Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now testing stuffing ads in between the organic free search results. Google may be pushing out another Google ranking update, a tremor? Google explained signs of when you're writing unhelpful content. Google Search now supports syntax graph merge. Google and Microsoft announced earnings showing ad revenue is now increasing again.
Search Engine Roundtable Stories:
- Google Search Algorithm Ranking Update October 25 (Unconfirmed)
I am seeing signs of another possible Google Search ranking algorithm update today that kicked off last night into today (October 24 and October 25). This is an unconfirmed update, Google has not announced any official update yet but maybe this is the first set of tremors post the completion of the Google October 2023 core update and spam update? - Google Provides Signs That You're Writing Unhelpful Content
Google's Search Liaison, Danny Sullivan, has provided examples of unhelpful content types. He also provided examples of strategies writers may use to write unhelpful content. As a reminder, the general line of what is unhelpful content to Google is when you write to have that content rank well in search and not for your end users. - Confirmed: Google Tests Ads Mixed Within Free Search Results
Google is testing showing ads within the organic (free) search results. Generally, Google would show the ads at the top of each page set, even within the continuous scroll interface. But now Google has confirmed it is experimenting with showing these ads in additional spots within the search results listings. - New: Google Search Supports Syntax Graph Merge
Google Search as of last week now supports syntax graph merge. This allows you to use two different forms of structured data, such as JSON-LD and Microdata, on the same page, and Google will support both. - Google Ad Revenue Up 9.5% & Bing Ads Revenue Up 10%
Both Google Ads and Microsoft Advertising revenue were up big this past quarter, both up about 10%. Comparing it to last quarter, Google was only up 3% and Microsoft was up 8%. The previous quarters before that were much worse. So it seems like things are looking up on the ad revenue side. - Google Black Sofas Home Room
There is something about this room at the Google office, the GooglePlex, that reminds me of Google Home devices. All those sofas and the fabric reminds me of it. Is this a Google home speaker room?
Other Great Search Threads:
- Another quick rant: People have been asking me since the early days of E-E-A-T if they can hide author names, use "By Staff" instead of individual authors, etc. The answer has always been "sure, you can technically do that," but I, Lily Ray on X
- Bard + Gmail just got better, Jack Krawczyk on X
- G with new test for short videos section these are in carousal mode Its new before we saw this in grid, Khushal Bherwani on X
- So, I've been sharing about Google News Showcase showing up in my Discover feed here in the US recently, and now I'm seeing the full menu in Google News (where I can view each participating publisher, follow them, etc.) Try it out he, Glenn Gabe on X
- We’ve introduced a new recommendation to download the Google Analytics directly in the UI. Learn how you can stay in touch with your business performance when you’re on the go! → https://t.co/vrb0dwRmkq https://t.co/Jgx3k, Google Analytics on X
- I'd check with the Inspect URL tool. In general, when we show users a video thumbnail, we want to be sure that they'll see it prominently - otherwise it's better to show as a normal web result., John Mueller on X
- Yesterday, I attended Google Search Central Live in Zürich. 7 talks - 7 take-aways. 1. Google Shopping: "Two third of user don’t buy from Merchants they don’t know." Matthias Wiesmann, Google, Corina Burri on X
Search Engine Land Stories:
- Microsoft Search and News Advertising revenue up 10% in Q3
- Google search revenue rises 11%, solid increase in total ad revenue
- Google testing ads between organic results?
- Survey: Marketers reducing ad platform investments
- Google investigating Display & Video 360 issue
- Google rich results for events removed from search snippets
- Study: Blogs appear most often in top Google positions
- TikTok is piloting 15-minute video upload limits for select users
- 3 steps to mastering the right indicators for lasting SEO results
- How SEOs can successfully collaborate with web developers
- Yelp unveils enhanced ad targeting capabilities
- How to lead, mentor and motivate your SEO team
- AI-powered content marketing: A startup’s guide to success
Other Great Search Stories:
Analytics
Industry & Business
- Google AI ‘Eavesdropped’ on Customer Service Calls, Lawsuit Says, Bloomberg
- Wall Street wants to know how Google's going to profit from AI, CNBC
Links & Content Marketing
- 5 Trust Busters Ruining Your B2B Marketing Content, Forbes
- How to Create a Niche Content Strategy, MarketingProfs
- How to Create Pillar Content Google Will Love, Content Marketing Institute
Local & Maps
- 5 Types of Holiday Local Business Content You Should Promote, Moz
- How to easily print directions from Google Maps, Android Police
- Local SEO Keyword Research Doggie Door: How and Why to Search Google Maps Reviews by Keyword, Local Visibility System
Mobile & Voice
- Apple to Redesign TV App in Step Toward Simplifying Video Offerings, Bloomberg
- Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake, The Verge
- How to use Shortcuts in iOS 17, AppleInsider
- Pixel’s Google Assistant can now “Ask if urgent” when your contacts call you, PhoneArena
SEO
- SEO for SGE, Practical Ecommerce
- Top 11 SEO Digests You'll Want in Your Inbox, Link Assistant
- Visualise Homepage Variants, Majestic
- Why you should use your focus keyphrase in your introduction, Yoast
- 8 Tips for Writing an Effective Meta Description, Koozai
PPC
- Ecommerce Keyword Research: A Practical Guide, Semrush
- Google is actively looking to insert different types of ads in its generative AI search, TechCrunch
Search Features
- Google bringing price comparisons to vacation rental searches, PhocusWire
- Google SafeSearch: Creating a Safer Online Environment, Google Search Central YouTube
- You can use ChatGPT-powered Bing Chat AI to solve security captcha puzzles, Windows Latest
- Bard update adds better email summarization and image sharing, 9t
Other Search
- Microsoft now thirstily injects a poll when you download Google Chrome, The Verge
- ChatGPT Creator Sam Altman Raises AI Anxiety With Latest Prediction Involving 'Very Strange Outcomes', Benzinga
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