Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Google updated the Discover reports in Google Search Console to improve accuracy. Google sued some of the companies that impersonated Google and tried to scam small businesses by claiming their Google Business Profile. Google AdSense launched new side rail ads. Google is testing a new maps interface within Search. Google now says the URL language does not need to match the content language.
Search Engine Roundtable Stories:
- Google Sues Company That Impersonates Google Through Scammy Telemarketing Calls
Google announced it has filed a lawsuit against "scammers who sought to defraud hundreds of small businesses by impersonating Google through telemarketing calls." You know, the calls from "Google" asking you to claim your business or update your business information. - Google Tests Map Interface Within Search Result Snippets For That Company
Google is testing placing the map of the business you searched for in the search results area under the snippet(s) for that listing. Google is also testing a slightly updated local panel on the right side. - New Google AdSense Format: Side Rail Ads
Google has announced a new AdSense ad format named side rail ads. Side rail ads stick to the sides of your web pages when the user viewing the page is on a widescreen device, such as a desktop computer. - Google: URLs Don't Have To Be In Same Language As Content Of The Page
Back in 2015, Google said the URL should be in the same language as the content of the page. But now, Alan Kent from Google said the URL doesn't have to be in the same language as the content of the page. - Google Improved The Search Console Discover Performance Report
Google has annotated the Discover performance report in Google Search Console, saying the report has been improved. Specifically, Google said it improved the system for counting clicks and impressions within Google Discover. - Massive Google Maps Hallway At Pier 57
Google's new Pier 57 location in New York City has this long hallway that makes you feel like you are walking through and on a Google Maps screen.
Other Great Search Threads:
- In this week's #SOTRPodcast, @jenstar joins the spotlight with @okaylizzi and @methode to chat about the early days of HTML, Jennifer's passion for helping people create good content for search, and thoughts on the f, Google Search Central on Twitter
- The "sitemap only affects descendents" part is true if you don't submit the sitemap with search console / robots.txt (if you just ping the sitemaps URL)., John Mueller on Mastodon
- You're not going to get in trouble for not redirecting the non-www version of your site to the www (or vice versa), Gary Illyes on Mastodon
Search Engine Land Stories:
- LinkedIn just released 3 new features for pages
- Google files lawsuit against company falsely promising Page 1 rankings
- Cyber Monday broke records this year, with almost $12 billion in US sales
- How to use RStudio to create traffic forecasting models
- 85% of Yelp survey respondents say they trust written reviews over stars only
Other Great Search Stories:
Analytics
- Google Tag Manager: A GA4 Beginners Guide, Search Engine Journal
Industry & Business
- From journalism to SEO with Jennifer Slegg, Search Off the Record
- Google ‘Super-Profits’ Accused of Costing Small Rivals Billions, Bloomberg
- Inside Barry Schwartz | Marketing O'Talk On What Makes The Most Prolific SEO Journalist Tick, Marketing O'Clock on YouTube
- Lawsuit alleges Google broke Louisiana biometric data law, NOLA
- New details on commercial spyware vendor Variston, Google Blog
- Google Again Beats YouTube Users’ Discrimination Claims, for Now, Bloomberg
Links & Content Marketing
Local & Maps
- Google Maps faces issue with voice search on CarPlay, Times of India
- Google Maps is no longer available on Wear OS 2 smartwatches, Android Authority
Mobile & Voice
- Google Play’s best apps and games of 2022, Google Blog
- Google releases Glass Enterprise Companion app on Play for Pixel, 9to5Google
SEO
- 4 Smart Ways to Boost Your In-House SEO, BruceClay
- SEO and Out-of-stock Product Pages, Practical Ecommerce
- What Are E-A-T and YMYL in SEO? How to Optimize for Them, Semrush
PPC
- How to Maximize Website Conversion Rates Through Mobile Optimization Strategy, PPC Hero
- What Is Data-Driven Marketing & Why Is It Important?, Semrush
- Why to Use Google Ads for Towing Leads Generation?, PPC Expo
Feedback:
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