Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Did you know that if you violate the Google webmaster guidelines for organic search, Google can not only penalize you in the free results but also disable your Google Ads account and remove your paid search ads? Google listed out all the IP addresses Googlebot crawls from, this is new and useful. This is just a reminder that Google's crawl rate setting does not speed up crawling, it can only slow it. Google Business Profile manager logos and rebranding are going live, but the title tag needs to be updated. Google released an excellent two minute video on four SEO questions. Also, today is Veterans Day and I'd like to thank all of our Veterans - and so does Google, Bing and Yahoo with logos and themes.
Search Engine Roundtable Stories:
- PSA: Google Ads Account Suspensions Over Violating Webmaster Guidelines
Google Ads has a policy that it can immediately and without notice, suspend your Google Ads account, if you violate the Google Webmaster Guidelines. This is not a new policy, it goes back years and years but it may surprise some folks that there is this overlap between organic and paid search. - Googlebot's IP Addresses In JSON File Officially From Google
Back in 2007, Google came up with a mechanism for SEOs or site owners to verify that Googlebot is who it says it is through reverse DNS checks. But now, Google has also decided to publish a list of IP addresses that Googlebot will use to crawl your site. - Google Business Profile Manager Logo Now Live
Google has renamed Google My Business to Google Business Profile on November 4th. Starting on November 9th, I saw Google begin to swap out the Google My Business logo with the Google Business Profile Manager logo at google.com/business. - PSA: Google Crawl Rate Setting Does Not Speed Up Crawling
Google has a legacy Search Console feature to let you limit, or slow down, how fast Google can crawl your site under the crawl rate setting. This feature, as we know, takes a day or so to kick in, and does not speed up crawling, it only can slow crawling of your site. - Google Video Answers To Blocking CSS Files, Updating Sitemaps, Deleting RSS & More
Google's John Mueller posted a two minute video answering four SEO related questions on the topics of blocking CSS files, how to update a sitemap, deleting RSS files and reintroducing a site into Google Search. Most are pretty basic SEO questions, I guess that is why he answered them all in about two minutes. - Turtle At The Google Office
Here is a photo of a turtle, a Tortoises, at the Google New York City office. It is real, it is not a fake one, and this was posted on Instagram with the message "Finally working from the office today - 2021 Veterans Day Google, Bing, Yahoo & The Search Industry Pay Respect
Today is Veterans Day in the United States and to pay respect to the day, a bunch of search engines have special logos or themes up for the day. We have a Doodle from Google, a special logo from Yahoo, Bing has their home page updated and we have a new design up for the day.
Other Great Search Threads:
- If you're interested in web wide Core Web Vitals trends check out this dashboard and dataset, Malte Ubl on Twitter
- Click Models - What are they and why should you know about them as an SEO? Think about Clicks, Attention, and Satisfaction. I hope you'll get #satisfaction from this 🧵, too. (1/22) #EverythingSEO, Jeff Coyle on Twitter
- Exact Match No Longer Exact = More Revenue for Google, WebmasterWorld
- I don't know off-hand, but I believe that's one of the elements we require to be within the valid head of a page (or header). That's how it's defined at least, I suspect our systems are pretty strict with that, John Mueller on Twitter
- I'm not a good person to send this email https://t.co/8dI6dzrAqW, Malte Ubl on Twitter
- If it's a JS site, we probably need to fetch the JS :). You could probably help by making caching easier (no unique URLs for the file, caching headers, etc.). Overall, it's not necessarily broken, but checking t, John Mueller on Twitter
- It depends a bit on how it's coded. If the content is in the DOM already, we'll likely index it. If the content is only fetched when you click the link, then we probably won't see it., John Mueller on Twitter
- YouTube Hides Dislike Counts, WebmasterWorld
Search Engine Land Stories:
- CMOs, It’s time to rethink your brand experience for long-term growth
- Be more confident in your content strategy with these 4 tips
- New features out for Google Ads Editor version 1.8
- Google goes 1-1 in Europe: EU upholds $2.8B fine; UK dismisses lawsuit over alleged iPhone tracking
Other Great Search Stories:
Analytics
- Conversion Rate Optimisation – The Lowdown, TechCare
- Why Google Data Studio Is an Essential Tool for Small Business Growth, BPlans
Industry & Business
- Alphabet Insider Trades $41M In Company Stock, Benzinga
- Building a more equitable workplace, Google Blog
- Neeva: The 100 Best Inventions of 2021, TIME
Links & Content Marketing
- Are Outgoing Links Good for SEO?, SuccessWorks
Local & Maps
- Apple Actively Soliciting SMBs for Map Inclusion, Near Media
- Apple launches business tools for small businesses, CNBC
Mobile & Voice
- 11 advanced Assistant tricks you should really remember on Android, Computerworld
- Google is taking sign-ups for Relate, a voice assistant that recognizes impaired speech, The Verge
SEO
- Image SEO: The Ultimate Guide, Itamar Blauer
- SEO Split-Testing Case Study: Persuasive Copy Wins Again, Semrush
- What is the Google Site Kit plugin?, Yoast
- What SEOs Can Learn from NerdWallet's S-1, Siege Media
- Googlebot Could Be Having Issues Crawling Many Siteground Hosted Websites, tl;dr Marketing
PPC
- Google Can Save “FLoC2” By Working With The IAB, AdExchanger
- The 10 Latest Google Ads Updates You Need to Know About, WordStream
Search Features
- Sharing User Activity Data at Google, Go Fish Digital
Other Search
- An update to dislikes on YouTube, Yoast Blog
- Improve Your Reporting and Make Stakeholders Listen by Incorporating Share of Voice, Moz
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