Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google is now rolling out the November 2023 Reviews update, yes this overlaps with the November core update. Google Search Generative Experience has expanded to a lot more countries and added some new features. Google also has the shopping filter feature on some local queries. Google Merchant Center updated its abuse policies. Google is testing showing multiple local packs in the search results.
Search Engine Roundtable Stories:
- Google November 2023 Reviews Update Rolls Out
As expected, the Google November 2023 reviews update has started to roll out this week. It started on November 8, 2023 at about 1 pm ET. This will be the last time Google confirms a reviews update because it is now more of a regular update, compared to past reviews updates. - Google Expands Search Generative Experience To More Countries & Adds New Features
Google announced it has expanded the Search Generative Experience beta to 120 or so countries and four new languages. Google also added new follow-up questions, AI-powered translation help and more interactive definitions in AI-powered overviews. - Google Shopping Search Filter Shows For Local Queries
Everyone is now seeing the search shopping filters in the Google search results for e-commerce-related queries, which Google started testing well over a year ago. And as some have noted, the shopping filter may also show for some local queries as well, as long as there is some shopping intent in that query. - Google Merchant Center Breaks Up Its Abuse Policy
Google has updated its various abuse policies for Merchant Center. Google said Google Shopping ads and Google free listings Malicious or unwanted software policy will be split into three separate policies; Malicious software, Compromised sites, and Unwanted software. - Google Tests Multiple Local Packs In Search Results As You Scroll
Google seems to be testing showing multiple local packs in its search results as you scroll down the page. I cannot replicate this, which makes me believe this is a limited test. But Christian Kunz was able to repeat this over and over again, showing multiple local packs come up as he scrolls through the Google search results page. - Ghostbusters Car Outside Google Dublin
This might be an old photo but it seems like one Halloween week at the Google Dublin office there was the Ghostbusters car parked outside of the Dublin office there. We saw this car once at the Googl
Other Great Search Threads:
- Can WebP affect negatively to SEO, Reddit
- Bard had some hiccups earlier... apologies to those who had trouble bringing their ideas to life... all clear now., Jack Krawczyk on X
- Great points from @gregfinn on the @MarketingOClock podcast. The percentage of ad revenue from Google's partner network (think publishers running AdSense) versus revenue from Google's owned and operated properties (think Search, YouTube, etc.) has greatly, Glenn Gabe on X
- It's not me pushing the buttons, but if you want to make sure that your site doesn't act like a jerk, by all means go for it. Make the web you want to find., John Mueller on X
Search Engine Land Stories:
- YouTube rolls out ‘For You’ feed to creators’ channels
- Google SGE expands to 120 countries while adding new follow-up questions, AI translation help and more definitions
- YouTube’s ad blocker crackdown could be breaking EU privacy laws
- Google releases November 2023 reviews update
- Google page experience report updated in Search Console
- Best of the Bot: Write a blog post on local SEO for small businesses
- Why your PPC strategy needs a full-funnel approach
- GA4 path exploration report: 3 ways to uncover website roadblocks
- Amazon’s AI image generator: What advertisers need to know
Other Great Search Stories:
Analytics
- How to Use Google Analytics, Business
Industry & Business
- Google offered Epic $147 million to launch Fortnite on the Play store, The Verge
- Google, Meta Win EU Court Fight to Avoid Austrian Content Curbs, Bloomberg
Links & Content Marketing
- Volvo Penta Making Waves With Content, Content Marketing Institute
Local & Maps
- ChargePoint hits user milestone and rolls out a major app update, Electrek
- Google could be working on a chatbot within Google Maps, Android Authority
- What to Do With Local Search Grid Data, BrightLocal
Mobile & Voice
- Apple updates HomePod with fix for Siri, 9to5Mac
- Google Keep replacing Assistant Notes and 'Shopping List' [U], 9to5Google
- Vision Pro led Samsung and Google to reboot their VR headset plans; now targeting end of 2024: report, ZDNET
SEO
- A Beginner’s Guide to Viewport Meta Tags, Semrush
- It’s Goog Enough!, Blind Five Year Old
- Optimize on the go with the Bing Webmaster Tools Android App, Bing Webmaster Blog
- Optimize Location Keywords: A 5-Step Meta Tag Guide, Red Canoe Media
PPC
- Announcing v202311 of the Google Ad Manager API, Google Ads Developer Blog
- Maximise your holiday revenue with Microsoft Monetise, Microsoft Advertising
- What is a Detractor in NPS?, PPC Expo
- Google Launches Automated Importing for Promotions Using Crawler, FeedArmy
Search Features
Other Search
- Why your brand's ads need more views from YouTube, Google Blog
- OpenAI Suggests Cyber-Attackers Behind Persistent ChatGPT Outage, Bloomberg
Feedback:
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