Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google said AI content isn't necessarily bad but generally it is not content by the people, for the people and thus not what Google would consider helpful content. Google rewriting your titles is not a sign of a quality issue. Google is testing a new Google Merchant Center user interface. Google has new pre-owned labels on product results. PPC does get more marketing budget than SEO does.
Search Engine Roundtable Stories:
- More From Google On AI Content - It's About If The Content Is Helpful
Since the October Spam update and the helpful content update, many SEOs are saying AI-generated content is being targeted by Google. The answer, as I said previously, is not really. Danny Sullivan from Google said again, it is not about if a human or a machine wrote it but rather if the content is helpful. - New Google Merchant Center User Interface Being Tested
I am hearing some reports that Google is testing a new user interface for the Google Merchant Center. The new interface is not just some design changes but an overhaul of the way you use Merchant Center. - Google Search Shopping Pre-Owned Green Leaf Labels
Google is showing a green leaf label that says "pre-owned" on Google Shopping results, which I guess are pre-owned. This shows both in the desktop and mobile Google Search shopping results. - More Spend On PPC Than SEO, Twitter Poll
This should come as no surprise - but more people and companies spend more on PPC than on SEO. A Twitter poll from Lily Ray shows that but so does every other spending survey done in this industry. - Google Rewriting Your Titles Is Not A Sign Of A Quality Issue, Said Google
Google's John Mueller said on Twitter that Google rewriting your page titles is not a sign of a quality issue with your page or site. He said, some pages have good titles, some have bad - that is just the web. I am sure my title here could be better, so Google have at it. - Google Deck Of Cards Wall
Here is an interesting wall that is at the Google NYC office. It is made up of I assume several decks of cards with the Google logo, made up of the reverse side of the cards.
Other Great Search Threads:
- Google has a onebox for "Deals on …" showing up for [black friday deals], Valentin Pletzer on Twitter
- Internal Link Loop Help, WebmasterWorld
- Musk: Parody Accounts Banned Without Notice Unless Clearly Marked Parody, WebmasterWorld
- Noticing some huge drops in crawling across large & complex data-driven sites. E.g. 600K crawl requests/day to *2K*, or 500K per day to 15K. For some sites quality could be impacting crawling. For others, maybe just Google get, Glenn Gabe on Twitter
- Okay, I am only voicing this video, but I'm still super happy about this one, Martin Splitt on Twitter
- Random #SEO observation: Mastodon servers differ in terms of how easily their content is indexable in search engines & SEO'ed., John Mueller - Mastodon
Search Engine Land Stories:
- 10 Google Analytics 4 settings to check before the holiday season
- SMX is happening online next week… attend for free!
- Excel pivot table best practices for search marketers
- How SEO and content marketing work together
Other Great Search Stories:
Analytics
- Is GA4 turning me into a boomer?, Mumbrella
Industry & Business
- Federated SEOs, Coywolf
- Renault, Google expand ties in automotive software, Reuters
Links & Content Marketing
- Content Marketing Guide for Beginners, Level343 LLC
- Link Building 101: The Ultimate Guide to Building Free Backlinks and Outranking Your Competitors, Databox Blog
- AI-powered SEO content creation startup WriterZen bags US$1.35M, e27
Local & Maps
- 5 Google Maps tips for less stress this holiday season, Google Blog
- Are Local Packs Dropping From Google SERPs?, Local SEO Guide
- In-SERP Business Profile Management Removes Insights, Causes Frustration, BrightLocal
- The best times for holiday travel and shopping, according to Maps data, Google Blog
Mobile & Voice
- I Turned My iPad Into a Smart Home Hub and Don’t Regret a Thing, Gizmodo
- Samsung's new RegiStar app lets you use Google Assistant via power button, customize Settings menu, SamMobile
SEO
- 126: Passive Link Acquisition With Authoritative Content - Monique (Meaux) Quarles, Evolving SEO
- AI Content is not the SEO threat they want you to think it is, iPullRank
- How to E-A-T Ethically with Digital PR, Moz
- Video SEO: How to Optimize Your Videos for Higher Rankings, I Love SEO
- Yoast SEO, Local SEO, and WooCommerce SEO updates, Yoast
PPC
- 8 Ways to Lower Your Cost Per Lead in Google Ads, WordStream
- The 2022 Microsoft Partner Awards are here!, Microsoft Advertising
- What are Enhanced Conversions in Google Ads?, PPC Expo
Other Search
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