Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
The Google crawl rate setting in Search Console is going away. Google said the effort of bringing back 404 pages for links is likely not worth it. Google is testing line separators between sitelinks. Google is testing an "interview" label for news results. Google has a newish value based bidding guide for Google Ads. And I posted another vlog with Dave DiGregorio on using ChatGPT for local SEO. Oh, and Search Console went down today for 50 minutes.
Search Engine Roundtable Stories:
- Google: The SEO Value Of Bringing Back A 404 Page Is Less Than The Effort
Google's John Mueller answered a question about finding broken links that 404 and if there is SEO value in working on bringing those links back to life. John ended his response by saying on Reddit, "The SEO "value" of bringing a 404 back is probably less than the work you put into it." - Google Crawl Rate Setting Going Away & Googlebot To Lower Minimum Crawl Speed
The legacy feature to control how fast Google crawls your website is going away on January 8, 2024. It is a feature that launched 15 years ago but Google never migrated it to the new version of Search Console. Gary Illyes from Google said, "with the improvements we've made to our crawling logic and other tools available to publishers, its usefulness has dissipated." - Google Search Console Currently Down
Google Search Console seems to be down right now. If you try to access it, you will get a 500 server error. I suspect Search Console will be back up shortly but right now, if it is down for you, you are not alone. - Google Tests Line Separators Between Sitelinks
Over the past week or so, Google has been testing line separators between Sitelinks in the Google Search results for snippets. This feature test really gives a lot of screen real estate to those snippets and gives it a lot of space. - Google Tests "Interview" Label For News Results "For Context"
Google is testing an "interview" label in the "For Context" news box within the Google Search results. We recently saw a similar styled label named "by the numbers" and now I am seeing an "interview" label. - New Google Ads Value Based Bidding Guide
Google has released a new four-page PDF document named Testing value based bidding using Google Ads campaign experiments guide. This document can be useful for those who want to test Maximize conversion value or Target ROAS bidding. - Lush Google Conference Room
Here is an over the top, incredibly luxurious conference room at the Google office in Germany. You see the fancy chandelier, the special ceiling, the interesting conference room table and chairs, the - Vlog #250: Dave DiGregorio On ChatGPT For Local SEO & Being Super Process Focused
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community...
Other Great Search Threads:
- We are close to making it superior in all things and just shipping in default., Mikhail Parakhin on X
- Scraped GBP reviews appearing on competitor GBP profiles, Local Search Forum
- Black Friday alert -> Google's new deals SERP is in full effect with Black Friday upon us! There's a carousel of deal categories up top, then Top Stories with deal articles, then Perspectives with more deals, then deal categories wi, Glenn Gabe on X
- Firefox has compatibility issues (it’s not chromium-based), but we are working through them., Mikhail Parakhin on X
- It beats vanilla GPT-4 on "perceived intelligence" - our internal metric of how smart the system feels when you talk to it, but we still need to iron out a few kinks in Math and Coding. It has higher throughput, so you can have more users or run DCs less , Mikhail Parakhin on X
- Google dedicated black friday deals with many things to know expand features, Khushal Bherwani on X
- There's no such thing as "JavaScript SEO"., Jono Alderson on X
Search Engine Land Stories:
- Googlebot crawl rate tool in Search Console is going away
- Best of the Bot: Create a Facebook post promoting Black Friday deals
- Google’s 2023 Search quality rater guidelines update: Here’s what changed
- Snapchat is testing an ad-free subscription
- Sam Altman returns to OpenAI as CEO ‘in principle’
Other Great Search Stories:
Analytics
Industry & Business
- SEO Community Spotlight: London, Ahrefs
- The Unexpected Winner in the Craziest Week in AI, Wall Street Journal
- US, Britain, other countries ink agreement to make AI 'secure by design', Reuters
Links & Content Marketing
- Digital Marketing Tactics for Biotech Companies, MarketingProfs
- The power of curated content in B2B marketing, MarTech
- 39 Emotions Digital Marketers Can Use In Advertising, Search Engine Journal
- Internal Linking and SEO: Does it help?, Level343
- When Not to Use Artificial Intelligence in Digital PR, Moz
Local & Maps
- Google Maps for Android Auto gets updated colors too, 9to5Google
- How to use Google Maps Immersive View, Android Police
Mobile & Voice
- Google Bard asked Bill Nye if AI can help avoid the end of the world, CNBC
- You might want to turn the AI-powered Assistant with Bard off, and Google will let you, PhoneArena
SEO
- How to Correctly Implement Pagination for SEO, Amsive Digital
- Brand Logo & Checkout Links Now Supported in Google Merchant Center Next, FeedArmy
- How To Add Countries in Google Merchant Center, FeedArmy
- Google's Algorithms Uncovered: How the Search Engine Works According to Leaked Documents, Natzir Turrado
- Is It Possible To Improve Your ICS (IKS) Score?, Russian Search News
- SEO Experiment: Do domains with .cat extension rank better?, Human Level
- SEO in 2024, Majestic
PPC
Other Search
- What is YandexGPT2?, Russian Search News
- AI’s Spicy-Mayo Problem, The Atlantic
- A re:Invent exclusive: AWS CEO Adam Selipsky to reveal a new generative AI stack, SiliconANGLE
- AI-Generated Pics of Israel Kamakawiwoʻole Are Topping Google Search Results, Business Insider
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
