Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Ads launched its new AI generative tools for performance max campaigns. Google does not use the term parasite SEO internally. Google is testing a new local reviews format and user experience. Google Search Console has a new page experience report overview screen. Most users want both Bing Chat and DALL-E to be faster.
Search Engine Roundtable Stories:
- Google Search Console Redesigns Page Experience Overview Screen
Google seems to have redesigned the page experience overview report within Google Search Console. The overview screen now looks more like a basic informational screen with a lot less data on it than the original version. - Parasite SEO Is Not A Term Google Uses Internally
There has been a lot of talk about parasite SEO over the past several months in the SEO community. Heck, we even saw it mentioned in notes Danny Sullivan shared with the Google Search team. But just a heads up, Google does not use the term "Parasite SEO" internally at Google. - Google Search Local Panel Tests New Reviews Layout
Google is testing a new reviews user experience from the local panel listing in the search results. Instead of popping up the reviews in a new window over the search results, Google is taking you to a reviews card summary. - Google Ads AI Asset Generation For Performance Max Rolling Out
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google's AI create headlines, descriptions, and images for your PMax campaigns. - Microsoft Poll: Users Split On Wanting Faster Bing Chat & DALL-E 3.0
Microsoft's Mikhail Parakhin posted a poll on X asking where Microsoft should prioritize its efforts in terms of speeding up different services. Do you want a faster Bing Chat or a faster DALL-E 3.0 experience. The results were about even, with Bing Chat just edging out DALL-E 3.0. - Crochet Googlebot On Mini Couch
Here is a creation from Lizzi Sassman from Google that Martin Splitt from Google shared from his desk. You can see there is a crochet Googlebot sitting on a mini sofa seat holding a coffee.
Other Great Search Threads:
- Does optimizing the website for E.E.A.T improve the organic traffic?, Reddit
- I have passed it on; it is still being looked at., Google SearchLiaison on X
- If you're interested in what these new Google shopping features look like in action, here are some screenshots. I'm seeing them live now in Chrome. Includes a price insights "discount tag" in the address bar, a bell icon for trackin, Glenn Gabe on X
- Oh look, web stories back in the organic results. Haven’t seen that in a minute (mostly always in Discover), Lily Ray on X
- We always use the most powerful models from OpenAI, Mikhail Parakhin on X
- We're super excited to be in Mexico City for #SCLCDMX! Looking forward to meeting y'all, Google Search Central on X
Search Engine Land Stories:
- Why this advertiser doesn’t trust Amazon Ads
- Offline conversion tracking: 7 best practices and testing strategies
- Microsoft patent on website and site content reliability scores for Bing Search ranking
- Google Performance Max adds new AI features
- How to optimize your content for social: Facebook, Slack and X
- Google rolls out new shopping features to boost conversions
Other Great Search Stories:
Industry & Business
- Google Gender Bias Verdict Resonates for Employer Equity Efforts, Bloomberg
- Google union expands to contractors who helped train Bard, The Register
- Microsoft closes at all-time high on fresh OpenAI-related optimism, CNBC
- Microsoft to use Oracle’s OCI Supercluster for Bing conversational searches, InfoWorld
- Google’s ‘Project Hug’ Cast by Epic as App Market Power Crusade, Bloomberg
Links & Content Marketing
- 5 Content Marketing Ideas for Dec. 2023, Practical Ecommerce
- Content Marketing Video & Visual Storytelling Survey 2023 [New Research], Content Marketing Institute
Local & Maps
- 7 content marketing strategies for your online shop, Yoast
- Crash history alerts arrive to the Waze map, Google Blog
- How to Generate Top-Shelf Content with Budget Constraints, Moz
- Local Business Marketing 101: 11 Strategies for Sales Success, Semrush
- Waze will now warn you if a road has a history of crashes, Engadget
- Google Street View: The unlikely London sites you can see from home, BBC News
- How to identify and report scams on Google Maps and Connect, Local Guides Connect
- The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024, Moz
- The Truth: How to Rank Outside Your Area, BrightLocal
Mobile & Voice
- Android 14’s storage disaster gets patched, but your data might be gone, Ars Technica
- Google and prominent telecom groups call on Brussels to act over Apple’s iMessage, Financial Times (Sub)
SEO
- Features and deprecations on Steve, Search Off the Record
- The Impact of Article Comments on SEO, SEO for Google News
- Unlocking the potential of topic clusters: A guide to organizing and optimizing your content for SEO, Oncrawl
- What Google SGE Search AI Means for SEO, Fathom
- What Is a Seed Keyword and How Can I Use It in My Research?, BruceClay
- What Is Google Panda? A Complete Guide, Semrush
- What’s New at Advanced Web Ranking? (October 2023), Advanced Web Ranking
- Which Is The Best CMS For SEO?, Hall Analysis
- Wix Enhances SEO with AI Meta Tag Creator to Help Users Improve their Efficiency and Search Visibility, PR Newswire
- How much should SEO cost, SERP's Up SEO Podcast
- Understanding Sudden Drops in Website Rankings, Koozai
PPC
- New bid strategies for Audience ads, Microsoft Advertising
- An In-Depth Guide To Google Ads, Search Engine Journal
- Google Bets on AI to Boost Ad Performance but Some Advertisers Are Pushing Back, Business Insider
Search Features
- How to find the best 2023 holiday deals on Google, Google Blog
- News Showcase is launching in Greece, Google Blog
Other Search
- Alternating updates for efficient transformers, Google Research Blog
- Google Researchers May Have Just Turned the Race to AGI Upside Down With a Single Paper, Business Insider
- Google Shopping Holiday 100: Best gift ideas from trending searches, Google Blog
- How Core Web Vitals saved users 10,000 years of waiting for web pages to load, Chromium Blog
- FTC takes shots at AI in rare filing to US Copyright Office, VentureBeat
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