Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google released the November 2024 core update, so far, we are not seeing much movement but I have a lot more details in the story below. Have you seen term drift in SEO and Google Search. Google has SEO advice on version history pages. Google Ads is testing subheading links. Google is testing seller and product ratings on the same shopping ad. Google is testing a current sales section in search.
Search Engine Roundtable Stories:
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Google November 2024 Core Update Is Now Rolling Out - What We Know So Far
Google has begun rolling out the third core update for the year, the November 2024 core update. This update started to roll out on November 11, 2024 at around 3:30 pm and will take about two weeks to complete rolling out. This seems like a typical core update, without any new specifics about what changed or what improved. -
SEO Advice On Version History Pages From Google
Google's John Mueller posted some SEO advice on how to handle version history pages, for product releases, specifications, APIs and other version history. This advice is pretty similar to how to handle recurring event pages, like conferences and events. In short, the main page should keep the same URL and then archive the older version history details on an archive page URL. -
Term Drift In SEO - Why It Matters
The meanings of words and brands can change over time. The terms can drift to different meanings. Term drift happens, although it is rare amongst words and less rare with rebrands - but still, it happens. -
New Google Travel Ads Feed Format May Be Rolling Out
A couple of weeks ago, Google announced the new features for travel search ads through integration with travel feeds. These may now be out in the wild, as we are seeing pricing and other rich markup showing up for hotel ads in Google Search. -
Google Search Current Sales Expandable Section
Google Search has been rolling out this new expandable section in the search results titled "current sales." I guess Google is able to figure out what is a sale and what is not, maybe from structured data or Merchant Center and then have a section in the search results for that... -
Google Shopping Ads With Both Seller & Product Ratings
Google is showing both seller ratings and product ratings on a single Google Shopping Ad unit. It is a bit weird to see both ratings, and it can potentially be confusing to see different ratings for the same retailer but one is for the rating of the specific product and one is for the rating of the company selling that product, i.e the seller. -
Google Ads Tests Subheadline Links Under Search Ad Title Links
Google is testing placing a second link directly under the main ad headline link, some call the title link, that pull from your Google Ads assets or extensions. It is unusual to see these links right next to each other, sometimes you'd see them as sitelinks under the ad description but not directly under the main headline link. -
GooglePlex Sign: Please Refrain From Touching The Androids
Here is a sign at the GooglePlex that is politely asking visitors to not touch the Androids. It says, "Please refrain from touching the Androids - Thank you." I often see photos of people climbing on them, so maybe that will help?
Other Great Search Threads:
- chatgpt went down for 30 mins today :( we are much, much better at reliability than we used to be, but clearly more work in front of us., Sam Altman on X
- Here are two key takeaways from Google's Search Central Live Taipei 2024., Hope Lui on LinkedIn
- Marigold Magic! From the flavors to the culture, India left us spellbound. That's a wrap on the Gurugram #PESummit24. We loved connecting with PEs in person and virtually!, Google's Product Experts Program on X
- Nothing has changed with the way audiences work in Demand Gen campaigns., Ginny Marvin on LinkedIn
- Several readers are asking me why Search Engine Roundtable won't come up in any Google AI Overviews. I don't have a good explanation but they are right. Even based on third party tools that track them, SER does not show up at all. I assume it is some sort, Barry Schwartz on LinkedIn
- Site reputation abuse reminder: Marketplace Operations Inc & Forbes Marketplace Holdings Inc are responsible for the content on Forbes Advisor, Health, Wheels & Home Improvement. Remember them + Thomas Callahan as we uncover how th, Goog Enough on X
- You can add voiceover to your Pmax videos to increase users attention., Thomas Eccel on X
Search Engine Land Stories:
- Google November 2024 core update rolling out now
- Data: PMax performance stable, but Search CPCs increasing
- Google debuts Sale Event promotion type in Merchant Center
- Google integrates seller and product ratings in Shopping Ads
- Google Ads Editor 2.8 launches with AI image generation
- Server access logs and SEO: Everything you need to know in 2025
- Knowledge graphs: An introduction
- How to gain visibility in generative AI answers: GEO for Perplexity and ChatGPT
Other Great Search Stories:
Analytics
Industry & Business
- Google Executive Picked to Supercharge News Efforts Has Resigned, Wall Street Journal
- Acodie Interview Series: Barry Schwartz, Founder of the Search Engine Roundtable, Acodez
Links & Content Marketing
Local & Maps
- Coming Soon: An All-New Moz Local, Moz
- Goodbye, Google Maps? Apple Maps Envisions Revolutionary Traffic Light Navigation Feature, AutoEvolution
- Google Maps moves the weather for a cleaner map on Android, 9to5Google
Mobile & Voice
- ChatGPT is currently down; Siri integration in iOS 18.2 affected, 9to5Mac
- Google Gemini tests an overlay that looks like you're texting your assistant from any screen, Android Police
- Google’s Android-exclusive Gemini Live could be about to launch on iPhone, TechRadar
- Why ‘Type to Siri’ Is My Favorite New iOS 18.1 Feature, Lifehacker
SEO
- Introducing our Bing Webmaster Tools API Python Client, Merj
- Technically Wrong, But Worth Fixing?, Chris Green
- What we learned at NESS 2024 (pt. 2), SEO For Journalism
- Screaming Frog SEO Spider Update – Version 21.0, Screaming Frog
PPC
- 5 Ways to Maximize Your Ad Performance with AdCreative.ai, Semrush
- CMA demands changes to Google Privacy Sandbox after cookie deprecation reversal, PPC Land
- Google Lifts the Lid (a Little) on AI Buying Tool Pmax, Giving Buyers More Ways to Test, AdWeek
- Taboola reports Q3 Growth and raises 2024 targets amid AI expansion, PPC Land
- Unpacking the Data Behind Trump and Harris' Presidential Election Ad Spending, PPC Hero
- Updated PMAX Table View Now Displays Ad Strength, PPC News Feed
- What Digital Marketing Agencies Are Saying Behind Your Back, DAGMAR
- Image Asset Gallery Combines Square & Horizontal Images, PPC News Feed
Other Search
- Ecosia, Qwant partner on search engine tech to counter Google's power, CNBC
- LLMO: 10 Ways to Work Your Brand Into AI Answers, Ahrefs
- OpenAI and others seek new path to smarter AI as current methods hit limitations, Reuters
- Two Upstart Search Engines Are Teaming Up to Take on Google, Wired
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