Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Here Is How Google May Use Machine Learning During Crawling
Martin Splitt from Google said Google may be using machine learning in crawling in production right now, or it might be just an experiment, but here is how it does use machine learning for crawling in search. I should note, as far as he is aware, machine learning is not used for rendering in Google Search. - How Google Passage Indexing Might Look In The Search Results
Glenn Gabe submitted a question to Google's John Mueller asking him how will Google roll out the passage indexing - what will it look like when it rolls out. In short, John said he doesn't really know but based on his experience, Google will experiment a lot with different ways of showing this - so expect experiments. - Google Webmaster Central Now Known As Google Search Central
First it was known as Google Sitemaps, then Google Webmaster Central and now it is Google Search Central. Why? Well, the team and tools are not just focused on webmasters - the same reason Google Webmaster Tools changed its name to Google Search Console. - Google Hotel Health & Safety Data Now Fully Live
We saw it coming for a couple months now and we even saw it start rolling out a few weeks ago. But now, Google announced that in Google Travel hotel results, the health and safety data is now available for searchers. And yes, this time I can replicate it. - Google My Business Reviews Publishing Delayed
Looks like reviews being added to Google Maps business listings are being delayed for some reason. There are numerous complaints about this both in the Local Search Forums and the Google My Business Help Forums. - The New GoogleBot Mascot: A Spider
GoogleBot has a new mascot, a spider. The spider does not have an official name, yet but it was announced yesterday on the Google blog. Google said "Our Googlebot mascot is also getting an upgrade."
Other Great Search Forum Threads:
- Core SERP Vitals - Chrome Extension. Show the Core Web Vitals data from the Chrome User Experience Report in your Google Search Results. https://t.co/3PX7vtTO4c, Chris Johnson on Twitter
- When the computer fan regularly goes off when you have a site's page open, that's not a great sign. (And for some sites, it's not even the ads...), John Mueller on Twitter
- Yeah. If it's important to you, don't be shy about telling people (or search engines) with a link from your homepage., John Mueller on Twitter
- Client Says SEO Should Be Paid By Commission Only, Local Search Forum
- It depends on a lot of factors. That said, as with any business, if you're starting out, it's good to get the word out on your side too. Don't just wait and see if anyone, including search engines, randomly, John Mueller on Twitter
Search Engine Land Stories:
- How a well-oiled marketing operations machine drives business forward
- Concrete steps marketers should take now to get ready for CA’s CPRA in 2023
- 301 redirect: Google Webmasters Central to Google Search Central
Other Great Search Stories:
Analytics
- Google Data Studio Templates - 7 Plug-and-Play Templates, Data Drivenu
- Google Tag Manager Preview Mode, Conversion Uplift
Industry & Business
- Yelp CEO Is Encouraged by U.S. Antitrust Case Against Google, Washington Post
Links & Content Marketing
- External Links (SEO Best Practices), SEM Rush
Local & Maps
- Android Auto wallpaper support is on the horizon, 9to5Google
- Does Google Maps Have Privacy Issues?, VICE
- Over 40 Free Google Maps Movies Available to Watch for Free, /Film
Mobile & Voice
- Compact Google Assistant on Android sees wider beta rollout, 9to5Google
- First Voice Assistant Platform Using Kotlin Programming Language Launched By Just AI, Voicebot
SEO
- Search Intent and SEO. A practical guide, I Love SEO
- The Future of SEO: Experts Reveal 2021 Predictions, Conductor
- White Hat SEO: How to Rank by the Rules, SEM Rush
- Why SEO can help prepare your brand for the future of retail, DeepCrawl
- Why Top-10 Expert Lists Are a Bad Idea, SuccessWorks
PPC
Search Features
- Say G’day to Aussie AR Animals, Google Blog
Other Search
