Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Search Engine Roundtable Stories:
- Google November Core Algorithm Updates Probably Not Just Links
The past couple of weeks have been pretty volatile in terms of Google organic search results rankings and now we are running into Thanksgiving - where we generally see a lot of of changes - even though Google has said in the past they won't make changes around this shopping season. That being said, Google's John Mueller spoke about these November updates in terms of links. - Vlog #28: Andrea Cruz Lopez On Google Ads Match Types & Tips
Andrea Cruz Lopez (@andreacruz92) works at KoMarketing as a digital marketing manager. KoMarketing was her first job in the SEM space, which she started back in 2015. Andrea is multilingual and speaks three different languages, Spanish... - Google Offering Searching Tips When It Can't Find Search Results
The folks at SEMRush spotted Google offering searches tips and tricks for searching when Google has no results to offer the searcher. We spotted Google doing something similar but not without giving that searcher any tips, instead just saying "Hmm... the results for your search don't seem very relevant" and then giving other search options. - A Google Local Bedlam Update Theory: Position One Stable, The Others Shuffle?
There is a new theory out about that Google Local update from earlier in this month, nicknamed the Bedlam update. The theory is that most of the time, position one in the local pack is stable but positions two and three are the ones being shuffled out. - Google: It Is Impossible To Index The Whole Web
Google's John Mueller said a word I kind of dislike, "impossible." But technically it is true. He said, it would be impossible for Google to index the whole web. This was in response to why Google has not indexed all the pages in a sitemap for a specific web site. - Google Drops Lingerie & Adult Shopping Ads For Christmas Searches
Yesterday I was doing some searches to see when the holiday decorations come up (I do weird searches all the time) and up came Google Shopping Ads that were a bit adult in nature. Specifically selling lingerie and adult oriented costumes. Yes, for the search term [christmas]. A lot of others were seeing the same or similar ads as well. - Google Space Ship Jeep
In the Google Irvine, California office, they have surf boards and jeeps that look like metallic space ships. Here is a photo of a Google branded jeep that is shiny metallic and looks a lot like a sp
Other Great Search Forum Threads:
- Adsbots have their own rules that may be different from main googlebot, but these should be documented in the respective services' help center (somewhere). I don't know where their matching log, Gary Illyes on Twitter
- Nope. You'd need to use the URL patterns and resolve the general issue, rather than trying to do it on a per-page basis (which would be a bit tricky with 700k anyway)., John Mueller on Twitter
- The real search heros are the ones making & improving websites everywhere. We're just visible because things aren't always the way they could be., John Mueller on Twitter
- What SEO technique you love, WebmasterWorld
Search Engine Land Stories:
- Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success
- How to use Schema to create a Google Action
- The Ultimate Guide to Selling SEO
Other Great Search Stories:
Analytics
- How to Build Your Own Analytics Dashboard, DAC
- Don't Panic: A Traffic Decline Analysis Checklist & Toolbox, Seer Interactive
Industry & Business
- Protecting users from government-backed hacking and disinformation, Google Blog
- Google's record profit delivers €270m tax windfall for Ireland, Irish Times
Links & Promotion Building
- How to Build Links Using Q&A Sites, Search Engine Journal
- How To Use Content Marketing for Your Local Business, DAGMAR
Local & Maps
Mobile & Voice
- Google Automated Assistant Search Results, Go Fish Digital
- If You Haven’t Optimized Your Website for Voice Search Yet, You’re OK, SISTRIX
- Alexa is Learning to Speak Emotionally, Voicebot
SEO
- 24 Best BERT Resources: Get Up to Speed with Google’s Big Update, aimClear Blog
- E-commerce SEO For The Holidays: 6 Steps To Prepare, Manage, & Measure, Botify
- How Do Search Engines Work and Why Should You Care?, Ahrefs
- How To Write Impactful Alt Text For Images, Seer Interactive
- Seizing SEO Opportunities from Google’s New Shopping Experience, Search Metrics
- Yoast SEO 12.6: Getting help in the plugin is now easier, Yoast
- How Google's Distinguishes between Good & Bad Content, RankRanger
- How We Used SEMrush to Build an SEO Foundation and Ongoing Strategy, SEM Rush
PPC
- 3 Ways to Integrate PPC and SEO for Multichannel Success, SEM Rush
- When should you run an A/B test?, Go Fish Digital
Search Features
