Daily Search Forum Recap: October 25, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google said it does not use ARIA for SEO or ranking purposes. Google said AI is not going away, so don't be left behind. Google Discover seems to be getting new icons. Google Search has these top recipe guides. Google is testing other people search box. Plus, I have my video scheduled to be posted today. And again, I am offline today, this was pre-written and scheduled.

Search Engine Roundtable Stories:

• Does Google Search Use ARIA? Likely Not.
  Google Search likely does not use ARIA Accessible Rich Internet Applications, for ranking or even indexing purposes, according to both John Mueller and Martin Splitt at Google.
• Google: AI Is Not Going Away, So Don't Be Left Behind
  Google's John Mueller posted his thoughts on AI, which were two fold. (1) AI is not going away, so he doesn't recommend you take a stance against AI and (2) he isn't a fan of all the hype around AI, because it is making many feel insecure about their future.
• Video: Google Ranking Movement, Sitelinks Search Box Going Away, Gen-AI In Bing & Google, Ad News & More
  This week, we had more Google search ranking volatility to report on - surprise, surprise. Google is deprecating its Sitelinks Search Box next month. Google may have penalized Fortune Recommends over site reputation abuse. Google is showing generative AI throughout the search results...
• Google Discover Design Update & New Icons
  Google Discover is rolling out some small design updates to its interfaces. It has these new colored icons that communicate the action and Google is also showing other articles shown in a carousel.
• Google Search Top Recipe Guides List
  Google is showing a section named "top recipe guides" that can be expanded or collapsed in Google Search. It shows a "Lists of options from the web" in this expanded section.
• Google Other People Search Box
  Google is testing another variation of the people also ask box, this one is titled "other people search." I am not sure if there is any functional or technical difference between this box and the other variations outside of the title.
• NYC Google Salad Bar Top View
  Here is a top down view of a salad bar at the Google offices in New York City. You can see the Google chef making up a custom salad for a Googler.
• Programming Note: Offline For Simchat Torah On Thursday & Friday
  This is a programming note that Thursday and Friday are Simchat Torah and I will be offline the next two days. I will be offline on Thursday and Friday, October 24th and October 25th.

Other Great Search Threads:

• For those of you who have consistently seen AI Overviews on Google for months, do you find yourself clicking on organic results:, Lily Ray on X
• AMP Subdomain Still Crawled After 301 Redirects – Should I Use 410 to Save Crawl Budget?, Reddit
• Most users go to the Bing Image Creator homepage to create images with DALL·E 3 but there’s another quick and easy way: simply type your prompt describing the image you’d like directly into the Bing search box and watch the tex, Jordi Ribas on X

Search Engine Land Stories:

• How to develop PPC testing strategies
• How to deal with SEO emergencies
• The age of personalization: How to prepare when nobody’s prepared
• Meta quietly adds ‘automatic adjustments’ to ad accounts, raising concerns

Other Great Search Stories:

Analytics

• BigQuery export supports additional traffic source fields, Google AdSense Help

Industry & Business

• Microsoft and OpenAI are giving news outlets $10 million to use AI tools, The Verge
• OpenAI Hires Aaron Chatterji to Be Its Chief Economist, New York Times
• OpenAI, Microsoft fund $10M Lenfest Institute AI local news project, Axios

Links & Content Marketing

• B2B E-Commerce: How To Plan Content To Support Digital Sales, Content Marketing Institute
• Retail Content Marketing Strategy: 5 Steps To Grow Your Audience (2024), Shopify

Local & Maps

• 10 local restaurant SEO tips to boost restaurant revenue, Fast Casual
• Farewell to Foursquare's app, TechCrunch

Mobile & Voice

• Apple quietly releases second visionOS 2.1 RC to developers, AppleInsider
• Apple seeds release candidate for watchOS 11.1, AppleInsider
• Craig Federighi says Siri won't become sentient, but it'll get better, AppleInsider
• Google Translate could bring all your favorite features to Instant Translate, Android Central
• Apple Intelligence Isn’t Very Smart Yet—and Apple’s OK With That, Wall Street Journal

SEO

• Data Modeling for SEO: A Step-by-Step Guide, Sitebulb
• How to Build Higher Quality Content Using E-E-A-T, Blue Array SEO
• iGaming Marketing Horror Stories, Dan Taylor

PPC

• Google AdWords Tips for Low Search Volume, Hop Skip Media
• October 2024 update to Display & Video 360 API, Google Ads Developer Blog
• Simplified Video Experiments for Creative Impact, PPC News Feed
• 6 Rule Engine Strategies: How Optmyzr Customers Bypass Google Ads Limitations, Optmyzr
• Everything You Need To Know About Quality Score, Jyll Saskin Gales
• Unauthorized Changes in Google Ads Accounts Raise Concerns, PPC News Feed

Feedback:

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Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.