Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Got a lot of local SEO stuff for you, including longer, more wordy reviews tend to rank longer and higher in the local panel. Google is testing numerous Local Service Ad headlines. Google Business Profiles now can show how long it will take someone to review your edits. Google Business Profiles also can show your listing's previous location. And Google is testing the Things To Know in a carousel format.
Search Engine Roundtable Stories:
- Study: Longer Reviews Stay At The Top Of Google Local Listings Longer
Joy Hawkins team did another small local ranking study in Google and found that the longer reviews, the wordier reviews, tend to rank towards the top of the reviews and also stay there for longer. - Google Business Profiles Now Showing Review Time For Some Edits
Google may now show you the time it takes to review a requested edit in Google Business Profiles. So if you edit, let's say, your business category, Google may show you that this type of edit takes about 10 minutes to be reviewed by someone at Google. - Google Business Profile Can Notate Previous Location
The new Google Business Profile interface in Google Search to update your local listing can show the previous location your business was listed at before you tried to move that location. I believe the old interface would show you a map pin of your current location as you try to move it but it would not label it as "previous." - Google Local Service Ads Heading Label Tests
Google is testing various headlines for the Local Service Ads. Two of them show the "Ads" label and one does not, while they all test different headlines for the ad listings. - Google Tests Carousel Format For Things To Know
Google is testing the Things to know search refinement expander feature in a carousel format. Normally, the Things to know is in this list format but here Google is testing it in a carousel format. - Lizzi Sassman's Dog Co-Stars With John Mueller In Google Video
Expect a video, a Christmas video, from Google shortly, where John Mueller maybe gives his news weather report with a Christmas theme. But a special co-star on that video might just be Lizzi Sassman's
Other Great Search Threads:
- Only 4% of Google Business Profiles use the Products section., Darren Shaw on LinkedIn
- Google recently added some international ip adresses to the official list, Valentin Pletzer on Mastodon
- FWIW looking at your screenshot, it seems a bit suspicious to see the response size fluctuating like that, almost as if you're serving two different files over time (which could cause issues with caching)., John Mueller on Mastodon
- My immediate thought is that your website might be #hacked, because this is what spammers do when they hack a site to host spam., John Mueller on Mastodon
- Re-reading my reply, to be clearer: if a specific user-action (like a click on an element) triggers JS that adds links, then we wouldn't see them. If the JS is tr, John Mueller on Twitter
- This has been fixed. it was a typo; thanks for spotting!, Lizzi on Twitter
Search Engine Land Stories:
- Twitter has launched 3 new ad targeting options
- Yahoo now has a 25% stake in Taboola
- Black Friday sales up nearly 12% from 2021
- Microsoft is planning to double the size of its ad business to $20 billion
- Rich results: 22 things every SEO pro needs to know
Other Great Search Stories:
Analytics
Industry & Business
- Google partners with med tech company to develop AI breast cancer screening tools, The Verge
- Partnering with iCAD to improve breast cancer screening, Google Blog
- Lawsuit against Google over app store competition gets class-action designation, Reuters
Links & Content Marketing
- Move from Content Creation to Content Creativity In 2023, Local University
Local & Maps
- The New GBP (Formerly GMB) in-Search Experience - A Visual Guide, Steady Demand
- Join the Community challenge on Google Maps, Local Guides Connect
Mobile & Voice
- Google updates 2013 Chromecast for first time in over three years, 9to5Google
- App Store Awards 2022 - Discover, Apple Developer
- Congratulations to the App Store Award winners, Apple Developer
SEO
- 4 Common Mistakes E-commerce Websites Make Using JavaScript, Moz
- How to Launch an SEO Campaign That Gets Results, I Love SEO
- Yoast SEO 19.11: Upgrading your SEO data, Yoast
PPC
- How to Maximize Your Paid Advertising ROI in a World Without Cookies, Databox Blog
- What are striking distance keywords?, WTF is SEO?
- How To Rank Higher Than Your Competitors On Google Ads, Koozai
- Three Health & Wellness marketing tips, Microsoft Advertising
- Xandr’s solutions address local needs, Microsoft Advertising
Search Features
- Google rolls out search features for Medicaid, Medicare patients, Fierce Healthcare
Other Search
- Decoding YouTube’s new design language, YouTube Blog
- World Cup 2022: Google Doodle kicks off final group fixtures, 9to5Google
Feedback:
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