Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads is still testing mixing ads within the organic free search results. Google Ads is rolling out new brand guidelines for performance max campaigns. Google AI Overviews are being testing to power people also ask. Google has this reviewed by snippet feature. And John Mueller of Google said when it makes sense to split the load across subdomains or domains.
Search Engine Roundtable Stories:
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Google AI Overview Displayed Within People Also Ask
Google is testing showing AI Overviews and generative AI results directly in the people also ask section. People also ask generally are featured snippet powered but now Google is testing using AI Overviews instead of featured snippets. -
Google Ads Continues To Test Ads Mixed Within Organic Results - Dynamic Ad Placement
Google has mixed its search ads between and throughout the organic (free) search results starting sometime mid-last year. Google calls it dynamic ad placement, and it is an ongoing tests. In fact, Google had to change its definition of top ads to make way for this historically very unGoogle-like move. -
Google On When To Split Load Across Subdomains Or Other Domains
Google's John Mueller was asked about when it makes sense to host images or other content on separate subdomains or domains. John said it makes sense if Google is having trouble crawling as much as it wants to crawl. -
Google Search Snippet With Reviewed By Author Name
Google Search can show who wrote the review directly in the search results snippet. Google has this "reviewed by" rich result element next to some search results that names the author of the review. -
Google Ads Rolling Out Brand Guidelines For PMax Campaigns
Google Ads is rolling out new brand guidelines for performance max campaigns, which was originally announced back at Google Marketing Live. Google said then, "advertisers can share their font and color guidelines in Performance Max, as well as provide helpful image reference points to generate new asset variations." -
Sundar Pichai Costume Not Found & Other Googler Halloween Costumes
Google has their Halloween celebrations over the past week or so, and here are some photos from various Google offices. The featured one is from Sundar Pichai, Google's CEO, who is wearing an Error 404, Costume Not Found error shirt with the Chrome dinosaur on it.
Other Great Search Threads:
- chat.com, Sam Altman on X
- Congratulations President Trump, we’re looking forward to engaging with you and your administration to drive innovation forward that creates new growth and opportunity for the United States and the world., Satya Nadella on X
- Congratulations to President @realDonaldTrump on his decisive victory. We are in a golden age of American innovation and are committed to working with his administration to help bring the benefits to everyone., Sundar Pichai on X
- Is it normal that the Google Ads support forum has these many suspension complaints in a day?, Barry Schwartz on X
Search Engine Land Stories:
- Google rolls out brand customization for Performance Max campaigns
- How a Google breakup could change the PPC industry
- Want to improve rankings and traffic? Stop blindly following SEO tool recommendations
- What makes content go viral, backed by research
Other Great Search Stories:
Analytics
Industry & Business
- Alphabet CEO Sundar Pichai sells shares worth $3.99 million, Investing
- Fate of Google’s search empire could rest in Trump’s hands, Ars Technica
- Trump expected to shift course on antitrust, stop Google breakup, Reuters
Links & Content Marketing
- What Are Footer Links? Why They Matter + Tips, Semrush
- 5 Content Strategy Examples + How to Create Your Strategy, Semrush
- Bad Content Ideas: What To Do When You Can’t Say No, Content Marketing Institute
Local & Maps
- 16 Common Local SEO Mistakes and How to Avoid Them, Whitespark
- Apple will soon let you set Google Maps as default app in the EU, 9to5Mac
- Stay Anonymous: How to Blur Out Your House on Google Maps, CNET
Mobile & Voice
- App store optimization: A guide to enhance your app's visibility, Yoast
- Apple iOS 18.2 public beta arrives with new AI features, but some remain waitlisted, TechCrunch
- Budget Apple Vision Pro could be slimmer and brighter, AppleInsider
SEO
- Favicon Not Showing In Search Results? Here’s How You Can Fix It , Amsive
- Historical Keyword Search Volume Made Easy, Momentic
PPC
- 5 reasons to be bullish about Google Merchant Center Next, JXT Group
- How to integrate your SEO and paid search strategies to maximize efficiency and reduce CAC, PPC Hero
Search Features
Other Search
- Desperate Microsoft Will Pay $1,000,000 to Someone Who Actually Uses Bing, Futurism
- Jarvis AI is real – Google accidentally leaks its AI agent that browses the web for you, TechRadar
- OpenAI acquired Chat.com, TechCrunch
- The best AI search engines of 2024: Google, Perplexity, and more, ZDNET
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