Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Can you believe it, many SEOs are still doing guest posts for links. Google's John Mueller spoke about subdomains, yes, he did. Google listed the languages supported for SeekToAction key moments markup. Glenn Gabe posted more about changes to Google Discover with product integration. Bing is promoting TikTok in its search results. Google Maps is testing a new side bar navigation feature.
Search Engine Roundtable Stories:
- Poll: Many SEOs Still Guest Post For SEO
A poll by Marie Haynes shows that many SEOs are still doing guest posting for SEO purposes. The poll had over 400 responses and only 44% of those who responded said they do not use guest posting for SEO reasons. 32% said they do and 12% said they do on occasion. - Google's John Mueller On When To Use Subdomains
Just when you thought John Mueller of Google was done responding to sub-domain SEO questions - well - now we have a new social platform - so... John said on Mastodon when he would go with subdomains versus posting the content on the main www. - Google Discover Changes "More Recommendations" Label To "More Products" Signaling Deeper Push Into Shopping And E-commerce
In March, I wrote a post about "More recommendations" being surfaced in Google Discover. The call to action would show up after researching products in Google Search and would lead to a "task dashboard" containing a boatload of content that helps users continue researching products (including articles, video, product comparison functionality, and more). - Bing Promoting TikTok In Search Results
Microsoft Bing seems to be promoting TikTok video results within the Bing search results. If you do a search for some videos, Bing might add a box on the left side by the video search results box that says "Short videos of X" with a "from TikTok" button. - Google Key Moments SeekToAction Markup Supports 12 Languages
Google key moments is a feature where Google Search highlights the sections in a video through a chapter-like interface. Google added support SeekToAction markup for videos on your site, so that you can use the SeekToAction markup to communicate the key moments (timestamps) Google shows for videos in Google Search in 2021. Now, Google has documented the 12 languages supported for SeekToAction structured data. - Google Maps Tests New Sidebar Navigation
Google is testing a new thin sidebar navigation on the left side of the maps interface. The sidebar has the Google Maps pin icon, then the explore tab, then trips, saved places, contribute and a more icon. - Google Buttons Game Cake
This is an old photo that was reshared on Instagram by a Googler at the Google Zurich office. This is a cake of some sort of game, I assume, a game many of you probably know and are thinking, how does
Other Great Search Threads:
- Quick tip, use emoji's in your GBP Q&A, it's a nice touch, Andy Simpson on Mastodon
- We've got holiday gift guides and ideas for the whole family to jump start your shopping search! https://t.co/TCWNMKl4sG And don't forget to check our handy price history graph to help you determine if it's the right time, Microsoft Bing on Twitter
- Love how @rustybrick has added links to Mastodon from @seroundtable website and the author bio on stories. See, Mark Barrus on Mastodon
- Neat, in your Google Analytics 4 Config tags in #GoogleTagManager, you can add a variable into the Measurement ID field that returns a comma-separated string of Measurement IDs (e.g. "G-12345,G-23456"). This will allow you to, Simo Ahava on Twitter
Search Engine Land Stories:
- Link juice: Is it the new snake oil of Google SEO?
- Google is testing new Rewarded Ad Gate beta program for publishers
- Use this SEO forecasting template to gain insights for 2023
- NPS for agencies: How to capture client and employee satisfaction
Other Great Search Stories:
Analytics
Industry & Business
Links & Content Marketing
- Five ways a content inventory can help you audit content quality, RankRanger
- Macy’s Thanksgiving Day Parade is a Content Marketer’s Dream: 7 Lessons, Content Marketing Institute
- Nofollow, sponsored and UGC links: What you need to know, Oncrawl
Local & Maps
- A Guide: Why Are My Reviews Missing on Google?, Near Media
- Android Auto weather icon returns, but removed from redesign, 9to5Google
- How to Edit Users on the New Google Business Profile In-Search Editor, SearchLab Digital
- How to Get Zocdoc off Your Google Business Profile, Sterling Sky Inc
Mobile & Voice
- 5 Steps to Perform Voice Search Optimization For Your Content, PPC Hero
- Samsung Teaches Bixby to Speak Spanish, Voicebot
- There are 'new' Apple Car rumors floating around - but beware, AppleInsider
SEO
- Consolidate Pages on Your Website or Have Multiple pages for SEO?, Hallam
- How Your Website Impacts Demand Generation (SEO for Marketing Leaders), Lumar
- Know the Pros and Cons of Implementing Structured Data, Hill Web Creations
- State of the SERPs: An Ecommerce Industry Report, seoClarity
- Removing the fluff from SEO reporting, SERP's Up SEO Podcast
PPC
- Google Urged by US Lawmakers to Fix Misleading Abortion Ads, Bloomberg
- How to Generate Carpet Cleaning Leads With Google Ads?, PPC Expo
- Report: More Leading Marketers are Adopting an Agile Approach to Budgeting, KoMarketing
- How To Choose The Right Google Ads Keywords For Your Campaigns, Koozai
Other Search
- How computers can use radar to understand nonverbal cues, Google Blog
- How Gmail helps you avoid scams this holiday season, Google Blog
- Celebrating Myrtle Gonzalez, Google
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