Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said cumulative layout shift issues would not result in a drop in Google search rankings. Google Search Console has a hostload exceeded issues for the request indexing feature in the URL Inspection tool. Google Ads API version 15 is now out. Google is testing a "do more with search" feature and also a "by the numbers" tag in the search results. Google AdSense has new vignettes ads frequency controls. Also, posted another video with Chris Long on e-commerce SEO.
Search Engine Roundtable Stories:
- Google: Cumulative Layout Shift Not The Reason For Sudden Ranking Drops
Google's John Mueller said that an issue with Cumulative Layout Shift scores would not be a reason why your website suddenly and significantly drops in the Google search results rankings. - Google Search Console Failed: Hostload Exceeded Error
Since late last week there has been a spike in Google Search Console's URL Inspection Tool showing a "failed: hostload exceeded" error. Google's John Mueller said on Friday they are investigating but on Sunday, John said it was related to spamming the tool causing these errors. He said normal indexing is working fine, just this method I guess is a bit overloaded. - Google Ads API Version 15 Now Available
Google has released version 15 of the Google Ads API last week but I did not notice until over the weekend. The big updates include but are not limited to new recommendation types, updates to Performance Max, new lookalike segments and improved offline conversion upload diagnostics, plus so much more. - Google "Do More With Search" Feature
Google seems to be testing a new search feature to encourage more searches from its user base. There is this new "Do more with search" box that shows other searches the user can search for. - Google News For Context "By The Numbers" Tag
Google Search is testing a "by the numbers" tag or label in the Google News / Top Stories "For Context" section. I guess Google adds this tag if it thinks the story has a "by the numbers" section in its content? - Google AdSense Vignettes Ads New Frequency Controls
Google AdSense this morning rolled out frequency controls for vignette ads format in Auto ads. These frequency controls let AdSense publishers decide how often vignettes are shown to their users. - Vlog #246: Chris Long on E-Commerce SEO
In part one, we learned about Chris Long and his experience working with Bill Slawski. Then, in part two, we spoke about helping people with SEO on LinkedIn and using Facebook for a career change. Then, in part three, we spoke about SEO strategy and SEO testing... - Pulse Drummers At Google
Here is a photo of a musical performance company named Pulse Drummers at the Google office. Pulse Drummers are an Irish drum troupe, they explain. I guess they played at Google's Dublin office.
Other Great Search Threads:
- The one thing I'd watch out for is that you have one clear page for the content. If someone searches for something in that content block, which page should they land on? Make it obvious., John Mueller on Mastodon
- We updated it significantly earlier, it became more popular = slower, we rebalanced capacity in the last couple of weeks. No major changes, though., Mikhail Parakhin on X
- Google's SGE in India introduces new local and visual capabilities, including bringing video and images to SGE answers, incorporating user reviews for local, and more. Also, Google is launching a more visual feed of products to explore i, Glenn Gabe on X
- Just in general, if you're going to significantly change any page that's very visible in search, I would expect that you'd see changes in how that page is visible in search. More specifically, if you're removing the content that the page is usually found , John Mueller on Mastodon
Search Engine Land Stories:
- The latest jobs in search marketing
- SEO outcomes vs. SEO outputs: Understanding the difference
- X is launching two new tiers of Premium subscription
- Google search antitrust trial updates: Everything you need to know (so far)
- Exploring programmatic SEO: Real-world examples and insights
Other Great Search Stories:
Analytics
Industry & Business
- Google, Meta Pull Out of Web Summit After Israel Controversy, Bloomberg
- Google’s postpandemic ‘reckoning’, The Verge
- Google Must Pay Female Executive $1 Million for Gender Bias, Bloomberg
- Japan Investigates Google Over Alleged Antitrust Violations, Bloomberg
- Microsoft CEO Talks AI, Activision Blizzard Deal, Regrets, More, Business Insider
Links & Content Marketing
Local & Maps
- Google Maps and 3D experiments, FlowingData
- Plug-in Search, Local Merch Returns, Privacy Paradox, Near Media
- Apple Gives More Google Maps Users a Reason to Abandon the App, AutoEvolution
- What is Local SEO? The Ultimate Guide, by SEOs for SEOs, SEOTesting
Mobile & Voice
- HomePod's new features in update 17, AppleInsider
- Apple HomePods get third-party YouTube Music support, The Verge
- Apple Vision Pro employee training event set for early 2024, AppleInsider
- Apple's generative AI efforts could add more AI to iOS in 2024, AppleInsider
- What Is Apple Doing in AI? Revamping Siri, Search, Apple Music and other Apps, Bloomberg
SEO
- Duda Launches Industry-Leading AI-Powered SEO Assistant, Duda
- Are Accelerated Mobile Pages (AMP) Good for SEO in 2023, Sterling Sky Inc
- Help Marie Haynes study the October 2023 core update, Marie Haynes
- Google Core Update, Spam Update October 2023, SISTRIX
- How Google's SGE Snapshots Change Top Black Friday SERPs, Aleyda Solis
- Few words on seasonality in SEO, Natalia Witczyk
- Schema Markup - The Ultimate Guide, SEOTesting
- How to Avoid Search Over-Optimization, Ahrefs
- How to do PPC Keyword Research for Profitable CPC Campaigns, Semrush
PPC
- Ultimate Guide to Dominating Black Friday PPC in 2019, words
- Updates to Customer Match, Conversions, and Store Sales Uploads, Google Ads Developer Blog
Search Features
- Is Google Search better than the rest? And is that fair?, The Sydney Morning Herald
Other Search
- Large Language Models Can Accurately Predict Searcher Preferences, Microsoft Research
- While tech companies play with OpenAI’s API, this startup believes small, in-house AI models will win, TechCrunch
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