Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google's November 2023 core update is finally done rolling out, it was the longest running core update. Google added new Organization structured data with new reporting. Microsoft is adding GPT-4 Turbo to Copilot and Bing Chat. Google Ads will disallow targeting/personalizing ad targeting ads for consumer finance in the US and Canada. Google is testing hearts and other emotion reactions to photos in the local results.
Search Engine Roundtable Stories:
- Google November 2023 Core Update Finished Rolling Out
After just under 26 days, the Google November 2023 core update is finally done rolling out. It took almost two weeks longer to roll out than the average core update and rolled out during the huge shopping days on Black Friday and Cyber Monday, also overlapping the November 2023 reviews update. So it was a big deal. - Google Adds Organization Structured Data With More Business Details Support
Google has yet again launched new structured data named Organization structured data. This new Organization structured data merged the old logo and URL structured data for your business but also adds new fields such as name, address, contact information, and various business identifiers. - Google Ads Won't Allow Personalized Ads For Consumer Finance In February 2024
Google posted a new policy update for Google Ads saying it won't allow personalization of ads for consumer finance in the United States or Canada starting on February 28, 2023. Google said you won't be allowed to target to audiences based on gender, age, parental status, marital status, or ZIP code. - GPT-4 Turbo Coming To Microsoft Copilot / Bing Chat
Microsoft will be bringing GPT-4 Turbo to Copilot, formerly known as Bing Chat. It is unclear when Microsoft will update its AI models from GPT-4 to GPT-4 Turbo, but we know it is in the works. - Google Local Photos Results With Heart & Other Reactions
Google seems to be testing allowing searchers to "heart" a photo in the local search results. This can be a way for Google to learn if the images uploaded to the hotel listing is useful to searchers and maybe also help searchers interact with the Google local search results more. - Google Chicago Map Pin Room With Honeycomb Ceiling
Here is an interesting room at the Google Chicago office. You can see the line of art on the wall, which is made up of special Google Map pins. Also, the ceiling looks like some sort of honeycomb desi
Other Great Search Threads:
- Looks like SGE started to pop up in the EU. Is anyone else seeing it, Alfred Simon on X
- Adalytics has established a track record of publishing inaccurate reports that misrepresent Google’s products and make wildly exaggerated claims., Dan Taylor on X
- INP may also be happening on Consent Notices UI, especially on Mobile devices. Learn more about how 1P developer (or the 3P CMP) can optimize this., Gilberto Cocchi on X
- It's recorded and in processing, so hopefully not too much longer. With travel & stuff, we ended up taking a bit of a break., John Mueller on X
Search Engine Land Stories:
- Google denies placing search ads on compromising websites
- Google policy update will restrict consumer finance ad targeting
- X’s key advertisers aren’t pausing campaigns – they’re walking away
- Microsoft Advertising launches new tool for enhanced ad revenue analytics
- Google November 2023 core update rollout is now complete
- TikTok launches new tool to help creators improve engagement
- 3 quick SEO wins to kick-start growth next year
- Google Bard can now answer questions about YouTube videos
- 2024 PPC budgeting: How to plan and secure your ideal budget
- How to evolve an SEO strategy: Key elements to review
Other Great Search Stories:
Analytics
Industry & Business
- Google and Fervo launch first-of-its-kind geothermal project, Google Blog
- Google’s new geothermal energy project is up and running, The Verge
- OpenAI Isn’t Expected to Offer Microsoft, Other Investors a Board Seat, The Information
- What Sam Altman can get away with at OpenAI now., Slate
Links & Content Marketing
- 4 Tactics for High-Quality Backlinks That Move the Needle [+ Examples], Ahrefs
- How Can You Improve the Quality of Your Content Marketing?, Koozai
- I would do anything for links, but I won't do that, SERP's Up SEO Podcast
- SEO Content Brief Guide: Everything You Need to Know, Semrush
Local & Maps
- Google Maps routed driver into desert during dust storm, family says, Washington Post
- New LSA Update to Boost ROI in Healthcare Verticals, Local University
- Step-by-Step Tutorial: Navigating Google Maps Immersive View, Gizchina
Mobile & Voice
- Apple Vision Pro followup could cut production costs in half, AppleInsider
- Google Assistant's 'animal of the day' is no more, Android Authority
SEO
- 4 ways CRO can enhance SEO performance, DAC
- Analyzing the long-term impact of Google’s reviews updates and what that could mean for sites impacted by the helpful content update (HCU), GSQI
- Course Info (Course and CourseInstance) Structured Data: A Comprehensive Guide, Omi Sido
- Identifying & optimizing PageRank flow, Oncrawl
- Wix SEO updates 2023: AI and integrations for maximum productivity, Wix SEO Hub
- Climate Change in Google Search: Keywords, Clusters, Trends and Leaders, SISTRIX
- Google shifts focus toward creators with new support for profile pages and forums, Coywolf
- Why you shouldn't let AI run your SEO, Mumbrella
PPC
- Google search ads spotted in compromising placements, TechCrunch
- Organic vs. Paid Marketing: What Are the Differences?, Semrush
- Performance Max: Create Search Themes beta with the Google Ads API, Google Ads Developer Blog
- PPC Industry Benchmarks for 2024, Databox Blog
- What Are Ad Customizers in Google Ads?, ZATO Marketing
- How Google’s AI ads take control of brands’ strategies, Ad Age
Other Search
- Fansearch Launches OnlyFans Search Engine, Bill Hartzer
- Google Chrome emergency update fixes 6th zero-day exploited in 2023, Bloomberg
- New cybersecurity center in Málaga will help build a safer Europe, Google Blog
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