Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Bing Inorganic Site Structure Spam Penalties
Bing announced last night a new set of search penalties for inorganic site structure.iInorganic site structure includes PBNs and link networks, doorways and duplicate content, subdomain or subfolder leasing and spammy web hosts and hacked sites. - November 2019 Google Webmaster Report
Last month was a pretty busy month with Google announcing the launch of BERT, one of the most significant updates the company made to search ever - the company said. We have a lot on BERT below, including the possibility that the New York Times was hurt by it. Google released the speed report for Search Console and integrated Site Kit into WordPress. - Google To Go Big With Health Search For Medical Queries?
Over the past couple of days, Google has been making some noise around health - not just the Fitbit news but around building out a search tool that helps doctors around medical research. The interesting thing is this may expand into a more user focused initiative, just like you would use to book flights using Google Flight search. - New Microsoft Edge InPrivate Mode Sets Bing Searches Private
Microsoft announced the new Microsoft Edge, with a new logo and new features. One of those featured is InPrivate Mode that will not only set your browsing as private but also your searches in Bing. - Google Extends JavaScript SEO Docs For Web Components
Martin Splitt from Google said that his co-worker, Lizzi Harvey, has updated the JavaScript SEO basics guide and the JavaScript troubleshooting guide for web components. The JS guide now shows the best practices for web components and troubleshooter has more information about web components. - Takeaways: Google Webmaster Conference Product Summit
Google held its first Google Webmaster Conference Product Summit at Mountain View, California - the GooglePlex. It was a full day event, unlike most of the previous Google Webmaster Conferences and it was filled with awesomeness. I posted some of my favorite photos and I will be posted at least three videos of it on my YouTube channel but here are my takeaways from the event - things I thought stood out to me. - Google Webmaster Conference Product Summit
Here are some photos from the Google Webmaster Conference Product Summit even from yesterday. There are tons, you can go to Twitter and see the #GWCPS hashtag to see more.
Other Great Search Forum Threads:
- 13h into travelling to Jakarta for #wmconf I recorded this gem for my vlog 🙈 https://t.co/WTMhAPY7h0, Martin Splitt on Twitter
- Why not? Sometimes a bit of granularity between the extremes makes sense., John Mueller on Twitter
Search Engine Land Stories:
- Why the University of Arizona changed its abbreviation for SEO
- Why machine learning means proactive loyalty fraud prevention
- Bing introduces penalty for ‘inorganic site structure’ violations
- Tell your brand’s story through video ad sequencing
- Google News app lets users access content in two languages
- Google Search Console begins rolling out Speed report
Other Great Search Stories:
Analytics
- How to optimise your goals in Google Analytics, The Global Recruiter
- Linking Analytics and Ads: The solution to today’s marketing challenges, Google
Industry & Business
- Client Communication 101: How to Answer Difficult Questions, Seer Interactive
- Google's Core Business Carries Alphabet's Costly Moonshots, PC Magazine
- Notes from the Google Webmaster Conference Mountain View: Product Summit, Jackie Chu
Links & Promotion Building
- Visualising local relationships with backlink data, Majestic Blog
Local & Maps
- Grow your veteran-led business with digital tools, Google Blog
- (Update: Rolling out again) Google Maps is testing a floating scrolling bar of category searches, Android Police
- Google Maps for Android adds carousel of search shortcuts, 9to5Google
Mobile & Voice
- Cortana will offer to read your emails in Outlook for iOS, Engadget
- How Android 10 enhances mobile security, Google Blog
- Lasers Can Hack Voice Assistants in Example Worthy of Mission Impossible But the Risk is Minimal for Consumers, Voicebot
SEO
- Google BERT: A better understanding of complex queries, Yoast
- Google Webmaster Hangout Notes: November 1st 2019, DeepCrawl
- This Is What Happens When You Accidentally De-Index Your Site from Google, Moz
PPC
Search Features
