Daily Search Forum Recap: October 26, 2021

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

The Google Search Console search analytics API now gives you Google Discover and Google News performance data and also supports Regex controls. Google said the allegations over throttling non-AMP pages and the other allegations from Attorney General Paxton are baseless and misleading. Google said using author as the author name is not a great idea. Google confirmed that titles in SVG images do not cause any issues with web search. Google Ads no longer require deep links for app campaigns.

Search Engine Roundtable Stories:

• Google Search Console API Gains Discover & Google News Data With Regex Support
  Google added to the Search Console Search Analytics API Discover and Google News data that it added to the web interface earlier this year. Google also added support for Regex with the query and page dimensions.
• Google Says Non-AMP Page Throttling & Other AG Paxton's Claims Baseless
  First, please go read Google throttled non-AMP page speeds, created format to hamper header bidding, antitrust complaint claims story on Search Engine Land. In short, the claims from Attorney General Paxton said that Google throttled non-AMP pages and used various techniques to promote its own ad business and much more.
• Google: Using Admin Or Author For Author Name On Articles
  Google's John Mueller was asked if using "admin" or "author" for the author name on articles would be okay for some web sites. The answer was not 100% clear, but he suggested for YMYL categories of sites, it's best to stay away from generic author names like that. But even for other sites, it might be best to leave the author name blank as compared to using "admin" as the author name.
• Google Ads App Campaigns Don't Require Deep Linking
  Google has announced that your app campaigns within Google Ads no longer require manual deep linking. You can now select the option to direct users to the app homepage even if your app does not have deep links implemented.
• Google: We Won't Confuse Titles In SVG Images With Page Titles
  The other day I asked John Mueller on Twitter to confirm that Google can handle and not confuse the titles in the SVG images with the page title. Turns out, John answered this question back in May saying that titles in SVG images are not something to worry about, that Google can handle it.
• Google Tiki Bar
  Here is an older photo, from 2018, from the Google London office of a Tiki bar in the office. This must have been from some sort of Google party. I don't have more context but this guy seems to be e

Other Great Search Threads:

• Common misconception re: quality -> Via @johnmu For evaluating quality, it's NOT just about text. It's the quality of the site overall, including layout, how things are presented on the page, user experience, etc. We don't ign, Glenn Gabe on Twitter
• GSC Discover API works for me cc @danielwaisberg @googlesearchc for those interested it's a simple script based on this: https://t.co/QWeMqaSrgz I ❤️ JS @g33konaut https://t.co/6lPVLWnBtu, Valentin Pletzer on Twitter
• Internal Links - What, Why, When, Where and How ::: 🚨 As Internal Links (ILs) are back in fashion (again), I thought I'd do a thread (2 actually!) I'll cover explanations here, then SEO, Lyndon NA (Darth Autocrat) on Twitter
• Usually this means the signals aren't clear or inconsistent (eg, link to one page, mention the other as rel-canonical). https://t.co/FO86QS8m2i has more on parts that go into canonicalization. Make sure everythi, John Mueller on Twitter
• From the announcement: "A good page experience doesn't override having great, relevant content." https://t.co/LapKzBmc6b That hasn't been walked back & remains on our cur, Danny Sullivan on Twitter
• They're basically embedded resources, so anything like URL structure, embedding-type, hosting-setup, caching, etc can apply to crawling. Usually that settles down over time too, like with other k, John Mueller on Twitter

Search Engine Land Stories:

• Google’s podcast knowledge panel update: Your questions answered
• New ABM research says nothing is wrong with your strategy but your execution is failing
• App advertisers can now use App campaigns for engagement without implementing deep links
• Google allegedly creates ad monopoly with Facebook to favor its own exchange according to new, unredacted details from Project Jedi
• Don’t miss out on expert-led search marketing training at SMX
• Harry, yer a [reporting] wizard; Monday’s daily brief
• Google Search Console Search Analytics API gains Discover, News and Regex

Other Great Search Stories:

Analytics

• #GTMTips: Cross-domain Tracking In Google Analytics 4, Simo Ahava's blog
• Google Analytics Automated Reports: Everything You Need to Know, Databox Blog
• The New Google Analytics 360 Is Here (& Other GA4 Updates You Should Know About), Adswerve
• Understanding Customer Journey Analytics, AdExchanger

Industry & Business

• Google's AMP 'Scam,' Review Volumes Boost Rankings, Facebook Again, Near Media
• Yandex Appoints Chief Sustainability Officer, Yandex

Links & Content Marketing

• 5 Easy Places To Curate Content for Social Media, Content Marketing Institute

Local & Maps

• Waze dark mode is getting a huge update you need to see, BGR
• Google Local Search Trends IV: Federation, Street Fight

Mobile & Voice

• Amazon brings Alexa to hospitals and senior living centers, TechCrunch
• Google Lens tweak makes it easier to reanalyze images, 9to5Google
• 'Apple Glass' could project AR directly onto a wearer's retina, AppleInsider
• What Kind of Content Appears in Google Discover, Semrush

SEO

• Content audit for news SEO, WTF is SEO?
• Daily SEO Fix: SEO Reporting Basics, Moz
• IndexNow and the future of web crawling, Kevin Indig
• How To Make Your SEO And Web Developers Work Better Together, Koozai

PPC

• 12 Paid Advertising Mistakes You‘re Making & How to Fix Them, Semrush
• Apply for the 2021 Black & Latinx Publishers Summit, Google AdSense Help
• Dynamic Search Ads Explained & How Best to Use Them In Your Strategy, Semrush
• Lead Qualification: 4 Easy Strategies for Better Conversions, WordStream
• New tools to help you optimize for the holidays, Google Ads Help
• 7 PPC Strategies For Travel Companies, Vertical Leap

Feedback:

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