Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Vlog #21: Eric Enge On Founding Stone Temple Consulting & Selling It To Perficient Digital
I went up to Eric Enge's (@stonetemple) office in Boston to talk to the former US Search Personality of the Year, and prolific writer, author, research and speaker in our industry... - Google Rolls Out Key Moments "In This Video" Timelines
Several weeks ago we saw Google testing "in this video" timelines, which they announced later as "key moments" in video. Well, Google may now be rolling it out for more videos than just a test group. - Google Ads Responsive Search Ads Officially Live
After over a year of testing and being in beta, Google has announced that the responsive search ads are now available to all advertisers to try out. Responsive search ads will automatically test different combinations and learn which combinations perform best of your ad headlines and descriptions and put the best together for you, automatically. - A Redesigned Microsoft Advertising
Microsoft announced this morning that it has redesigned the Microsoft Advertising (formerly Bing ads, formerly adCenter) interface. Microsoft said it released a "series of changes to modernize the look, feel, and functionality of our product." - Google: Noindex & 404s Go At Same Speed
Google's John Mueller asked if a 404 page was noindexed, would that make it drop out of the Google index. John Mueller said no, he said "No. If we crawl and see a 404 or a noindex, it's all the same." - Google: Auto-Translating Content Won't Lead To Google Manual Action But...
Google's John Mueller said on Twitter that if you automatically translate your content from one language to another, using automated translation services, it likely will not lead to a Google penalty or manual action. He did add that the content might not come out great after you translate it and thus not rank well. - Google Safety Vests
It looks like some folks at the Google European offices went out to pick up trash off the street. They even spent money making these custom Google branded safety vests to do it.
Other Great Search Forum Threads:
- Find a topic that fascinates your audience, where you're an expert, and where there's not that much competition, then write the absolute best article on that topic. No need to count words or keywords. Use hea, John Mueller on Twitter
- Found a pretty cool snippet today I think.. @rustybrick is this a new thing? https://t.co/h1l4FDgWSa", Brett Levreau on Twitter
- On screen, together for the first time! In the upcoming special edition of #AskGoogleWebmasters you'll see @johnmu and @g33konaut answer questions on a given topic. The first special edition episode is coming soon t, Google Webmasters on Twitter
- Yes, it can be hard for us when publications have more than one date on a page (look at the sidebar content). That's why we advise against it https://t.co/NKpKIfLunB -- but will pass it, Danny Sullivan on Twitter
- Chrome 78 is starting to roll out now! @petele explains the CSS Properties and Values API, updates to the service worker update cycle, and shares 2 new origin trials in the latest New in Chrome post https://t.co/o2Zgg8U, Chrome Developers on Twitter
Search Engine Land Stories:
- Microsoft Advertising unveils interface redesign
- SMX Overtime: Rise of the PPC geek
- Screaming Frog releases SEO Spider version 12.0
- ‘Burnout is real’: Why successful agencies prioritize time management skills
- The benefits of using SEO software
- Google begins testing Duplex internationally
- Capture leads with Google Ads latest ad extension test
- Pro Tip: 3 common mistakes SEOs make when disavowing links
- Google Ads now showing cart metrics for Shopping campaigns
- Your inside look at SMX East
- Connect to remote hosts with secure shell
Other Great Search Stories:
Analytics
- 25 Examples of Google Analytics Segments That Enable Deeper Analysis, Databox Blog
- 4 Types of Goals in Google Analytics That Are Critical to Your Business, Monster Insights
- Attribution Across the Customer Journey, The Coloring In Department
- How Is Artificial Intelligence Used in Analytics?, Marketing All Institute
- Marketing Analytics is NOT an Oxymoron, LinkedIn
- What is Google Optimize?, Jainish Shah Blog
Industry & Business
- Google’s attempt to shut down a unionization meeting just riled up its employees., Vox
- C’mon Google, do a Pixel cereal box giveaway for real, The Verge
- Computing takes a quantum leap forward, Google Blog
Links & Promotion Building
- Google's John Mueller On Link Velocity and Penalties, Search Engine Journal
- The value of nofollow links is changing: where do they fit into SEO?, Econsultancy
Local & Maps
- Google's new emulator makes Android Automotive development easier, Engadget
- Google Maps is starting to look like Waze. Which nav app is better?, USA Today
Mobile & Voice
- Alexa Plays Ball With World Series Features, Voicebot
- SR Labs Demonstrates Phishing and Eavesdropping Attacks on Amazon Echo and Google Home, Leads to Google Action Review and Widespread Outage - Update, Voicebot
SEO
- 5 Things You Should Know About "People Also Ask" & How to Take Advantage, Moz
- “Where Do I Start?” Just Got Easier. Introducing ActionBoard — Your Prioritized SEO To-Do List., Botify
- Google Webmaster Hangout Notes: October 18th 2019, DeepCrawl
- How In-House SEO's Can Utilize Massive Data Sets, Authority Labs
- Is SEO Worth It? 11 Common Concerns on the Value of SEO, Pure Visibility
- Screaming Frog SEO Spider Update – Version 12.0, Screaming Frog
- Desktop & Mobile Featured Snippets: Are They In Sync?, RankRanger
PPC
- How to improve your Microsoft Shopping Campaigns, Microsoft Advertising
- Merkle Q3 2019 Digital Marketing Report Released, Merkle
- The 6 Most Effective Ecommerce Discounts to Promote with PPC, WordStream
- Upgrade your banner ads with new adaptive anchor banners, Google Blog
- Use this story-telling device to enhance PPC reporting, PPC Hero
- YouTube For Action Lead Forms: Early PPC Results, PPC Hero
Search Features
- Google News has the Champions League all season long, Google Blog
- Google's celebrity Q&A app Cameo comes to Android, Engadget
Other Search
- Video Architecture Search, Google Open Source Blog
- Google launches Chrome 78 with forced dark mode and password checker, Engadget
