Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
X/Twitter has blocked Bing from crawling via its robots.txt file. Google's rich results test can now validate paywalled content structured data. Google SGE can consume paywalled content but we describe how to block it with new Google documentation. Google stopped showing event rich results under snippets. Google is testing "Shop all deals" banners in the search results.
Search Engine Roundtable Stories:
- Twitter (X) Now Is Blocking Bing Search
X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file a directive to disallow Bingbot from crawling the content on its platform. - Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote, "SGE overviews may include links to paywalled content as a way for people to discover those pages." - New Google Rich Result Test Paywalled Content Structured Data Check
Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing the paywalled content structured data properly and if Google Search understands that URL has paywalled content or not. - Google Search Stop Showing Even Rich Results - Bug?
Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet. - Google Places 'Shop All Deals' Banner In The Search Results
Google is testing placing what looks like a banner ad in its own search results. It says "Shop all deals" and takes you to a query for "shop deals" but not with the original query you entered. - Google 25th Birthday Shirt
A few weeks ago Google celebrated its 25th birthday. We covered some photos from the special day but here is a t-shirt that says 25 in Google colors. A Google 25th birthday t-shirt.
Other Great Search Threads:
- Just found this document from the Google Anti-trust trial. It is from January of 2018 and then attached emails extend to September of 2019. This is RIGHT WHEN THEY MADE ALL OF THE RECENT CRAZY CHANGES and right when their, Anthony Higman on X
- Google #sge now comes worth three images, before saw one feature image, Khushal Bherwani on X
- I'm not seeing this in the top news results for those queries. It would also be unusual for one site to have so many listing for a query. Are these site: screenshots? site: would just show matches from a site a, Google SearchLiaison on X
- This week we’ve introduced calculated metrics in Google Analytics 4 and we’ve provided an update on rule-based attribution models going away. Check them outt, Google Analytics on X
- Woah… Notification runs away from the mouse pointer. Looking into it., Mikhail Parakhin on X
- I don’t believe we limited anything, no., Mikhail Parakhin on X
Search Engine Land Stories:
- YouTube launches new feature to enhance product ad targeting
- Google Rich Results Test now supports paywalled content
- 5 SEO mistakes sacrificing quantity and quality (and how to fix them)
- Google updates Favicon search documentation
- 10 questions to ask before you create a Google Ads account
Other Great Search Stories:
Industry & Business
- Google Antitrust Trial: Five Key Moments as Government Concludes Its Case, Wall Street Journal
- Google cuts dozens of jobs in news division, CNBC
- Google Defends Data Scraping Practices, Citing Vital Role in AI Development, Bill Hartzer
- Google executive defends search quality in US antitrust trial, Reuters
- In Antitrust Trial, Google Argues That Smart Employees Explain Its Success, New York Times
- 5 things we announced at Google for India 2023, Google Blog
- Google and Other Alphabet Units Laid Off Staff as Industry Resumes Cost Cuts, The Information
- Permits granted for Google to renovate Thompson Center, WGN-TV
Links & Content Marketing
- 5 Winning Ways To Personalize Content With B2B Influencer Marketing, Online Marketing Blog
- B2B Content Marketing Trends Research, Content Marketing Institute
- How To Craft a Business Case for Generative AI in Marketing, iPullRank
Local & Maps
- Amazon, Booking.com, Expedia Group, Glassdoor, Tripadvisor, and Trustpilot Launch First Global Coalition for Trusted Reviews, Amazon
- Local Falcon's AI, 15 New LSA Categories, It's All Good, Near Media
- Google Maps partners with India’s ONDC to add metro ticket booking, TechCrunch
Mobile & Voice
- iPhone US market share sees small jump as Android dominates, AppleInsider
- The Vision for Mixed Reality: Now vs The Future!, Marques Brownlee On YouTube
SEO
- How does Google see my content?, Google Search Central YouTube
- New Vehicle Listing Structured Data on Google, Schema App Solutions
- The Influencer-SEO Connection: Leveraging Social Experience in the SERPs, Amsive
- What Is Branded Search? (And How to Optimize Your Site for It), Semrush
- What's the real deal with keyword cannibalization, SERP's Up SEO Podcast
- Mastering SEO Audits: Unlocking Insights with the Screaming Frog SEO Spider, Screaming Frog
- UK IndexWatch Q3 2023: Search Visibility Wins & Losses, SISTRIX
PPC
- Google-hosted malvertising leads to fake Keepass site that looks genuine, Ars Technica
- Malicious Notepad++ Google ads evade detection for months, Bleeping Computer
Search Features
- 3 ways merchants can use AI to improve online shopping, Google Blog
- 5 improvements to Chrome’s address bar, Google Blog
Other Search
- Answer: How might we best use LLMs for online medical research?, SearchReSearch
- What (Not Who) Can Reason Better - Ernie, Bard Or Bing?, MediaPost
- As Google pushes deeper into AI, publishers see fresh challenges, Reuters
- ‘AI Godfather’ Yoshua Bengio: We need a humanity defense organization, Bulletin of the Atomic Scientists
- YouTube Working on AI Tool That Lets Creators Sing Using Musicians' Voices, Bloomberg
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