Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google Search Console added a shopping tab to quickly get you going with Google Merchant Center and debugging structured data for products. Google Business Profiles added a new attribute for some places to say if they are showing the World Cup live at their venue. Google is testing a new layout for photos on business profile panels. Google is testing picture-in-picture in the search results. Google spoke about the topic of the most expensive pages to crawl.
Search Engine Roundtable Stories:
- Google Search Console Goes Adds Shopping & Merchant Features
Google has added a new shopping section to the Google Search Console platform. Google added a shopping tab that includes a quick way to create a Merchant Center account, access to your product snippets, merchant listings and shopping tab listings performance and debugging. - Google On The Most Expensive Pages To Crawl & Does It Matter
There is a fun Twitter thread where Google's John Mueller and SEO Elmer Boutin talk about expensive pages for Google to crawl. John starts off by explaining that Google doesn't think about it from an expense or not, it is more about if the page is something that is relevant and useful - that is what Google cares about. - Google Business Profiles "Showing The World Cup" Attribute
With the World Cup just around the corner, Google is asking certain businesses, like bars, restaurants and other venues if they will be showing the world cup at their location. If they add the "showing the world cup" attribute to their business profile, Google will show it on their local business profile in Google Maps and Google Search. - Google Tests New Local Knowledge Panel Photo & Street View Layout
Google is testing a new user interface and design for the photos and street view imagery in a local panel knowledge panel within Google Maps. This is being spotted by a lot of SEOs within the community. - Google Tests Picture In Picture For Videos In Search Results
Google is testing a picture-in-picture mode for videos that are shown in the search results. You can click on the video preview image and play the video at the bottom right corner of the search results page. - Google Shopping Halloween Velma Dinkley From Scooby Doo
I know I shared a bunch of Halloween photos from the Google offices earlier but this one may be my favorite. One, it is a Google Shopping Halloween event but even more, I think this is Velma Dinkley F
Other Great Search Threads:
- Questions Google asks during live video call verification, Local Search Forum
- Clearly a conspiracy to trick people into keeping a robots.txt file at HTTP 500. The #HTTP500 club just wants to se, John Mueller on Twitter
- Who added the "submit questions" for office hours link to the footer of the Google docs and support area?, Barry Schwartz on Mastodon
- DuckDuckGo App Tracking Protection (Beta) for Android, WebmasterWorld
- That sounds fine as long as it's clear that the video is there., John Mueller on Twitter
- This feedback is good, but it's hard to stay on top of this stuff on twitter. if something isn't clear, please also use the feedback button on the page to tell me what's wrong (questions like this work well too; yo, Lizzi on Twitter
- Okay G+ers who don’t want to live to Mastodon. Eat your heart out, Kee Hinckley on Twitter
Search Engine Land Stories:
- YouTube is testing shopping and affiliate features in Shorts
- SMX Next day 2 kicks off in 1 hour with Google’s Ginny Marvin
- Google Search Console adds Shopping tab listings feature
- Enterprise SEO is 50% education and culture
- What B2B marketers must know in the face of a potential recession
Other Great Search Stories:
Analytics
- How to Benchmark Your Website's Performance: A Detailed Metrics Breakdown, Databox Blog
- Standardized Google Analytics have arrived, DealerOn
Industry & Business
- Google Wins Default Judgment, Sanctions in Glupteba Botnet Suit, Bloomberg
- Here for a pun time: Meet the punniest Googler, Google Blog
- Google Secures Sanctions Against Lawyer in N.Y. Privacy Case, Bloomberg
- Google Wins Russian Botnet Hack Suit And Atty Sanctions, Law360
Links & Content Marketing
- 3 Top Content Marketing Challenges in Manufacturing [New Research], Content Marketing Institute
- 5 Most Common Link Building Mistakes to Avoid, The Upper Ranks
Local & Maps
- Android Auto beta program opens up to more users, 9to5Google
- Announcing: The Impact of Local Business Reviews on Consumer Behavior | SEO Industry Report, Moz
- Shopping Roulette, Content Success, SMBs Shrink, Near Media
- Disappearing Google Reviews Bug: What You Need to Know, BrightLocal
- The Local Marketing Holiday Guide, BrightLocal
Mobile & Voice
- Android Auto rotary controls break for many, 9to5Google
- The Best Google Home Commands and Features to Celebrate Thanksgiving, CNET
SEO
- 7 Ways to Diagnose a Drop in Website Traffic Right Now, BruceClay
- Protect Yourself From JS Rendering Disasters ft Dan Reno & Zach Chahalis, iPullRank
- What Is Bounce Rate and What Is a Good Rate?, Semrush
- XML Sitemaps: What Are They and Why Are They Important?, I Love SEO
PPC
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