Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Search Buzz Video Recap: Apple Search Rumors Again, Microsoft Bing Indexing Issues & Google Search Update
This week was less about Google and more about Microsoft Bing and even Apple. The Financial Times wrote an article that says what we have been covering for a while, Apple is working on a search engine - but maybe now it is almost ready to go live... - Google Search Algorithm Update On October 28th?
There is some chatter and some signs that there may have been a disturbance to the Google search ranking algorithm on October 28th. The chatter is not as high as a core update or a large update but both the chatter is higher than normal and there are some tools that show there may have been an update a couple of days ago. - Search Revenues: Google 14% Increase & Microsoft Bing 10% Decrease
Microsoft (Bing) reported earnings on October 27th and Alphabet (Google) reported earnings on on October 29th. Microsoft said that its earnings on search, i.e. Bing, saw a 10% decrease year-over-year. Alphabet (Google) said its revenue was up 14% year-over-year. - Google Ads Report Editor Data Selection Panel Update & More
Google Ads has updated the Report Editor to make it easier build reports and analyze your data within the this tool. Here is the list of changes made to the Google Ads Report Editor. - Google Halloween Doodle: Momo The Cat Adventures
Halloween this year should be interesting, I suspect - not that I ever celebrated or did anything for Halloween (no joke). But I always enjoy the logos and themes from the search engines including the Google Doodles. The Google Doodle this year for Halloween features Momo the cat and friends with underwater adventures. - Google Ignores Capitalization In HTML
When you hand type HTML code, which I do in all these blog posts - yes, I am using something really old school but I like the control - sometimes you have typos in your HTML code. The most common typo I have is doing an a href tag but the A I capitalization because I need to press shift to trigger a < tag and right after that comes the A. - Can Google Search Differentiate B2B vs B2C Web Sites?
John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said "we don't have a direct understanding of the difference. They're essentially webpages, if they can rank for the same queries, they might." - Adorable First Day At Google Sign From Noogler & Family
So Emily Hossellman just started her new job at Google, during the pandemic, as a Product Marketing Lead at Google. She posed, with her two girls, holding signs "first day at Google 10/19/20."
Other Great Search Forum Threads:
- Not all humans are mensches (a.k.a. menschen), m'kay Google? In fact, that's kind of the point. https://t.co/78z5XGzKZQ, Aaron Bradley on Twitter
- One of the things you could do is submit a temporary site removal for the staging site (assuming it's a separate subdomain/hostname). That'll at least hide the hacked content until it's recrawled. Regarding the, John Mueller on Twitter
- SEO Competitor Analysis, Koozai
- SEO impact of changing a category part of a URL, WebmasterWorld
Search Engine Land Stories:
- It’s time for Plan C: Adjusting your marketing budgets in crisis times
- CallRail’s Lead Center is a virtual phone system and contact center for SMBs
- Google Ads Report Editor gets a new look
- Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility
- Could Google passage indexing be leveraging BERT?
Other Great Search Stories:
Analytics
- Bullet Charts for Conversion Funnels in Google Data Studio, InfoTrust
- Creating Custom Conversions in Google Analytics 4, Charles Farina's Blog
- GA4: Tag Settings and Data Filters, Analytics Boosters
- Getting Started with Google Data Studio, Portent
- Introducing Bot Analytics, Cloudflare
- Analyze Your Audience's Political & Media Behavior in SparkToro, SparkToro
Industry & Business
Links & Content Marketing
- Sustainable Link Building: Increasing Your Chances of Getting Links — Best of Whiteboard Friday, Moz
Local & Maps
- Apple Maps Now Provides Transit Directions Across Italy, MacRumors
- Google Maps 10.53.1 prepares to add a language changer and Google Assistant driving mode, XDA Developers
Mobile & Voice
- Best Car Accessories for Amazon Alexa and Google Assistant 2020, Android Central
SEO
- How to Measure SEO Performance and Results, SEM Rush
- US Election 2020 Trump vs. Biden: An SEO Check, Search Metrics
- Voice Search: A No-Nonsense Guide, Ahrefs
- SEO for the Procurement Professional, iPullRank
PPC
- 6 Questions to Ask Your Next PPC Agency, BruceClay
- Target Spend Migration for Maximize Clicks Bid Strategies, Google Ads Developer Blog
- Use the Content API for Shopping to serve Shopping ads and free listings in multiple countries, Google Ads Developer Blog
- Enhanced protection: Multi-factor authentication, Microsoft Advertising
Search Features
- Google brings Halloween to life using augmented reality, TechCrunch
- Some gourd, old-fashioned Halloween fun with Google, Google Blog
Other Search
- 6 things we learned about families and tech during COVID-19, Google Blog
- We supported 662 journalism projects in Europe, Google Blog
- Digital Innovation and the future of search, DeepCrawl
