TechTalks
Local & Maps
- Ask a Googler: Ian, Local Guides Connect
- Apple rolls out improved Apple Maps for Australia, AppleInsider
Mobile & Voice
- Google Assistant commands on Wear OS have been broken, 9to5Google
- Google Assistant is tired of being cursed out, asks politely to be treated better, Chrome Unboxed
SEO
- 5 principles of an ideal SEO team structure, Kevin Indig
- Edge SEO and SEO testing on the edge, Search Pilot
- How to Use GPT-3 in Technical SEO to Boost Your Ranking, OnCrawl
- What is topical authority and how do I get it?, WTF is SEO?
- How to avoid Google penalties, SEOprofiler Blog
- Yoast SEO 17.4: Performance, web stories and News SEO, Yoast
PPC
- 8 Types of Google Ads Extensions For Higher CTR, PPC Hero
- Forecast Monthly PPC Spend on Google Ads with This Free Tool, Go Inflow
- Help for health insurance advertisers, Microsoft Advertising
Feedback:
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