Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google Tool Scores Your SEO: Should Google Be Scoring Your SEO?
The other day, Google launched a new portal named web.dev that pretty much has lighthouse, another Google tool, results for your audit. One of the lighthouse results is an SEO score. So I asked SEOs, should Google be scoring their SEO this way? - Google My Business Breaks Out Primary & Additional Business Categories
Google My Business made a small but useful change to the Google My Business dashboard where you edit your business listing. Now Google will show and let you edit your primary and additional (secondary) categories instead of lumping them into one big category with many options. - Google My Business Apps Gains Messaging, Posting, Photos & Much More
Google announced a revamp of the Google My Business app to help businesses create and manage their local listings in Google Maps. The new features in the app include a review management section, insight analytics, profile management, Google Posts management, real time messaging and notification. - Google Dance Going Away But Events Around The World To Continue
Google is sunsetting the Google Dance, well, at least the name Google Dance. Instead, Google is going to rename the Google Dance to something else and continue to host "dozens" of events like it across the world - like they have been doing in the past year or so. - Google Search Console Performance Reports Get Event Listings & Detail Filters
Google has added to the Google Search Console performance reports a filter under the "search appearance" filter for both event listings and event details. This is a new filter to help you see how well your event markup is performing in search. - New Google Headquarters Under Construction
Legendary blogger, Robert Scoble, was near the Google offices in Mountain View, California and snapped this nice photo of the new Google campus being built. He posted it on Instagram and wrote The ne
Other Great Search Forum Threads:
- Google News used 7.65GB of background data overnight, Google News Help
- One of the advantages of using so many ranking factors is that not all sites have to do the same thing. There's *no* requirement for sites to have .edu or .gov links in order to be successful, even in competitive niches.… ht, John Mueller on Twitter
- Question about CTR, rankings, and anti-SEO algorithms, WebmasterWorld
- There's more to a business than SEO ranking factors..., John Mueller on Twitter
Search Engine Land Stories:
- Google launches special Black Friday, Cyber Monday deals ad unit
- 4 new search metrics in Google Ads to give you what you really wanted out of average position
- Redesigned iOS Cortana app looks better but adoption challenges remain
- Google adds event listings, detail filters in Google Search Console performance report
- Search engines still dominate over social media, even for millennials
- Recovering SEO traffic and rankings after a website redesign
Other Great Search Stories:
Analytics
- Assisted Conversions in Google Analytics, Yoast
- Creating a mobile dashboard with Data Studio, Online Behavior
- How To Embed Your Data Studio Dashboard, Periscopix
Industry & Business
- Five US tech giants spend combined $115bn on buying back stock, Financial Times
- On our to-do list: an interview with Google’s productivity expert, Google Blog
Local & Maps
Mobile & Voice
- Huawei is working on a voice assistant to challenge Google Assistant and Amazon Alexa in the West, XDA Developers
- The impact of voice search on local SEO, The Drum
SEO
- Evolving Your Approach to SEO Content, KoMarketing
- How I followed Google Bot for three months and what came out of it, Cyrek Digital
- How to Make an Existing Website Mobile-Friendly, Search Engine Guide
- How to Marry Your Social and Search Strategy, Metric Theory
- How to Write Killer SEO Product Descriptions for Your Vape Site, Search Engine Guide
- User opinion vs Google opinion. Diving into the Which? website survey., SISTRIX
PPC
- Announcing v201811 of the Google Ad Manager API, Google Ads Developer Blog
- Get actionable measurement with Display & Video 360’s Insights module, Google Blog
- Google Ads Strategies: Driving Quality Leads in a Hurry, Vertical Measures
